Technology

Plane wing holiday

Technology

Some of the best travel chatbots we’ve seen so far

Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of 2017, let’s take a look at...

by • posted February 20th 2017

Head with code

Technology

Intelligent algorithms may save us from being overwhelmed by data

We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data and creativity, marketers can drill down into the minutiae of a person’s online behaviour and send highly targeted marketing messages. One of my favourite data plus marketing stories is the guy who pranked his flatmate by...

by • posted January 30th 2017

robots-wall

Technology

5 reasons retail marketers are going nuts over chatbots

Chatbots are making a big impact on the marketing industry, we look at the way they are changing the way that users buy products both online and offline.

by • posted January 10th 2017

chatbots-silver

Technology

Shorten your path to purchase with a chatbot

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a website and labouring through its checkout...

by • posted December 2nd 2016

robot-grass

Design

What are chatbots and why do you need one?

Chatbots: of course you’ve heard of them because that’s all people seem to be talking about in the marketing industry right now. However, unlike some trending marketing topics, this is one worth getting excited about. Chatbots are changing the way people interact with the web. We’re not just talking about a new web design trend here; this is going to shake...

by • posted August 9th 2016