Technology

Apple books

Technology

Chatbots poised to take eLearning to a new level

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for students and we’re already starting to see its early impact. From eLearning bots to virtual classroom assistants, we’re seeing a new potential for personalised learning resources that cater to...

by • posted March 16th 2017

computer-technology

Technology

The war of algorithms – a race to arms

During the next few years, marketing is going to experience severe disruption that will result in greater market share for larger companies, leaving SMBs to fight for a decreasing share of highly niche verticals. This disruption will force all businesses to drastically rethink how they approach marketing, but the effect won’t be limited to in-house teams. Marketing agencies will be forced...

by • posted March 1st 2017

Technology background

PPC

How voice technology is shaping the future of search marketing

Voice search has been with us for more than half a decade now, but most of us are still used to typing out our chosen keywords. However, the stats suggest people are finally warming to voice technology – and just in time, too. The tech giants are all pushing their personal assistant platforms, each one powered by artificial intelligence and the...

by • posted February 28th 2017

Plane wing holiday

Technology

Some of the best travel chatbots we’ve seen so far

Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience – and they’ve only just got started. So while we’re excited to see what the bots can come up with over the rest of 2017, let’s take a look at...

by • posted February 20th 2017

Head with code

Technology

Intelligent algorithms may save us from being overwhelmed by data

We are in an age of information and connectivity. The amount of available data that a marketer can access is incalculable. With enough dedication, data and creativity, marketers can drill down into the minutiae of a person’s online behaviour and send highly targeted marketing messages. One of my favourite data plus marketing stories is the guy who pranked his flatmate by...

by • posted January 30th 2017