What is conversion optimisation?

Conversion optimisation is, to put it simply, about pre-sales customer experience. Let’s use a real world analogy. A colleague was recently shopping around for a house to rent. He spoke to and visited several estate agents. In the course of the few weeks it took to find a house, there are probably some landlords who lost out on finding a new tenant...

by • posted August 11th 2015



4 reasons your business needs an explainer video

Products or businesses can be tough to describe. Text content alone can feel heavy and not in-depth enough. Combine this with short buyer attention spans, and you have a dilemma on your hands. Let’s say you’re putting together a piece of furniture; what’s easier to follow, written or visual instructions? Explaining something visually is the perfect way to transfer information into...

by • posted July 22nd 2015



Why you should optimise your email campaigns for mobile

Email marketing continues to be an excellent marketing channel when it comes to return on investment (ROI). In actual fact, email marketing generates the highest ROI of any marketing channel. It’s a big deal, the numbers don’t lie. However, for some companies the reality is different. They find their users aren’t engaged and campaigns aren’t getting the opens and click throughs...

by • posted July 10th 2015

Airplane sunrise take-off


12 tips for good landing page design

Getting your landing page design right can make all the difference to your conversions. Here are 12 key tips to help you get the look and the message right.

by • posted June 4th 2015



Inside Vertical Leap: Launching successful design from a data platform

Hi there! My name’s Wez Maynard and I’m head of design at Vertical Leap. Originally from the Isle of Wight, I moved away to complete a design degree firstly in Bournemouth and then in Nottingham. Since then I’ve been privileged to have worked in some excellent brand and digital design agencies, even spending some time in Whistler, Canada supplementing my design...

by • posted May 21st 2015