Martech

Data science: the three minute guide for marketers

Martech

The marketer’s three-minute guide to data science

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview of why it’s important and relevant for marketers. The modern consumer is hard to impress. An average person sees between 300 and 500 ad messages per day but only...

by • posted February 19th 2018

AI in marketing: we need more analysis, not analytics

Martech

AI in marketing: we need more analysis, not analytics

Within the next five years, we believe machine learning will be built into marketing software and processes as standard and, most importantly, become an everyday skill that marketers are expected to possess. The challenge for marketers today is in overcoming the mysticism that surrounds machine learning and AI, to understand what it might mean to them. It helps to start by...

by • posted February 2nd 2018

AI travel tools are changing the way people search and book online

Martech

AI travel tools are changing the way people search and book online

While it’s obvious artificial intelligence has a lot of growing up to do, there’s no denying it’s already changed the way consumers behave online. We’re not talking about AI in the future tense anymore; this stuff is happening right now and it’s often so subtle we don’t even realise it’s there (Amazon recommendations, Google Search). In the case of AI travel...

by • posted November 8th 2017

Five ways machine learning will transform your marketing

Martech

Five ways machine learning will transform your marketing

Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn’t just making our search engines and devices more intelligent; it’s transforming the way we approach and manage our marketing campaigns. The machine learning revolution has already begun and things are going to get a lot more exciting over the next...

by • posted October 30th 2017

What makes a great travel chatbot?

Chatbots

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...

by • posted October 17th 2017