Paragliding

Design

What is UX and how can it help my business?

UX design is one of those topics you can’t ignore as a marketer because it has deep roots in everything you do for an online brand. It’s something you and everyone in your team must understand, even if you’re not experts in the field. So what exactly is UX and why is it important to every business? This is the question we’ll...

by • posted March 7th 2017

tools-background

Design

Why every marketer needs a web maintenance retainer

If you ask most marketers how they manage their website, the majority will typically have it redesigned every couple of years and only contact their developer when there is a problem. This cycle continues and nothing seems particularly wrong – after all, this is how you’ve always done things. The problem with this approach is that nobody is keeping on top...

by • posted November 8th 2016

peacock-feathers-popup

Design

The pros and cons of using pop-ups on your website

It’s funny how some marketing strategies stand the test of time. Despite breaking almost every user experience (UX) best practice, pop-ups remain one of the most popular methods of generating leads from online traffic. It’s a tug-of-war between design principles and marketing results. Many brands find pop-ups still convert large volumes of traffic – but at what expense? To answer that...

by • posted September 20th 2016

design-header1

Design

5 web design trends you should probably ignore

Some web design trends catch on because they solve genuine problems and improve user experience. Sadly, that doesn’t speak for every trend we see in the industry. Many become popular for reasons we can’t quite explain, despite causing more problems than they solve. The problem is, design trends can be hard to stop once they catch on and even the worst...

by • posted July 14th 2016

Mystery gift

Design

What happens when I click this button?

User experience (UX) is not only about layout, it is also about messaging. Intuitive design relies on an understanding of presentation and on user expectation. How often have you been on a web page, presented with a couple of options, wondering what happens after you choose each option? Sometimes it’s like Neo in The Matrix torn between the red and blue pill....

by • posted June 8th 2016