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Post archives for Ryan Jones

Short-form or long-form content in the mobile age?

According to data from Millennial Media and comScore 56% of online content is now consumed via smartphones (44%) and tablets (12%), with just 44% consumed on desktops. That’s a huge amount of content being read on tiny screens, so does that mean we should be creating more short-form content? We pitch short-form against long-form to see which is […]

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