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Podcast: What’s new in digital marketing – August 2020

Categories: AI, Events, Podcast, PPC, SEO

In this week’s episode, we’re jointed by guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss:

  • AI news: Elon Musk’s predictions and what this means for digital marketing
  • Lead form extensions in Google Ads
  • The new version of Bing Webmaster Tools

If you’d like to speak to us about anything covered in the podcast, don’t hesitate to get in touch.

Resources

Ben’s

https://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/

Matt’s

https://support.google.com/google-ads/answer/9363648?hl=en-GB

https://support.google.com/google-ads/answer/7652860?hl=en-GB

Stu’s

https://www.bing.com/toolbox/webmaster

About the speakers

With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016. 

Stuart has been a part of the Vertical Leap family since 2010 and enjoys helping people with great ideas find their audience.

Matt joined the Vertical Leap team in March this year with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.

Marie is an Account Manager at Vertical Leap.

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