Short-form or long-form content in the mobile age?

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According to data from Millennial Media and comScore 56% of online content is now consumed via smartphones (44%) and tablets (12%), with just 44% consumed on desktops.

That’s a huge amount of content being read on tiny screens, so does that mean we should be creating more short-form content? We pitch short-form against long-form to see which is preferable:

long for versus short form content in mobile age1

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If you’d like to read in more detail about the pros and cons of each, check out this article: Content in the mobile age: Long form or short form?

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