singapore_architecture

Design

Design ROI: Is your business looking good?

Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.

by • posted August 18th 2015

fly-fishing

Design

Calls to action and conversion tracking

Every page of a website has a function to perform. Each one is either a conversion page or an information page. The latter’s job is to get the user to a conversion page, as the website is there to serve three purposes: To give customers information about your products and services, answering any questions they might want answered before talking to a sales person. To help them get in...

by • posted August 14th 2015

butterfly_1400

Design

What is conversion optimisation?

Conversion optimisation is, to put it simply, about pre-sales customer experience. Let’s use a real world analogy. A colleague was recently shopping around for a house to rent. He spoke to and visited several estate agents. In the course of the few weeks it took to find a house, there are probably some landlords who lost out on finding a new tenant...

by • posted August 11th 2015

blog_header

Design

4 reasons your business needs an explainer video

Products or businesses can be tough to describe. Text content alone can feel heavy and not in-depth enough. Combine this with short buyer attention spans, and you have a dilemma on your hands. Let’s say you’re putting together a piece of furniture; what’s easier to follow, written or visual instructions? Explaining something visually is the perfect way to transfer information into...

by • posted July 22nd 2015

Pixellated man

Design

Separating design from content in your digital strategy

As digital marketing tools evolve, we will probably see more of a move to agnostic CMS – where a brand owner is able to manage content independent from a website.

by • posted July 13th 2015