HIPPO, the waste management business best known for its innovative yellow HIPPOBAGs, has appointed Vertical Leap as its search agency.

Vertical Leap will work with HIPPO to increase paid and organic search visibility across the UK, boosting bookings and sales of HIPPOBAGs with collection, skip hire and “man and van” services.

Harry Lloyd, Head of Marketing at HIPPO commented: “We are delighted to be working with Vertical Leap who impressed us with their experience, expertise and innovative use of data science and machine learning”.

HIPPO was founded in 2002 and within three years was stocked in thousands of DIY retail stores across the UK. It has been recognised in the RBS regional business awards as ‘Innovation business of the year’ and in 2012 collected its 1millionth HIPPOBAG. HIPPO continue to grow and have achieved a 5-star rating on Trust Pilot.

Vertical Leap’s managing director, Matt Hopkins, said: “HIPPO is a fantastic nationwide brand that needs to operate at scale. Its forward-thinking management team chose Vertical Leap because we have the combination of people and technology to help them achieve that.”