Chatbots

Marketer's guide to chatbots

Chatbots

The marketer’s guide to chatbots

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring it all together for you...

by • posted March 27th 2018

Why conversational UIs mean nothing without personalisation

Chatbots

Why conversational UIs mean nothing without personalisation

The chatbot revolution hit a stumbling block this year after constant hype throughout 2016. By March this year Marketing Land complained that chatbots have struggled to live up to the hype – a stark contrast to the optimistic headlines going around just months earlier. The Ringer went as far to announce that the chatbot revolution is on hold in April. So...

by • posted November 28th 2017

What makes a great travel chatbot?

Chatbots

What makes a great travel chatbot?

For most of last year, 2017 was hyped as the year of the chatbot. Having said that, the offering of bots so far has been hit and miss. It’s fair to say the chatbot learning curve is still on for many brands – and it seems to be the same mistakes cropping up with the majority of bots we’ve seen...

by • posted October 17th 2017

5 conversational UI examples from the best travel bots

Chatbots

5 conversational UI lessons from the best travel bots

The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way. As machine learning advances and conversational UI...

by • posted September 22nd 2017

robot-hand-outstretched

Chatbots

Will payments make chatbots the next big thing in eCommerce?

Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know it’s only a matter of time until bots become the next big commerce platform. Livingston’s comments make...

by • posted May 2nd 2017