PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

Leap into learning: developing our people

Leap into learning: developing our people

By Elizabeth Smythe
Ontrack SEO and PPC case study header image showing disc cleaning

The journey of an eyeball

By Steve Masters
Split test the smart way: mitigate cognitive bias through confidence testing

Split test the smart way: mitigate cognitive bias through confidence testing

By Henry Carless
Why we put data at the heart of digital marketing

Why we put data at the heart of digital marketing

By Graeme Parton
How an increase in PPC brand awareness and visibility boosts revenue

How an increase in PPC brand awareness and visibility boosts revenue

By Andy King
Evolution and revolution

Evolution and revolution

By Matt Hopkins
Targeting local customers using social media

Targeting local customers using social media

By Alex Robertson
Money

How to measure return on investment (ROI)

By Steve Masters
How to increase website traffic

How to increase website traffic

By Graeme Parton
engage-audience

How to get your audience engaged

By Tom Light
red tulip standing out amongst yellow tulips

How to increase brand awareness online

By Steve Masters
How to generate more leads

How to generate more leads

By James Faulkner

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