36885506

Design

Marketing managers vs designers: How to get on the same page

“If you’re walking down the right path and you’re willing to keep walking, eventually you’ll make progress.” – Barack Obama said that. Encouraging words, aren’t they? Encouraging, but not at all accurate when it comes to the work of marketing managers. Thanks anyway, Mr President. You see, the quote doesn’t take into consideration the impact of collaboration. As a marketing manager...

by • posted September 9th 2015

Lethargic man lying on a sofa

Design

Hackers don’t kill websites, lethargy does

The World Wide Web is near the dawn of a new age in its existence. An age where The Internet of Things (IoT) will bring unlimited connectivity into our lives. Unfortunately, what this new age seems to also promise is an era where our kitchen appliances can share personal information across the internet with malicious intent. Now, while I can’t help...

by • posted September 4th 2015

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Design

7 examples of awesome explainer videos

There are a lot of factors that come together to make a truly stand-out explainer video. The script, animation, voice-over and music all make or break an explainer video. But what about the visual style; the elements that define one explainer video from the next? There are many techniques that an illustrator or animator can employ to create a visually-engaging video,...

by • posted August 26th 2015

Pineapple in a field. Because, why not?

Design

5 steps to better CTA (call to action) design

At the most basic level, your website exists to make somebody do something; whether that’s getting users to fill in a form, download a PDF or buy something shiny. When this happens, it’s called a conversion. The more conversions your website gets – the more successful it is. So how can you increase conversions? A lot of time effort and money has...

by • posted August 21st 2015

singapore_architecture

Design

Design ROI: Is your business looking good?

Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.

by • posted August 18th 2015