Search marketing news and what it means for marketers – March 17

It’s now officially Spring (well, by the meteorological calendar anyway) so let’s take a look at what’s new in the world of search marketing this month. We’re talking about a new targeting feature in Google AdWords, a new style carousel advert, star ratings and 404 pages. New targeting feature in Google AdWords Marketers can already customise ads with ‘keyword insertions’ and ‘countdown timers’ however,...

by • posted March 3rd 2017

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How voice technology is shaping the future of search marketing

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too. The tech giants are all pushing their personal assistant platforms, each one powered by artificial intelligence and the...

by • posted February 28th 2017

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How Google is changing the search marketing game for travel brands

The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. The tech giant isn’t just on a mission to improve the Google experience, but also make it harder for competitors to muscle in on its users. Things have changed a lot in the past...

by • posted February 17th 2017

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Search marketing news and what it means for marketers – Feb 17

In this month’s search marketing news round-up, we’re talking Bing Ad extensions, paid search on Amazon’s Alexa, new ranking signals for videos on Facebook and YouTube images appearing in image results. Read on to get all the latest news. Ad extensions scheduling (Bing) Bing recently announced that marketers can now choose when their extensions – such as sitelinks, callouts, app extensions, structured...

by • posted February 2nd 2017

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Search marketing news and what it means for marketers – Jan 17

Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.

by • posted January 4th 2017