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Vertical Leap Portsmouth office

SEMINAR: Increase your paid search ROI with data science

Categories: Events

In this 15-seat seminar, aimed at marketers who manage a PPC team or agency, we’ll be focusing on the vital role that data science is now playing when it comes to out-performing your competitors in paid search advertising.

We’ll show you examples of how we’ve been using various data science techniques, data visualisation and machine learning to improve campaign performance, identify cost savings and unearth golden nuggets of information that might never have been discovered.

We will then be offering mini workshops where you can have a 1-2-1 session with one of our PPC experts and get advice on your own paid search strategy. A buffet and networking opportunity will also be available at this time.


9.45       Arrival and refreshments

10.00    Industry update including 2019 trends and Google/Bing products

10.30    Examples of how data science and machine learning are increasing paid search ROI

12.00     1-2-1 sessions + buffet

Where & When?

Date:  Thursday 14th February 2019
Time: 9.45 am
Venue: Vertical Leap, Boathouse 6 (top floor of Action Stations), HM Naval Base, Portsmouth PO1 3LR

Directions and parking

Comments from previous events

“The only negative is that it’s a pity you don’t host more of these!”

“We thoroughly enjoyed the day and felt it was really informative and gave us a greater impression of just how many opportunities SEO and PPC (plus the world of digital in general) can provide to a business.”

“It was a super interesting day and I really felt we benefited so much so thank you for inviting us!”

“I feel inspired and  motivated.”

“I thought the day was brilliant! The content was really useful, a good balance of insights covering things we can do right now and more strategic planning for the future. My brain was racing when I left!”


This is a very small event with only 15 spaces available. To enquire about availability, please email Michelle Hill on



Michelle joined Vertical Leap’s Portsmouth office in 2011 as Marketing Manager, having spent the previous 15 years of her marketing career in the recruitment, leisure and printing industries. Her passions include yoga, swimming, walking, the beach, mountains and nice food.

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