Social Media

How to analyse and measure social content performance

Social Media

How to analyse social content performance

We have been categorising posts and using interactive reporting to analyse their effectiveness. Here are my top tips on the kinds of posts that work best on social media.

by • posted January 26th 2018

Camper van

PPC

Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan moments. These are the actions people...

by • posted March 28th 2017

maldives1

PPC

Travel marketing: How to capture those ‘I-want-to-get-away’ moments

As Google puts it, “half the fun in travelling is dreaming up the destination”. In fact, we’re never far away from fantasising about that next trip away – whether we’ve just returned from one, had a rough day at the office or seen our friends’ holiday snaps on Facebook. Google calls these ‘I-want-to-get-away’ moments; the online interactions that inspire us to...

by • posted March 14th 2017

Facebook reactions

Social Media

What do Facebook Reactions have to do with marketing?

We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.

by • posted February 13th 2017

Beach shells

Social Media

Which social networks should travel brands be using in 2017?

Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d take a moment to cover which...

by • posted January 25th 2017