Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

magnifying glass over a book, reflecting the need to investigate facts when creating digital content

Content Marketing

Fact-checking guide for content marketers

by • May 24th 2016

There's far more to fact checking than just Googling something to double check it's right. Here's a journalist's guide to checking your facts.


Content Marketing

Content: How to reduce, reuse and recycle

by • May 19th 2016

A good content strategy is about a combination of pieces rather than one standout eBook – no matter how good you think it is. This all sounds rather time consuming, and requires...


Forget about SEO, let’s talk business

by • May 10th 2016

Search Engine Optimisation (SEO) is seen by some business owners as the snake oil of the internet. Ever since Google became a verb, there have been people calling themselves ‘SEOs’, doing what...


Your search marketing round-up for May 2016

by • May 5th 2016

As always, lots has happened in the world of search marketing over the past few weeks. If you missed any of it, don’t worry, we have all the highlights below in our...

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

35 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

7 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

17 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

26 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

60 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

15 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

12 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

8 Articles