Shopping cart with a computer mouse on blue background

Design

The 7 most annoying things about website checkouts

Fed up of abandoned baskets? Well, perhaps these near-customers were fed up of your website checkout process. To improve yours and ensure you convert more customers, make sure you’re not making the mistakes highlighted in this article… ‘Unexpected item in bagging area’ – a bit silly really, when you consider the bagging areas of self-service checkouts were designed solely to expect...

by • posted December 9th 2015

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Design

Lessons from 6 retailers on how to reduce cart abandonment

What makes a good online shopping experience? Well-designed and easy-to-navigate sites are important factors. An excellent search function also allows your customers to find what they’re looking for quickly. Alone these things surely guarantee sales, don’t they? If that is the case, why are so many shopping carts being abandoned? A study by the Baymard Institute shows that, on average, a whopping...

by • posted November 2nd 2015

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Design

Marketing managers vs designers: How to get on the same page

“If you’re walking down the right path and you’re willing to keep walking, eventually you’ll make progress.” – Barack Obama said that. Encouraging words, aren’t they? Encouraging, but not at all accurate when it comes to the work of marketing managers. Thanks anyway, Mr President. You see, the quote doesn’t take into consideration the impact of collaboration. As a marketing manager...

by • posted September 9th 2015

Lethargic man lying on a sofa

Design

Hackers don’t kill websites, lethargy does

The World Wide Web is near the dawn of a new age in its existence. An age where The Internet of Things (IoT) will bring unlimited connectivity into our lives. Unfortunately, what this new age seems to also promise is an era where our kitchen appliances can share personal information across the internet with malicious intent. Now, while I can’t help...

by • posted September 4th 2015

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Design

7 examples of awesome explainer videos

There are a lot of factors that come together to make a truly stand-out explainer video. The script, animation, voice-over and music all make or break an explainer video. But what about the visual style; the elements that define one explainer video from the next? There are many techniques that an illustrator or animator can employ to create a visually-engaging video,...

by • posted August 26th 2015