As part of the Sideshow agency group, Vertical Leap is delighted to announce that parent company the Sideshow agency has acquired Thinking Juice, one of the UK’s leading integrated agencies. This will be the fourth agency in the line-up and will bring deeper resource, greater in-house capabilities, and wider sector experience to the newly expanded group.

Ranked as one of the most highly respected agencies in the UK, Thinking Juice is an IPA member agency and a long established partner of the international AMIN network. It has consistently won awards across strategy, creativity and effectiveness in its 14-year history, and has produced highly effective global campaigns for some of the world’s leading brands.

Tony Hill from Sideshow said:

I’ve long been a fan of Thinking Juice. They care passionately about the quality of their work and have drive and ambition. Their mission to ‘Do Great Work’ is evident in all they do, and we share a commitment to deliver a best in class service for our clients. This acquisition raises our game significantly and further strengthens our position as the UK’s no.1 independent alternative to the large corporate marketing groups and consultancies. Most of all, I’m really excited to be working with such a great group of people.

Andy Thomson from Thinking Juice said:

“We’re delighted to be part of the Sideshow Group and what is set to be a very bright future for the agency, its staff and the group as a whole. Great work will continue to be at the heart of everything Thinking Juice does, but we now have the support of an array of industry-leading experts in various specialisms we can call upon as required. We’re very much looking forward to working closely with our new group colleagues and can’t wait to get started!”

Matt Hopkins from Vertical Leap commented:

“We are pleased to welcome Thinking Juice to the Sideshow Group. The continued expansion of the group places us as one of the largest agencies in the south and one that is driving digital thinking and data insight.”

Thinking Juice is the latest agency to join the Sideshow group in recent years, following on from Strawberrysoup, an award-winning digital and performance agency, and Vertical Leap, one of the UK’s leading search, insight and marketing technology specialists, who joined the group in August 2016.

Sideshow is based in London and on the south coast. They work across a variety of channels and disciplines for global brands including BT, Visa, HSBC, Pearson and Prudential. It aims to be the no.1 independent digital marketing group in the UK, through the delivery of industry-leading expertise and business transforming digital experiences and communications. Revenues in the newly combined digital group are expected to exceed £15m in this financial year with staff numbers over 170.