Martech

sleeping-dog

Martech

The dangers of data overload and decision fatigue

For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While these CRO success stories are great...

by • posted June 13th 2017

artificial-intelligence

Martech

Machine learning is much bigger than just Google

There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there is another side of the story: what machine learning will do for marketers. It’s time to stop obsessing about Google’s algorithm and realise that machine learning is much bigger...

by • posted May 15th 2017

Voice waves

Martech

Can search survive in an age of conversational UI?

The latest interface connecting us with the online world is one we don’t necessarily see or touch. Devices like Google Home and Amazon Echo are the first of many to bring conversational UI into our living rooms and the likes of Facebook, Apple and Microsoft will soon follow suit. The future web will be one powered by voice technology and conversational...

by • posted April 11th 2017

computer-technology

Martech

The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house teams. Marketing agencies will be forced...

by • posted March 1st 2017

Technology background

Martech

How voice technology is shaping the future of search marketing

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too. The tech giants are all pushing their personal assistant platforms, each one powered by artificial intelligence and the...

by • posted February 28th 2017