According to data from Millennial Media and comScore 56% of online content is now consumed via smartphones (44%) and tablets (12%), with just 44% consumed on desktops.
That’s a huge amount of content being read on tiny screens, so does that mean we should be creating more short-form content? We pitch short-form against long-form to see which is preferable:
If you’d like to read in more detail about the pros and cons of each, check out this article: Content in the mobile age: Long form or short form?
Categories: Data Science
Categories: PPC, SEO
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.