PPC

Data science: the three minute guide for marketers

Martech

The marketer’s three-minute guide to data science

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers. The modern consumer is hard to impress. An average person sees between 300 and 500 ad messages per day but only...

by • posted February 19th 2018

Google introduces new travel features and Microsoft launches travel app

PPC

Google introduces new travel features and Microsoft launches travel app

In case you were too busy over the holiday period to keep up with the latest travel marketing news, we’ve got a roundup of everything that mattered most over the past month. Google has been busy introducing a range of new features across its platforms, aimed at boosting those travel conversion rates in 2018. Meanwhile, one of its old rivals has...

by • posted January 18th 2018

PPC and SEO together: A match made in marketing heaven

PPC

PPC and SEO: A match made in heaven

Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We think you need both. How will this guide help you? In this guide, we’ll focus on the fruitful relationship between PPC and...

by • posted January 2nd 2018

Search marketing: Tapping into the final week frenzy before Christmas

PPC

Search marketing: Tapping into the final week frenzy before Christmas

Hopefully, your festive search marketing strategy is in full swing by now and ready to make the most of the final week before Christmas. Research from Google tells us that people are leaving it later than ever to make their festive purchases and next week is when things really get interesting. So today we’ve got a roundup of consumer behaviour over...

by • posted December 14th 2017

AdWords: Using the latest Christmas features to enhance your travel campaigns

PPC

AdWords: Using the latest ‘Christmas’ features to enhance your travel campaigns

At this time of year, Google is all about pushing new ad innovations for Christmas advertising campaigns. No surprises here of course; this is the time of year for retailers to shine and formats like product listing ads take centre stage. Not all of the latest AdWords features are limited to retail shopping campaigns though. In fact, we’re already getting good...

by • posted December 12th 2017