Martech

Data visualisation: The Three Minute Guide for Marketers

Martech

The marketer’s three minute guide to data visualisation

Operationalising big data is a major challenge to overcome for the marketing industry. While machine learning helps you solve one piece of this puzzle, data visualisation is another step towards ‘making more sense’ of the information at your disposal. In this quick guide, we’ll show you how to use it for better decision making. While machines prefer to crunch numbers, us humans...

by • posted April 16th 2018

What can machine learning do for me right now in marketing?

Martech

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being achieved with machine learning in...

by • posted March 16th 2018

Machine Learning: 3 minute guide for Marketers

Martech

The marketer’s three minute guide to machine learning

As consumer behaviours change, we need to find new ways to influence their purchase decisions. Leveraging big data is one way to do that. But what happens when the data is too big to handle? Call machine learning to the rescue. This field of computer science has developed new methods to “teach” the machines. Instead of programming the instructions, you can teach an...

by • posted February 27th 2018

Data science: the three minute guide for marketers

Martech

The marketer’s three-minute guide to data science

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers. The modern consumer is hard to impress. An average person sees between 300 and 500 ad messages per day but only...

by • posted February 19th 2018

AI in marketing: we need more analysis, not analytics

Martech

AI in marketing: we need more analysis, not analytics

Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to possess. The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them. It helps to start by...

by • posted February 2nd 2018