Businesses are shifting their focus online due to COVID-19. Now is the time to check your website is up-to-date and running properly so you can compete with increased digital traffic now, or prepare for when demand increases again once restrictions lift.
The question of “what should I be doing right now” will be different for every company. But ensuring your website is in good order, reviewing what needs fixing and updating, and making sure your site doesn’t cost you valuable leads, will stand you in good stead.
When was the last time you checked how your site was performing technically?
Without regular checks, you won’t spot when more fundamental issues arise, so use this time to check and make the necessary updates to your site.
We’ve put together a handy list to run through.
Software updates – ensure everything is up-to-date
Will support for your current platform be ending soon?
Now could provide a good opportunity to review what’s required to migrate your website to the latest versions. This will ensure your site is continually supported, remains secure and functionality remains working as it should.
Do you know how well your site is performing? Is anything slowing it down? Google uses site speed as one of the signals to rank pages and its important for user experience. Pages with longer load times tend to have higher bounce rates.
With more users accessing websites from mobile devices, ensuring your website offers a seamless, responsive experience across all devices has never been more important.
Google uses mobile-first content to determine search ranking. So, you should aim to increase conversion rates on mobile devices, as well as optimising mobile content and mobile user experience.
The most common website bugs found within websites are:
Using this time to ensure your website is in good working order will put you in the best position possible and keep you ahead of the competition when we reach the other side.
If you don’t have someone on board who can take care of your website maintenance for you, we can help.
Vertical Leap can support you with ongoing maintenance to help maximise your website performance and ensure you’re not missing out on important conversions.
Lisa was a Creative Account Manager at Vertical Leap and has over 14 years agency experience. Lisa started her career as a graphic designer, before moving into account management. She specialises in creative, website development and user experience.
Let us review your search marketing campaigns and provide a proposal free of charge.