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Cool Bing Ads features

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3 Bing Ads features that are pretty cool

Bing is continuing to make great strides into the search market with an ever-growing application of technology across many search platforms. Bing is powering more search technology than ever before offering an exciting opportunity to many advertisers. Bing has a wonderful habit of rolling out features with crucial differences to the AdWords equivalent – and they make a real difference to...

by • posted April 25th 2017

Google star ratings

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Google replaces Trusted Stores with Google Customer Reviews

Google is closing its Trusted Stores programme in favour of a new system called Google Customer Reviews, which has a lot in common with its predecessor. However, there are a number of key differences and some questions worth asking about Google’s long-term plans with the programme. So here’s the low-down on what we know so far about Google Customer Reviews and...

by • posted April 18th 2017

Voice waves

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Can search survive in an age of conversational UI?

The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit. The future web will be one powered by voice technology and conversational...

by • posted April 11th 2017

Easter background

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Search marketing news and what it means for marketers – April 17

This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is also a paid version for enterprise level companies...

by • posted April 4th 2017

Camper van

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Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan moments. These are the actions people...

by • posted March 28th 2017