Deep thinking

Why you need to spend more on SEO in 2016

Deep thinking

Why you need to increase your SEO spend in 2016

If you decide to change one thing about your digital marketing in 2016, make it to increase your SEO spend – you won’t regret it, and here I’ll explain why. In SEO, you have to dig a little deeper than your competitors and invest enough to get the rewards your business deserves. Read on to discover what you can do with your...

by • posted January 22nd 2016

iron-man3

Deep thinking

The big data future is here – are you investing?

The term ‘big data’ is one of those phrases, like ‘viral marketing’ and ‘permission marketing’, that is quickly becoming a victim of its own success. When a phrase becomes a thing, it takes on all manner of meanings – some right and some wrong. Don’t be mistaken into thinking, just because big data is being talked about a lot, that it...

by • posted July 13th 2015

How to measure return on investment

Deep thinking

How to measure return on investment (ROI)

DIGITAL MARKETING is easy to measure, but it is also hard to measure. Do you know which marketing channel is the most successful? How do you know, when each provides a different value? When you invest in digital marketing you are obviously looking for some kind of business gain, but what specifics will you measure in order to know you are...

by • posted January 15th 2015

How to increase website traffic

Deep thinking

How to increase website traffic

Unless people are visiting it, a high-quality website is nothing more than data and imagery floating in cyber-space. What makes a website the cornerstone of your business is its ability to bring people to you, and while it’s not quite as simple as ‘web traffic = online business success’, there are genuine reasons why web traffic is such a desperately...

by • posted January 2nd 2015

engage-audience

Deep thinking

How to get your audience engaged

THE IDEA of getting engaged is something that can make us squeal with delight, squirm with dread, turn green with envy or nauseous with uncertainty. The same feelings are often true for marketers. When your marketing activity keeps your audience coming back for more, there’s no better feeling. But when you’ve spent a long time putting something together (be it a...

by • posted January 2nd 2015