PPC

maldives1

PPC

Travel marketing: How to capture those ‘I-want-to-get-away’ moments

As Google puts it, “half the fun in travelling is dreaming up the destination”. In fact, we’re never far away from fantasising about that next trip away – whether we’ve just returned from one, had a rough day at the office or seen our friends’ holiday snaps on Facebook. Google calls these ‘I-want-to-get-away’ moments; the online interactions that inspire us to...

by • posted March 14th 2017

lights

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Google wants to create text ads for you and boost traffic

Google is testing a new ad program called Ads Added by AdWords – a system that could see the search giant creating ads on the behalf of advertisers. More specifically, it would involve Google creating ad variations based on existing ads if the pilot program proves successful. The idea is to improve the overall performance of ad groups and Google thinks it...

by • posted March 9th 2017

tulips

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Search marketing news and what it means for marketers – March 17

It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads with ‘keyword insertions’ and ‘countdown timers’ however,...

by • posted March 3rd 2017

Technology background

PPC

How voice technology is shaping the future of search marketing

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too. The tech giants are all pushing their personal assistant platforms, each one powered by artificial intelligence and the...

by • posted February 28th 2017

Tech sphere

PPC

3 things to know about expanded text ads

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there are still plenty of questions to...

by • posted February 23rd 2017