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Post archives for Steve Masters


The journey of an eyeball

The ability to measure digital marketing at a granular level is both a blessing and a curse. As digital touch-points are easy to measure, we can make the mistake of paying too much attention to last click attribution, even though so many other marketing channels have played a role through the sales funnel.

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Should you delete dead web pages?

Why would you want to keep pages on your site if no one is looking at them? Conversely, will you damage the website if you remove those pages? In this article we examine the pros and cons of deleting dead or under-performing web pages.

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