SEO

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PPC

Search marketing news and what it means for marketers – Jan 17

Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.

by • posted January 4th 2017

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SEO

Only 8% of shoppers use retailer apps – what next?

For retailers, mobile apps were the marketing channel that never took off. We look at why only 8% of shoppers use retail apps, and what to expect next.

by • posted December 13th 2016

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PPC

Search marketing news and what it means for marketers – Dec 16

2017 is just around the corner. In December’s search marketing news we’re talking about Facebook Messenger, card price image extensions on Google and more.

by • posted December 7th 2016

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PPC

Search marketing news and what it means for marketers – Nov 16

Time for another monthly round-up of what’s been happening in the search marketing industry over the past few weeks. Google has introduced a couple of new ad extensions: ‘Click-to-message’ which allows users to text your company from your advert (pretty cool!) and ‘affiliate location’ which helps consumers find local stores that stock your product. Read all about this and more below: Google rolls...

by • posted November 3rd 2016

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Content Marketing

5 tactics every retail marketer should be using in 2017

It’s official: retail marketing is sexy again. The likes of Google, Amazon, Facebook and co. are creating new consumer experiences to shorten the buying journey between those first searches or ads and the final purchase. This means you need to adapt to a new kind of shopping process; one where less time is spent on websites and more of it in...

by • posted October 20th 2016