Social Media

Facebook reactions

Social Media

What do Facebook Reactions have to do with marketing?

We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.

by • posted February 13th 2017

Beach shells

Social Media

Which social networks should travel brands be using in 2017?

Travel brands have been one of the biggest winners since social networks turned to advertising. After a difficult introduction to the online world, the travel industry is enjoying some of its biggest perks – and 2017 is already looking like a big year for travel brands. So, in the spirit of things, we thought we’d take a moment to cover which...

by • posted January 25th 2017

Banana skin

Social Media

Social media fails and wins – 10 lessons for us all

These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.

by • posted December 1st 2016

River

Social Media

How Instagram became the hottest tool in travel marketing

Instagram is the hottest name in travel marketing right now. A recent survey from MissTravel revealed 48 per cent of Instagram users turn to the platform to choose travel destinations and 38 per cent to discover new places. With those kind of stats, this is one place you want to make your travel brand discoverable because half of the industry is already...

by • posted November 28th 2016

social-media-background1

Social Media

The pros and cons of the main social media platforms

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals than others. So let’s take a...

by • posted September 27th 2016