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Hughes & Salvidge

Our search marketing teams helped demolition specialists Hughes & Salvidge achieve a 147% increase in organic traffic and a 45% decrease in PPC costs.

The challenge and what we did

We have worked with H&S for many years, constantly pushing the boundaries of their campaign. The website has become a highly-effective content hub, largely with an SEO focus to increase visibility for key themes and build brand awareness. This has led to a significant increase in site authority and relevancy.

To help H&S establish a stronger presence across the UK, we use our intelligent automation software Apollo Insights, to anaylse significant amounts of search data, allowing us to easily identify which locations they should focus on next.

We’ve supported this with additional social media activity, targeting key decision makers on LinkedIn with case studies in the run up to tender processes – reinforcing H&S as a trustworthy and credible supplier.

 

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Results

The campaign has seen fantastic results, including a 147% increase in organic traffic with close to 1 million organic impressions in the last 12 months and a 45% decrease in PPC costs.

With a well-established brand presence across the UK and ambitious plans to conquer the highly competitive London market, the future looks very bright for Hughes & Salvidge.

The campaign has seen fantastic results, including a 147% increase in organic traffic with close to 1 million organic impressions.

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