SEO

artificial-intelligence

Martech

Machine learning is much bigger than just Google

There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another side of the story: what machine learning will do for marketers. It’s time to stop obsessing about Google’s algorithm and realise that machine learning is much bigger...

by • posted May 15th 2017

May day ribbon

PPC

Search marketing news and what it means for marketers – May 17

In this month’s round-up we’re talking about a new ‘similar items’ image search, a new feature called Google Fact Check, a new AdWords dashboard and a possible update to Quality Score reporting metrics making it easier to review your PPC campaigns. Google announces similar items schema for image search on mobile An exciting new opportunity for cross product promotion from Google has been...

by • posted May 5th 2017

shapes-blue-background

SEO

8 Google Trends tips anyone can use

The guys at Google are probably lucky enough to have all kinds of trend data at their fingertips. For the rest of us, Google Trends is limited. While Google Trends does offer some insights into demand for current affairs topics, without you asking, you don’t get all the answers. If, for example, you know that GDPR is trending, you can’t use Google Trends...

by • posted April 20th 2017

Voice waves

Martech

Can search survive in an age of conversational UI?

The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit. The future web will be one powered by voice technology and conversational...

by • posted April 11th 2017

Easter background

PPC

Search marketing news and what it means for marketers – April 17

This month we talking about Google’s new A/B Testing Product ‘Google Optimize’, the ‘tags’ labels appearing in search results, AdWords Price Extensions now displaying on all devices and Google Display ads to show additional information. Free UX tool, Google Optimize Google Optimize is a free user experience testing tool and analytics add-on that integrates with Google Analytics. There is also a paid version for enterprise level companies...

by • posted April 4th 2017