PPC

pay-with-card

PPC

3 Amazon advertising tools for retail marketers

The likes of Google and Facebook are fighting hard to reinvent themselves as eCommerce advertising tools. The two tech giants both know this is where the long-term future lies in the mobile age. Meanwhile, Amazon has a much smaller task on its hands. The online marketplace is already the biggest name we associate with buying products over the web, which means...

by • posted November 22nd 2016

ski slope pink sky

PPC

Google’s new ad extensions: Messaging and store suggestions

Google has introduced two new ad extensions to AdWords, both of which bring a new kind of lead to the table. Message extensions mean users can now click your ad to send you a text message, while affiliate location extensions point them towards nearby stores selling your products. These are both exciting additions to the extensions family but they’re designed for...

by • posted November 15th 2016

autumn-background

PPC

Search marketing news and what it means for marketers – Nov 16

Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about this and more below: Google rolls...

by • posted November 3rd 2016

Christmas Baubels

PPC

3 Facebook campaign ideas for Christmas

With the holiday season fast approaching, you may be wondering how to get the best out of Facebook advertising. If your priority is selling products over the festive season, it can be hard to see where Facebook fits into your marketing strategy. Sure, we all know it’s great for branding, but how does this help push products at the most important...

by • posted November 1st 2016

sunset

PPC

Have seller ratings disappeared from your ads? Here’s why

Have you noticed Google seller ratings disappearing from your AdWords ads lately? If so, then you’re not alone – many business owners and advertisers have lost their star ratings from their ads over the past couple of weeks This is because Google has changed the minimum number of customer reviews you need to qualify for the program. Instead of 30 reviews over...

by • posted October 27th 2016