Cast a critical and impartial eye over your website, evaluate its likely effectiveness, & ask yourself whether it meets the 3 critical criteria that count!
Post archives for Steve Masters
Content marketing is all about achieving reach. You are creating content in order to reach more people. Here are 9 SEO tips to help writers achieve that.
How do you write blog posts when you are too busy? Maybe you have the idea but you just don’t have time. Here’s an efficient process to get your words published.
If you find the whole concept of website management and search engine optimisation (SEO) confusing, take a look at your local supermarket and how they organise all their products. For ‘products’ here, think ‘content’.
Adopt a magazine mindset and build your blog audience with a carefully crafted combination of content planning, presentation, good headlines and promotion.
PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’.
Social media is an essential tool that can exponentially increase the visibility of your brand within an arena where many simply get lost in the crowd.
The web is full of websites that contain spam text, placed there by hackers. Now, Google has created algorithmic solutions to clamp down on it all.
How many times do you enter competitions and never hear the results? How often do you run competitions and spend more time promoting than you do following up? Firebox recently demonstrated an excellent way to close a competition by sending out an email to all entrants to let them know they had not won. Most […]
Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.Business owners who say, I do not like Twitter probably think it is full of people posting pics of food. That is the first hurdle – they do not use it.
People choose to run marathons mainly for two reasons – for a sense of achievement and to raise money for a good cause. Thousands of people take to the streets of London in April to run the 26.2 miles around the capital city. Many of those people are content creation opportunities. When a managing director […]
YouTube is the second biggest search engine in the world and is owned by Google – Are you optimising for YouTube effectively? Get more video success today.
Trade shows and conferences are often under-utilised by companies. Exhibitors try to capture as many leads as possible to follow up later; speakers hope that their presentations will resonate enough to create contacts; visitors aspire to gather as much information as possible and leave without having to be talked at by sales people. If you study […]
Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.
Conversion optimisation strategy focusing on ensuring every page of a website encourages visitors to get to action pages where conversions can happen.
Landing pages are often considered in the context of pay per click advertising. The landing page is where a visitor ends up when they click on your ad. Because you pay for the click, the landing page needs to be optimised for conversion. The landing page mentality also applies to your website as a whole, though. They […]
What is the good of traffic if it is not the right kind of traffic? What is the point of the right traffic if it is not getting you conversions?
Marketing automation software is an investment. A very worthy one, but investments cost money. What if you aren’t ready to invest hard cash in third party software to handle all your automated marketing campaigns? You may have the desire but not the people to manage such a thing. There are some things you can do […]
How do you make your email stand out enough for an editor to open it instead of just hitting delete? As a publisher, here are my tips for how to make a press release appeal to me. Editors and journalists receive hundreds, probably thousands of emails each week. After the spam has been filtered out and […]
Marketing automation is a phrase you will be hearing a lot, if you haven’t been hearing it already. You could say that marketing automation is CRM evolved. CRM (or customer relationship management) has been a big feature of marketing since brand owners realised the internet had potential. Many software companies – from enterprise level down […]