By nature, many digital specialists are self-sufficient, immersed in their area with little distraction. This needs to change, I’m going to explain why.
For expert advice on all things design – from user experience and responsive websites to email newsletters and data research – you’ll find a wealth of knowledge in our collection of design blogs.
“If you’re walking down the right path and you’re willing to keep walking, eventually you’ll make progress.” – Barack Obama said that. Encouraging words, aren’t they? Encouraging, but not at all accurate when it comes to the work of marketing managers. Thanks anyway, Mr President. You see, the quote doesn’t take into consideration the impact […]
How many times do you enter competitions and never hear the results? How often do you run competitions and spend more time promoting than you do following up? Firebox recently demonstrated an excellent way to close a competition by sending out an email to all entrants to let them know they had not won. Most […]
Every day a website isn’t accessible it presents short term financial loss (for the business), as well as longer term trust issues (for the users). So here’s how to stop that happening.
Harvard Business Review (HBR) predicted in 2005 that there would be a fundamental shift in marketing operations. It stated that up until 2005 the domain of marketing was principally a creative one – or what it referred to as ‘right brain’ marketing. The experts predicted that the proliferation of technology would result in the need […]
Here is a round up of what we think are some of the most engaging explainer videos out there, and what makes them great eye candy.
Historic dockyards, royal visits, hundreds of sailors, big-budget film shoots, and even a laser quest; it can only be Her Majesty’s Naval Base (HMNB) in Portsmouth. It’s the oldest base in the Royal Navy, with the first dock built back in 1194. A lot has happened here in more than 800 years: Ships from the […]
For this post, I’ll be focusing on button CTAs. Humans like the familiar – buttons fit this bill extremely well, both in the physical and digital space.
Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.
Conversion optimisation strategy focusing on ensuring every page of a website encourages visitors to get to action pages where conversions can happen.
Landing pages are often considered in the context of pay per click advertising. The landing page is where a visitor ends up when they click on your ad. Because you pay for the click, the landing page needs to be optimised for conversion. The landing page mentality also applies to your website as a whole, though. They […]
What is the good of traffic if it is not the right kind of traffic? What is the point of the right traffic if it is not getting you conversions?
We’re lucky to have a relaxed dress code. There are a few rules we have to follow, but we can pretty much wear what we want. This doesn’t mean that everyone decides to turn up to work in jeans and a t-shirt though – some people in our office still choose to dress smartly. This […]
Following Google’s recent mobile-friendly update, more businesses are focusing their attentions on how their websites perform on mobile devices. These investigations naturally shed light on various problems that might prevent a website from working well, so if you’re struggling to work out why yours isn’t, this slide deck covers nine of the most common reasons. It also offers a […]
The perfect way to explain your business or a complex product, here’s just some of the benefits an online explainer video can bring to your company.
Here are nine of the main reasons why your website might not be working on mobile, and some quick tips on how to get around these problems.
A huge focus in the digital world over the past several years has been mobile. If you have been optimising your mobile site, implementing mobile and cross-device tracking and creating mobile-only ad campaigns, you’ve been doing it right. However, if you own an ecommerce website, operate a local business or franchise, or operate in the retail sector, […]
As digital marketing tools evolve, we will probably see more of a move to agnostic CMS – where a brand owner is able to manage content independent from a website.
Getting your landing page design right can make all the difference to your conversions. Here are 12 key tips to help you get the look and the message right.
As head of design, it’s also my privilege to give you a little insight into part of our process – namely, why our design team approaches each and every new project armed with data.