SEO

Flip flops and towel

PPC

How Google is changing the search marketing game for travel brands

The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. The tech giant isn’t just on a mission to improve the Google experience, but also make it harder for competitors to muscle in on its users. Things have changed a lot in the past...

by • posted February 17th 2017

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PPC

Search marketing news and what it means for marketers – Feb 17

In this month’s search marketing news round-up, we’re talking Bing Ad extensions, paid search on Amazon’s Alexa, new ranking signals for videos on Facebook and YouTube images appearing in image results. Read on to get all the latest news. Ad extensions scheduling (Bing) Bing recently announced that marketers can now choose when their extensions – such as sitelinks, callouts, app extensions, structured...

by • posted February 2nd 2017

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PPC

Search marketing news and what it means for marketers – Jan 17

Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.

by • posted January 4th 2017

Shopper jumping bags

SEO

Only 8% of shoppers use retailer apps – what next?

For retailers, mobile apps were the marketing channel that never took off. We look at why only 8% of shoppers use retail apps, and what to expect next.

by • posted December 13th 2016

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PPC

Search marketing news and what it means for marketers – Dec 16

2017 is just around the corner. In December’s search marketing news we’re talking about Facebook Messenger, card price image extensions on Google and more.

by • posted December 7th 2016