Big data presents big opportunities for marketers. Here are the six biggest problems businesses must overcome before they can realise data’s true potential.
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One of the most satisfying aspects of working with marketing teams is helping people to discover untapped opportunities that lead to meaningful results. In this article, I will show you how to increase your website traffic from data you already have access to, as well as highlighting additional benefits everyone can derive from having all of the […]
Social media is a fantastic marketing tool, but be too salesy and you risk becoming white noise. Here’s how to get noticed and build a brand personality.
All digital marketing strategies should be powered by data. Putting data at the core of decision-making means you focus on what you can see and measure.
We all know that having great content on your site is key to engaging customers and driving sales, but there’s little point if no one can see it. There are many ways to promote your content online, and social media is undoubtedly a leading contender. Here, we take a look at some of the platforms […]
When I see English people using Americanisms, the pedant in me wants to shout, “Remember, you’re English.” How much attention do you pay to your writing?
Apostrophes, eh? If you understand them you will already have spotted the error in the title of this article. If you are one of the many who don’t, you probably didn’t even notice.
A website under a Google penalty can suffer a devastating loss of traffic, especially if it is affecting the whole site. If your website suffers a big drop in organic search traffic, your first question may be, “Have we been penalised?”
Google’s recent algorithm pet should inspire your content marketing strategy. Here’s why Hummingbird can help you plan better content.
This article is for the benefit of everyone who doesn’t know anything about copyright, as well as for everyone who thinks they know but who have never really looked into it.
Marketing, like most other industries, is in the midst of a digital revolution. Technology is rapidly changing the way brands interact with their audiences, and while challenges exist, the rewards are simply too great to ignore.
Remarketing, display advertising and how they contributed to increased revenue of 42% and improved ecommerce conversion rates by over 12%.
Encouraging visitors to spend longer on your pages is good, reducing the bounce rate is good. But how do you make that happen? Here are some tips.
The best mix of content would be a frequent and regular stream of truly evergreen content. In reality, a mixture of news and evergreen is good.
Just like a garden or your personal health, they need tending to regularly to stay in good health and perform. This is why good SEO equals good health.
Adopt a journalistic approach to your content marketing by enhancing your body of work with interviews. Here is a guide to running a successful interview.
In the world of search marketing, you can never stand still. At Vertical Leap, we’re always evolving, but now we’ve also started a revolution. Vertical Leap is now the first of a new type of digital agency – one that combines specialist experts with a technology platform.
When we’re coming up with content ideas for clients, we always start with the nitty-gritty – getting deep into the data. The important thing to remember is that, even if an idea seems too big or too small initially, you should always note it down.
You may be able to draw inspiration from it when your brain goes blank, says Journalist Jack Stanton.
An estate agent in Plumstead doesn’t need to speak to people in Seattle, Paris or even Edinburgh – their target audience is likely to reside within a 20-40 mile radius of London. But you can target these locals, though, on global social networks. Head of Social Media Alex Robertson shares some directions.
PPC is often viewed as the fastest way to instantly increase sales and profitability. Yes, PPC can boost your brand awareness and raise visibility from day one, but a truly profitable campaign can take months of careful and considered optimisation before the true potential of your PPC campaign becomes apparent.