PPC Services

We help you get more leads

We help you get more leads

We are an industry-leading PPC agency with over 20 years’ experience delivering unrivalled PPC services to companies across all industry sectors. As a Google Premier Partner, all of our PPC specialists are certified Google Ads professionals. This means we are recognised as a PPC agency that has exceptional levels of PPC campaign management skills to help our customers achieve maximum visibility in paid search and generate highly-qualified leads.

Using sophisticated data science techniques, we have helped many well known brands cut through the competitive PPC landscape and get the edge over their rivals.

We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
Chloe Bray - Marketing Manager
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
P&O Cruises
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
PODFather

Our PPC agency services

We offer a wide range of PPC services, spanning the entirety of your paid search requirements. Whether you want to sell more products on Google Shopping, target prospects with your content on LinkedIn or promote your videos on YouTube, we’ve got you covered.

Click on the PPC services to the right to find out more about each one.

Get advice from our PPC team

Amazon Advertising

We're a certified Amazon advertising partner, highly skilled at delivering successful Amazon campaigns.
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Microsoft Ads

Reach that untapped audience and gain traction in areas your competitors haven’t yet bothered to explore.
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eCommerce PPC

Our eCommerce PPC specialists are certified Google, Microsoft, Facebook and Amazon partners.
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Facebook Advertising

Certified Facebook advertising specialists to help you maximise your Facebook spend.
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Google Ads

Full Google Ads management service including Search, Shopping, Display, App & Video campaigns.
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Landing Page Design

Custom-designed landing pages that maximise the conversions from your PPC campaigns.
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LinkedIn Advertising

Certified LinkedIn Ads management to help you drive awareness and leads.
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Pinterest Advertising

Build your brand through visual storytelling and sell products directly through Pinterest.
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Remarketing

Attract and retain more customers through sophisticated remarketing.
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Twitter Advertising

Increase brand awareness, target keyword conversations and generate leads on Twitter.
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YouTube Advertising

Connect with and influence your audience on the world's second largest search engine.
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Stagecoach PPC case study header image showing children dancing
PPC Case Study

How we took a single PPC metric and turned it into powerful business insights.

Vertical Leap certified PPC partners Google, Microsoft, Facebook and Amazon

Accredited partnerships

We are a Google Premier Partner which means Google recognises us as a PPC agency that consistently delivers great PPC services for our customers. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.

We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.

PPC delivered at scale

PPC delivered at scale

Paid search and paid social remain one of the most important marketing tactics for today’s businesses. But they are now so complex and offer so many different targeting options that to succeed you need to operate at scale.

We are a PPC agency with a difference. We use data science, automation, scripts and algorithmic analysis to manage thousands of repetitive time-consuming tasks, allowing our PPC specialists and data scientists to focus on the more strategic elements of your campaigns. So instead of performing menial tasks, they spend their time using innovative data visualisation techniques to identify needle-in-a-haystack opportunities that achieve even greater gains.

Google search with international flags denoting international PPC advertising

Global PPC advertising

Vertical Leap serves ads in hundreds of countries and territories, in most major languages. We have served ads as far away as Antarctica in the south, Svalbard in the north, and Tristan da Cunha, the most remote inhabited island on earth.

We are a truly global PPC agency with a deep understanding of the nuances involved in international PPC advertising, and have built the necessary tools to manage highly successful multilingual ad campaigns across the globe.

Frequently asked questions

The cost of a PPC agency depends on whether you pay a fixed fee or a percentage of your advertising spend. We are a ‘fixed fee’ agency which means the management fee you pay every month is the same, whereas with the ‘percentage of spend’ model, the amount you spend on PPC management increases with your advertising spend. On top of your PPC agency management fee, you also have your advertising spend, and this will vary massively depending on what budget you have available, what you want to achieve and how competitive your keywords are. We always quote on a case by case basis so just email info@vertical-leap.uk if you’d like to get a price for your campaigns.

PPC is a digital advertising model where you pay to bring targeted traffic to your website. Instead of placing your ads where anyone can see them, you target audiences who demonstrate an interest in your offer. Most PPC networks run on an auction system where you bid on keywords or placements and you’re charged when a user clicks through to your website.

PPC stands for “pay-per-click” and this refers to an advertising model where you pay for ad clicks instead of impressions. People don’t choose which ads they see and impressions give no indication of interest. However, when someone clicks on your ad, they show a clear interest in your offer and take action to find out more – so you’re paying for high-quality leads that are more likely to complete the purchase.

When appointing a PPC agency, it’s really important to understand the processes they have in place to ensure your campaigns are being continually optimised and not just set and forgotten. Ask the PPC agency for examples of how they use data to drive campaigns forward and what reporting they have in place to demonstrate progress. Find out which customers they work for and ask those customers about the service they receive and how successful their campaigns have been. Also check out their Google reviews. A high quality PPC agency should also be a Google Premier Partner, and ideally partners with other advertising platforms such as Microsoft, Facebook and Amazon. The PPC specialists should also be Google Ads qualified.

We offer the full range of PPC services including Google Ads, Microsoft Ads, Facebook, YouTube, LinkedIn, Pinterest, Twitter, eCommerce PPC, landing page design, remarketing and anything else you can think of!

PPC performance is determined by many factors, starting with audience understanding, knowledge of your advertising networks, creative resources and campaign management. With Google Ads, campaign performance is mainly determined by your keywords, bids and the quality of your ads and landing pages – all of which you can optimise to increase click-through rates. However, you also need to think about post-click performance and optimise for conversions – otherwise, you’re paying for clicks without generating the return on investment.

A PPC campaign has a specific goal, such as selling 100 units of a certain product every day or increasing conversions on a landing page by 5%. Within campaigns, you can run multiple ads with different messages, targeting different audiences and addressing their unique needs. You can group similar ads into ad groups based on themes like product ranges, target audiences or conversion value.

The simplest way to increase PPC conversions is to target keywords with higher purchase intent. Unfortunately, these tend to be the most expensive keywords while many social PPC platforms don’t support keyword targeting.