PPC

Search marketing news and what it means for marketers - Oct 2017

PPC

Search marketing news and what it means for marketers – Oct 2017

In this month’s news bulletin, we take a look at Google Stamp, purchases through smart speakers, Bing’s local pack results, new AdWords extensions and Twitter doubling its character limit. Say hello to Google Stamp Derived by combining ‘Stories’ (ST) and ‘Accelerated Mobile Pages’ (AMP), Google Stamp is set to be the ‘in search’ challenger for Snapchat Discover. Google Stamp will be another interactive...

by • posted October 6th 2017

Attribution: Are you measuring PPC non-brand conversions wrong?

PPC

Are you measuring PPC non-brand conversions wrong?

While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic probably comes from non-branded search terms and maximising conversions from this traffic is high on your list of search marketing priorities. The problem is, we see many brands using...

by • posted September 18th 2017

Digital marketing news and what it means for marketers - Sept 2017

PPC

Search marketing news and what it means for marketers – Sept 2017

If you’ve just bid farewell to ‘school holiday mode’ and feel you need a quick catch-up on the latest search and digital news, don’t worry, we’ve got you covered.  In this month’s digital marketing news round-up, we’re talking about Google local pack results, Google’s new search app, HTTP site warnings, intelligent algorithms and more. Google expanding local pack results When you type into Google search...

by • posted September 6th 2017

Why analytics is nothing without data visualisation

Martech

Why analytics is nothing without data visualisation

Unless you work with data every day, it’s easy to overlook the importance of visualisation. After all, what did a pie chart ever do for anyone? Well, the truth is data on its own is pretty useless until you format it in a way that reveals actionable insights – and you need more than a few spreadsheets to do that. In...

by • posted August 14th 2017

sunflower

PPC

Search marketing news and what it means for marketers – Aug 2017

Read about the latest changes to the AdWords interface and Google Search Console that have happened in August 2017.

by • posted August 1st 2017