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Post archives for Chris Pitt

Chatbots Poised to Take eLearning and Education to a New Level

Chatbots poised to take eLearning to a new level

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for […]

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The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]

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Flip flops and towel

How Google is changing the search marketing game for travel brands

The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. Things have changed a lot in the past few years and you can guarantee there’ll be plenty more changes ahead – so here’s a look at how Google is altering the search marketing game for travel brands.

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5 tactics every retail marketer should be using in 2017

It’s official: retail marketing is sexy again. The likes of Google, Amazon, Facebook and co. are creating new consumer experiences to shorten the buying journey between those first searches or ads and the final purchase. This means you need to adapt to a new kind of shopping process; one where less time is spent on […]

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What are chatbots and why do you need one?

Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth getting excited about. Chatbots are changing the way people interact with the web. We’re not just talking about a new web design trend […]

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5 SEO myths that can seriously hurt your search rankings

Of all the digital marketing methods, SEO is by far the most misunderstood. Constant changes to how people use the web and the role of search engines mean there’s always something new to think about. Not to mention an endless stream of rumours and SEO myths that come along with each new development. So today […]

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