PPC

sunset-june

PPC

Search marketing news and what it means for marketers – June 17

In this month’s round-up we’re talking about Google Attribution (an exciting new feature that allows you to understand the full conversion channel instead of just the last click), the launch of ‘Google for Jobs’, a new ‘Buy’ button in AdWords, Expandable AdWords Ads with carousels on mobile, and Pop-Up Ads on maps. Google Attribution launches Last week at the Marketing Next conference in...

by • posted June 5th 2017

Mediteranean view

PPC

Travel marketing: how to capture those ‘time-to-book-it’ moments

Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with. For travel brands, these final interactions before the conversion are quite unique as well. Mobile has completely changed the way people...

by • posted May 22nd 2017

Google-background

PPC

AdWords: Google offers new bidding suggestions for keywords

Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on the new interface but we’ve noticed it crop up in various accounts, suggesting this is a gradual rollout. Just to be clear, this has nothing to do with the...

by • posted May 19th 2017

artificial-intelligence

Martech

Machine learning is much bigger than just Google

There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another side of the story: what machine learning will do for marketers. It’s time to stop obsessing about Google’s algorithm and realise that machine learning is much bigger...

by • posted May 15th 2017

Suspension bridge

PPC

4 reasons travel marketers should advertise on Bing

When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Poor old Bing doesn’t get a look-in with many advertisers – and this is fine by us. Because the travel marketers who do use Bing Ads are tapping into a resource overlooked by much of the competition. Bing’s underdog status is...

by • posted May 8th 2017