Design

Why your website needs a top-notch user experience

Design

Are you taking UX design seriously enough?

Back in the old days of web design, we would design a site, put the necessary code together and then upload it to the internet. Job done. It was very much a start and finish process, only requiring some maintenance work and the occasional redesign every few years or so. This approach doesn’t cut it anymore and you only need to...

by • posted March 12th 2018

Website redesigns: It might be time for a different approach

Design

Website redesigns: It might be time for a different approach

Every few years it becomes obvious your website needs a facelift. Design trends and user expectations change, your on-site metrics start to slip and everything starts to feel a little dated. Sooner or later, your conversion rates and other key business KPIs drop, which says something needs updating pretty quickly. It’s time for a website redesign. Or is it? When the time...

by • posted November 21st 2017

What is performance UX and why should I care?

Design

What is performance UX and why should I care? 

Performance UX isn’t a term you often hear marketers talking about. While the topic of UX design is never far away and the notion of optimising for better performance is well-understood, performance UX as a marketing practice doesn’t get the attention it probably should. To help change this, we’re going to be running a few articles on the topic of performance...

by • posted November 9th 2017

Legal marketers challenges in digital marketing

Design

4 challenges facing legal marketers and how to overcome them

Legal marketing is a tough business. Aside from being one of the most competitive industries, you can often have a battle on your hands when it comes to convincing the partners to invest seriously in digital marketing. There’s added pressure to get results fast and prove your approach is working – we know this because we’ve worked with many law firms...

by • posted July 25th 2017

Travel UX issues

Design

5 ways to improve travel UX with Google Analytics

Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out a holiday. And we’ve all given up on brands before making the purchase as a result. In fact, the SalesCycle Q4 2016 Remarketing Report puts booking abandonment rates at...

by • posted July 10th 2017