Social Media


Social Media

The pros and cons of the main social media platforms

One of the toughest choices you have to make in social media marketing is which networks to go with. Get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals than others. So let’s take a...

by • posted September 27th 2016



Forget the AdWords vs social ads debate: Use both or lose out

Every time a new marketing approach hits the scene, the same thing happens. For a year or so the marketing community is abuzz with debate. When social media arrived it was search vs social. When email made a comeback it was content vs email marketing. Now the debate hangs over paid advertising and the big topic is AdWords vs social ads....

by • posted August 16th 2016

Social networking. Speaking bubbles made of ethernet cable

Social Media

How to generate leads through social media

There are countless opportunities to gather information from potential clients using social media, but the difficulty lies in collecting details that are worthwhile. Dave Chaffey compiled the Global social media research summary 2016, which shows that there are over 2.3 billion active social media users as of February 2016. This gigantic pool of people are at the fingertips of your team, offering endless opportunities to find...

by • posted March 22nd 2016

hand press on information button on virtual screen

Content Marketing

Your search marketing round-up for March 2016

The search marketing industry moves at a fast pace and the past few weeks have been no exception. In this round-up we look at the top industry changes that you need to watch out for; and provide some insight into what they might mean for you and your business. This round-up includes: Google removes paid advertising from the right side panel Google launch AMPs Google...

by • posted February 29th 2016

How to effectively use social media for marketing

Social Media

How to effectively use social media for marketing

A bad social presence may be worse than none at all, so ensuring that your accounts are managed well is imperative for attracting and engaging your target audience online. Social media isn’t something that will work if it is done sporadically, and off-the-cuff status updates or rushed posts to promote your latest piece of content won’t set your profiles alight. Instead, it requires strategy and...

by • posted February 12th 2016