Social Media



Travel marketing: How to capture those ‘I-want-to-get-away’ moments

As Google puts it, “half the fun in travelling is dreaming up the destination”. In fact, we’re never far away from fantasising about that next trip away – whether we’ve just returned from one, had a rough day at the office or seen our friends’ holiday snaps on Facebook. Google calls these ‘I-want-to-get-away’ moments; the online interactions that inspire us to...

by • posted March 14th 2017

Facebook reactions

Social Media

What do Facebook Reactions have to do with marketing?

We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.

by • posted February 13th 2017

Beach shells

Social Media

Which social networks should travel brands be using in 2017?

Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d take a moment to cover which...

by • posted January 25th 2017

Banana skin

Social Media

Social media fails and wins – 10 lessons for us all

These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.

by • posted December 1st 2016


Social Media

How Instagram became the hottest tool in travel marketing

Instagram is the hottest name in travel marketing right now. A recent survey from MissTravel revealed 48 per cent of Instagram users turn to the platform to choose travel destinations and 38 per cent to discover new places. With those kind of stats, this is one place you want to make your travel brand discoverable because half of the industry is already...

by • posted November 28th 2016