During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house […]
Post archives for Chris Pitt
Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too.
Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of […]
The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. Things have changed a lot in the past few years and you can guarantee there’ll be plenty more changes ahead – so here’s a look at how Google is altering the search marketing game for travel brands.
In the age of information and connectivity, it is important to use data to monitor users online behaviour and send highly targeted marketing messages.
Chatbots are making a big impact on the marketing industry, we look at the way they are changing the way that users buy products both online and offline.
For retailers, mobile apps were the marketing channel that never took off. We look at why only 8% of shoppers use retail apps, and what to expect next.
It’s official: retail marketing is sexy again. The likes of Google, Amazon, Facebook and co. are creating new consumer experiences to shorten the buying journey between those first searches or ads and the final purchase. This means you need to adapt to a new kind of shopping process; one where less time is spent on […]
Google’s on a mission to become the ultimate selling tool for fashion retailers with a new experience it’s calling Shop the Look. The search engine is already a trusted tool for people on the lookout for fresh attire, but the new setup is designed to make items more tempting and increase sales. As always, there’s […]
Every time a new marketing approach hits the scene, the same thing happens. For a year or so the marketing community is abuzz with debate. When social media arrived it was search vs social. When email made a comeback it was content vs email marketing. Now the debate hangs over paid advertising and the big […]
Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth getting excited about. Chatbots are changing the way people interact with the web. We’re not just talking about a new web design trend […]
Of all the digital marketing methods, SEO is by far the most misunderstood. Constant changes to how people use the web and the role of search engines mean there’s always something new to think about. Not to mention an endless stream of rumours and SEO myths that come along with each new development. So today […]
Whether you’re doing your search marketing in-house or you have an agency who handles it, there are five crucial tips in this article that we urge you to read. Only by knowing and implementing these tips can your travel website be competitive and start getting results.