Content Marketing Manager

Content Marketing Manager

Content Marketing Manager job description

We are looking for an experienced content marketing manager to join our in-house content marketing team.

Content is pivotal to all digital marketing disciplines and you will need to be able to make a key contribution to idea generation and strategic thinking for our SEO, PPC, social media and design services. This role also deputises for the Head of Content, managing customer relationships and overseeing production of work.

To succeed in this role you will have excellent attention to detail; be good at content ideation and production as well as have a good understanding of readership and target audience. You will also be able to step in and support delivery as necessary and bring a wide range of marketing skills to the role.

This is an excellent opportunity for a self-driven, well organised person who is creative and who wants to make a difference. You will be able to strategise, work to deadlines and balance a varied portfolio.

Core responsibilities

  • Working with customers’ to understand their requirements, devising and delivering strategic content outputs linked to audiences.
  • Manage the production and quality of all content produced, and help the wider company with content quality.
  • Manage writers and designers required for the production of content outputs.
  • Be a good all-rounder, being able to step in when necessary to support content communication outputs.
  • Analyse customer websites and provide well-defined strategies for search engine improvement. Be able to analyse traffic in Google Analytics, Google Search Console and our own marketing platform, Apollo Insights.
  • Provide guidance, thought leadership and pragmatic organisation to customers and to our wider team.
  • Be proactive and innovative on behalf of our customers, and look for ways that content can help them grow.
  • Manage day-to-day client relationships through face-to-face meetings, frequent conference calls, and presentations.
  • Exceed client expectations and performance goals on a daily basis.

Additional required experience

  • Must be able to communicate well using email, Word and PowerPoint, whether it is to pitch an idea or to report on results.
  • Must have excellent attention to detail and the ability to effectively multi-task in a deadline-driven environment.
  • Strong understanding of optimising content for search engine and ability to make critical design and technical recommendations to web developers.
  • Excellent verbal, written, and presentation skills.
  • Excellent organisational skills and an ability to manage multiple simultaneous projects.
  • Sense of humour.

Benefits:

  • Flexibility regarding a combination of work from home/office working with remote working equipment provided
  • 22-28 days of holiday per year (depending on the length of service)
  • 5+ days training per year
  • Opportunity for flexible working hours post initial period
  • Pension and private health care (depending on length of service)
  • Casual dress code (outside of meetings)
  • Value on leadership and autonomy
  • Child care voucher/cycle to work scheme access (where applicable)
  • Opportunities for growth (and to join a growing company!)
  • Fantastic office located inside Portsmouth’s Historic Dockyard
  • Fun, collaborative culture

NOTE: We also offer an excellent pension scheme and private health insurance after a certain length of service.

Employee wellbeing:

We take mental wellbeing seriously at Vertical Leap. We have two qualified Mental Health First Aiders, run mental wellbeing sessions and have an internal communications channel where we share wellbeing content. We are constantly working towards removing the stigma that surrounds mental health so that everyone feels more comfortable talking openly about it without fear of being judged.