Google Trends is a fantastic, free tool that our SEO experts use on a regular basis, yet many marketers don’t have it on their radar. It allows you to do a whole range of things such as find new keywords, come up with content ideas, assess market trends and compare your demand against your competitors. Plus loads more!
In this tutorial, SEO Specialist Stu Clark provides an overview of Google Trends so that you can understand how to use it to identify which keywords are the most popular, and how changes in your website performance may be influenced by reduced or increasing numbers of relevant searches.
Watch the Google Trends tutorial here
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