London Irish Rugby Football Club approached us to help it sell the remaining tickets for the St Patrick’s Day event. The challenge was to target people who might be interested in picking up a last minute rugby match ticket – this called for the PPC team!
Precision key to success
The primary tactic was to target relevant Facebook users close to the venue who followed:
We supplemented the Facebook ads with ads on Google, Bing and Yahoo, as well as a remarketing campaign targeting non-converting visitors. All traffic was driven to a bespoke landing page, which we designed for the event.
A winning team
26.5m ad views
740 Facebook Page likes
Facebook following grew by 16.75%
180 comments on the Facebook ad
Back to its roots
Following the success of the campaign, London Irish appointed us as its principal design agency.
First challenge: take the club back to its roots. The new Irish owners in 2014 wanted to apply this new vision across everything – brand, press adverts, point of sale, in-store graphics, match day programme visuals and ‘in match’ visuals throughout the stadium.
The result has been an impactful, memorable re-brand that has delighted both the team’s stakeholders and fans.
They really know their stuff
“We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.”
Chloe Bray – Marketing Manager, London Irish
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