Podcast: What’s new in digital marketing – July 2020

In this week’s podcast, our guest panel speakers are Ben Jayston and Marie Turner, both SEO Specialists at Vertical Leap, and Matt McCullough who specialises in PPC.

We discuss:

• Breakout terms in Google Trends
• Google Digital Garage
• Google’s depreciation of the old structured data testing tool
• Women in mentoring
• Bing’s announcement about how to optimise your content for search questions using deep learning
• Google Discover Ads
• Google ads mobile app MCC update

Resources

Google Trends: https://trends.google.com/trends/

Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage

Rich Results tool article: https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html

Women in mentoring: https://www.womenintechseo.com/blog/wts-mentorship-program/

Bing article – How to optimise for deep learning https://blogs.bing.com/webmaster/july-2020/How-to-Optimize-Your-Content-for-Search-Questions-using-Deep-Learning

Google Discovery Ads: https://blog.google/products/ads/discovery-ads/

The discovery network:  https://support.google.com/webmasters/answer/9046777

Google ads mobile app: https://support.google.com/google-ads/answer/9954561

About the speakers

With 15 years in SEO and an entrepreneurial background in all things digital, Ben has been working at Vertical Leap since 2016. 

Marie has been in marketing for 10 years – 5 years in national media planning and advertising, and 5 years in SEO and content marketing. She’s been at Vertical Leap almost a year after relocating from Essex to Hampshire last year.

Matt joined the Vertical Leap team in March this year, with 7 years of digital marketing experience. He specialises in PPC management helping businesses increase their ROI across multiple ad networks.

Did you miss our previous podcasts?

Podcast: 5 clever ways to do keyword research

Podcast: Top 5 search marketing trends for the rest of 2020