Design

Website redesigns: It might be time for a different approach

Design

Website redesigns: It might be time for a different approach

Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website redesign. Or is it? When the time...

by • posted November 21st 2017

What is performance UX and why should I care?

Design

What is performance UX and why should I care? 

Performance UX isn’t a term you often hear marketers talking about. While the topic of UX design is never far away and the notion of optimising for better performance is well-understood, performance UX as a marketing practice doesn’t get the attention it probably should. To help change this, we’re going to be running a few articles on the topic of performance...

by • posted November 9th 2017

Legal marketers challenges in digital marketing

Design

4 challenges facing legal marketers and how to overcome them

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because we’ve worked with many law firms...

by • posted July 25th 2017

Travel UX issues

Design

5 ways to improve travel UX with Google Analytics

Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up on brands before making the purchase as a result. In fact, the SalesCycle Q4 2016 Remarketing Report puts booking abandonment rates at...

by • posted July 10th 2017

Butterflies

Design

5 quick UX tests you can do in-house

Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data and there are a number of quick exercises you and your employees can do to spot areas for improvement on your website. Here are five quick UX tests you...

by • posted March 21st 2017