Optimising an eCommerce site is often a huge task. In this article, I have some practical tips and advice on how to enhance your eCommerce product pages.
As I mentioned in my previous post, SEO tactics for eCommerce category pages, optimising an eCommerce site can be a daunting undertaking. This is especially true if you command hundreds or even thousands of product pages. Getting it right, though, is imperative, as online is the fastest growing retail market in Europe and is set to grow to £156.67 billion by the end of 2015.
This article aims to cover what you need to know to effectively manage the SEO your product pages. You may also find our ultimate checklist to optimising eCommerce websites useful.
These are at the top of the list for one good reason – they often get overlooked, underused, or sometimes overused (in the stuff-every-keyword-you-possibly-can kind of overused). This is where SEO on your product pages starts; when potential buyers do a search in an engine like Google, the product page’s title tag and meta description are usually the first things they see. So you need a winning combination to earn their click.
Example of category dependency: www.example-store.co.uk/category/product-name
Example of category independent: www.example-store.co.uk/product-name
This is one of the biggest factors on your product page. So many retailers make mistakes with these and don’t maximise the opportunity product content offers. Here are some tips to help you make the most of yours.
Dave joined Vertical Leap in 2010 as an SEO specialist. Prior to joining us he worked with international companies delivering successful search marketing campaigns, and had a 49% share in a web design company of which he was responsible for delivery. Having introduced SEO as a service to the company, he decided to specialise in SEO and sold the company in 2010 alongside the Managing Director.
Dave works with many of our largest customers spanning many household names and global brands.
Outside of work, Dave previously spent many years providing charity work as a Sergeant under the Royal Air Force Reserves in the Air Cadets sharing his passion for aviation with young minds. He can often be found in the skies above the south coast enjoying his private pilot licence.
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