Martech

AI travel tools are changing the way people search and book online

Martech

AI travel tools are changing the way people search and book online

While it’s obvious artificial intelligence has a lot of growing up to do, there’s no denying it’s already changed the way consumers behave online. We’re not talking about AI in the future tense anymore; this stuff is happening right now and it’s often so subtle we don’t even realise it’s there (Amazon recommendations, Google Search). In the case of AI travel...

by • posted November 8th 2017

Five ways machine learning will transform your marketing

Martech

Five ways machine learning will transform your marketing

Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn’t just making our search engines and devices more intelligent; it’s transforming the way we approach and manage our marketing campaigns. The machine learning revolution has already begun and things are going to get a lot more exciting over the next...

by • posted October 30th 2017

What makes a great travel chatbot?

Chatbots

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...

by • posted October 17th 2017

Why analytics is nothing without data visualisation

Martech

Why analytics is nothing without data visualisation

Unless you work with data every day, it’s easy to overlook the importance of visualisation. After all, what did a pie chart ever do for anyone? Well, the truth is data on its own is pretty useless until you format it in a way that reveals actionable insights – and you need more than a few spreadsheets to do that. In...

by • posted August 14th 2017

The dangers of data overload and decision fatigue

Martech

The dangers of data overload and decision fatigue

For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimisation – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard to resist testing every detail on your most important pages. While these CRO success stories are great...

by • posted June 13th 2017