Vertical Leap is not your everyday PPC agency. We analyse more and dig deeper into your pay per click accounts by using data science and intelligent automation to yield the best possible return from your paid search investment.
Using sophisticated data visualisation techniques, we unearth the hidden opportunities buried deep within the campaigns that give you the edge over your competitors.
Paid search and paid social remain one of the most important marketing tactics for today’s businesses. But they are now so complex and offer so many different targeting options that to succeed you need to operate at scale.
We use data science, automation, scripts and algorithmic analysis to manage thousands of repetitive time-consuming tasks, allowing our PPC specialists and data scientists to focus on the more strategic elements of your campaigns. So instead of performing menial tasks, they spend their time using innovative data visualisation techniques to identify needle-in-a-haystack opportunities that achieve even greater gains.
We are a Google Premier Partner which means Google recognises us as a PPC management agency that consistently delivers great results for our customers. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.
We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.
We offer a wide range of PPC services, spanning the entirety of your paid search requirements. Whether you want to sell more products on Google Shopping, target prospects with your content on LinkedIn or promote your videos on YouTube, we’ve got you covered.
Click on the services to the right to find out more about each one.
PPC is a digital advertising model that allows you to pay for targeted traffic that demonstrates an interest in your products or services. Unlike traditional advertising, where you pay for your ad to be shown, the PPC model means you only pay for traffic that clicks on your ad, having seen the message and deciding they want to find out more.
PPC stands for “pay-per-click” in reference to the model where you pay for each click that directs a visitor to your website. Most PPC platforms operate around an auction system where you bid on keywords or placements and the amount you pay for each click depends on your bid and the performance of your campaigns.
A lot of factors determine the performance of your PPC campaigns and there are six key categories you need to manage:
It’s important to optimise all of these areas on an ongoing basis to maximise the performance of your PPC campaigns and get the best return on ad spend (ROAS).
A PPC campaign is a defined advertising strategy with a clearly defined goal and target audience. For example, you might create a campaign to launch a new product or recapture interest from previous visitors to your website. In Google Ads, campaigns also play a structural role, being able to contain multiple ad groups and ads while certain settings can only be applied at the campaign level – eg: campaign goals, networks, locations, etc.
Like campaign performance, there are many factors that affect conversion rates. Relevancy between ads and landing pages is crucial to ensure the conversion actions match user intent while the design and performance of your pages and website also play a crucial role – everything from loading times and page copy to CTA placement and UX design.