Technology

Voice waves

PPC

Can search survive in an age of conversational UI?

The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversation UIs into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit. The future web will be one powered by voice technology and conversational...

by • posted April 11th 2017

Apple books

Technology

Chatbots poised to take eLearning to a new level

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for personalised learning resources that cater to...

by • posted March 16th 2017

computer-technology

Technology

The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house teams. Marketing agencies will be forced...

by • posted March 1st 2017

Technology background

PPC

How voice technology is shaping the future of search marketing

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too. The tech giants are all pushing their personal assistant platforms, each one powered by artificial intelligence and the...

by • posted February 28th 2017

Plane wing holiday

Technology

Some of the best travel chatbots we’ve seen so far

Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of 2017, let’s take a look at...

by • posted February 20th 2017