PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’.
Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.
A new year means new marketing plans. Check out our predictions for the content marketing landscape throughout 2016. You’ve no doubt began meeting with your marketing team to devise strategies and campaign ideas for the coming 12 months, and content marketing – just as it has been throughout the past decade – has once again […]
Enjoying your work is an essential, and though we don’t like to brag, Vertical Leap – or VL as we call it affectionately – is pretty darn great. Our CEO Matt and the team of directors have worked hard to craft a culture that nurtures talent, encourages positivity and makes being at work both fun […]
Given my background in recruitment marketing, whenever I stumble across a recruitment agency, I can’t help but have a quick peek at its website to check out their content. Most will just be full of jobs (to be expected!) but some will have a resource section housing advice pieces such as ‘How to write the […]
As a company that likes to nurture and develop our people, we know better than most the vast array of skills required to be a digital marketing expert. We run our own internal knowledge-sharing and learning initiatives – Vertical Leap University (VLU) and our extremely successful Second Specialism scheme to name but two. That’s not […]
Content marketing is what Robin is to Batman, Laurel is to Hardy, and Mel Giedroyc is to Sue Perkins. Without content, other marketing services suffer, from social media to SEO.
Here is a round up of what we think are some of the most engaging explainer videos out there, and what makes them great eye candy.
Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194. A lot has happened here in more than 800 years: Ships from the […]
People choose to run marathons mainly for two reasons – for a sense of achievement and to raise money for a good cause. Thousands of people take to the streets of London in April to run the 26.2 miles around the capital city. Many of those people are content creation opportunities. When a managing director […]
How do you make your email stand out enough for an editor to open it instead of just hitting delete? As a publisher, here are my tips for how to make a press release appeal to me. Editors and journalists receive hundreds, probably thousands of emails each week. After the spam has been filtered out and […]
We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
With your audience breaking free from its desktop PC confines, you need to make sure your website is mobile-friendly. Here are six handy tips on creating mobile friendly content to get you started.
The algorithm updates unveiled by Google earlier this year put mobile firmly on the minds of business bosses everywhere. It’s a shift we’ve spent a lot of time thinking and talking about, as a quick glance at the Learn section of our site will tell you. In the hope of providing some real context to […]
According to data from Millennial Media and comScore 56% of online content is now consumed via smartphones (44%) and tablets (12%), with just 44% consumed on desktops. That’s a huge amount of content being read on tiny screens, so does that mean we should be creating more short-form content? We pitch short-form against long-form to see which is […]
As digital marketing tools evolve, we will probably see more of a move to agnostic CMS – where a brand owner is able to manage content independent from a website.
Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t […]
With Google’s ‘Mobilegeddon’ update still fresh in the memory, you’d be forgiven for thinking responsive design is the be-all and end-all of digital marketing in the small-screen age. It’s not the only thing you should be thinking about, though – content is just as important. The long and short of it As smartphones and tablet […]
Content is not just about words. Images are important too – for several reasons. Here are some of them.
To coincide with Learning at Work Week, we thought we’d share our own employee development initiatives and investigate exactly what the team thinks of them. Arguably, one of the most valuable perks of any job is the opportunity to learn new things, to grow and develop your skills. The benefits of learning are many, but […]
The main purpose of your website is for it to be of use to your visitors, and Google agrees, which is exactly why it hates thin content. Yet a huge number of website owners were recently hit by manual penalties from Google – it seems the search engine has begun cracking the whip again. To […]