PPC Services

We help you get more leads

We help you get more leads

We are an industry-leading PPC agency with over 20 years’ experience. We deliver oustanding PPC services to companies across all industry sectors. We are a Google Premier Partner and all our PPC specialists are Google Ads professionals. Google recognises us as a PPC agency that offers excellent levels of PPC management. We have the skills to help you achieve the highest levels of visibility in paid search. This means more highly-qualified leads for your business.
 
We use sophisticated data science techniques to help our PPC customers succeed and have helped many well-known brands get the edge over their rivals.
We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
Chloe Bray - Marketing Manager
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
P&O Cruises
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
PODFather

Our PPC agency services

We offer a wide range of PPC services, spanning the entirety of your paid search requirements. Maybe you want to sell more products on Google Shopping? Target prospects with your content on LinkedIn? Or promote your videos on YouTube? Whatever your goal, we’ve got you covered.
 
Click on the PPC services to the right to find out more about each one.

 

Get advice from our PPC team

Amazon Advertising

As a certified Amazon advertising partner, we'll help you sell more products online.
View service

Microsoft Ads

Reach new audiences in areas your competitors haven’t yet bothered to explore.
View service

eCommerce PPC

Our eCommerce PPC specialists will help you sell more products across the major eCommerce platforms.
View service

Facebook Advertising

As a Facebook Marketing Partner, we'll help you maximise your Facebook spend.
View service

Google Ads

Full Google Ads management service to help you get found online and generate leads.
View service

Landing Page Design

Stylish landing pages that will convert website traffic into customers.
View service

LinkedIn Advertising

Professional LinkedIn Ads management to help you drive awareness and leads.
View service

Pinterest Advertising

Tell your story visually and sell more products through Pinterest.
View service

Remarketing

Reconnect with cutomers who have left your website or abandoned shopping baskets.
View service

TikTok Advertising

Our TikTok specialists will help you find your audience and sell more products.
View service

Twitter Advertising

Increase brand awareness and generate leads on Twitter to help your business grow.
View service

YouTube Advertising

Connect with your audience on the world's second largest search engine.
View service
Stagecoach PPC case study header image showing children dancing
PPC Case Study

How we took a single PPC metric and turned it into powerful business insights.

Vertical Leap certified PPC partners Google, Microsoft, Facebook and Amazon

Accredited partnerships

We are a Google Premier Partner. This means Google recognises us as a PPC agency that always delivers great PPC services. By maintaining the highest standards, we get access to our own Google Account Manager. Plus any new tools and beta products before other agencies.
 
We are accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms. Also for our high levels of competency in managing campaigns at scale for our customers.
PPC delivered at scale

PPC delivered at scale

Paid search and paid social remain one of the most important marketing tactics. But they are now so complex to manage that to succeed you need to operate at scale.
 
We are a PPC agency with a difference. We use data science and automation to manage thousands of repetitive time-consuming tasks. This allows our PPC specialists to focus on the strategic elements of your campaigns. Instead of carrying out repetitive tasks, they can focus purely on improving your campaigns. This means they can leverage opportunities before your competitors and achieve greater results.
Google search with international flags denoting international PPC advertising

Global PPC advertising

Vertical Leap serves ads in hundreds of countries, in most major languages. We have served ads as far away as Antarctica in the south and Svalbard in the north. Even in Tristan da Cunha, the most remote inhabited island on earth.
 
We are a truly global PPC agency. We have a deep understanding of the nuances involved in international PPC advertising. We have all the necessary tools to manage successful multilingual PPC campaigns worldwide.

Frequently asked questions

The cost of a PPC agency depends on whether you pay a fixed fee or a percentage of your advertising spend. We are a ‘fixed fee’ agency which means the management fee you pay every month is the same. The ‘percentage of spend’ model means the PPC management cost increases with your ad spend. On top of your PPC agency management fee, you also have your advertising spend. This will vary depending on your budget and how competitive your keywords are. We always quote on a case by case basis so email info@vertical-leap.uk if you’d like to get a price for your campaigns.

PPC is a digital advertising model where you pay to bring targeted traffic to your website. Instead of placing your ads where anyone can see them, you target audiences who show an interest in your offer. Most PPC networks run on an auction system where you bid on keywords or placements. You’re charged when a user clicks through to your website.

PPC stands for “pay-per-click”. This refers to an advertising model where you pay for ad clicks instead of impressions. People don’t choose which ads they see and impressions give no sign of interest. When someone clicks on your ad, they show a clear interest in your offer and take action to find out more. So you’re paying for high-quality leads that are more likely to buy.

When appointing a PPC agency, it’s important to understand their processes. You need to ensure your campaigns are being optimised and not set and forgotten. Ask the PPC agency for examples of how they use data to drive campaigns forward. Also what reporting they have in place to show progress. Find out which customers they work for. Ask their customers about the service they receive and how successful their campaigns have been. Also check out their Google reviews. A high quality PPC agency should also be a Google Premier Partner. Plus a partner with other advertising platforms such as Microsoft, Facebook and Amazon. The PPC specialists should also be Google Ads qualified.

We offer the full range of PPC services including Google Ads, Microsoft Ads, Facebook, YouTube, LinkedIn, Pinterest, Twitter, eCommerce PPC, landing page design, remarketing and anything else you can think of!

Successful PPC depends on many factors. You must understand your audience, the advertising networks and how to manage a campaign. Campaign performance depends on keywords, bids, your ads and landing pages. You can optimise all these to increase click-through rates. But, you also need to think about post-click performance and optimise for conversions. Otherwise, you’re paying for clicks without generating the return on investment.

A PPC campaign has a specific goal, such as selling 100 units of a certain product every day. Or increasing conversions on a landing page by 5%. You can run many ads with different messages, targeting different audiences and addressing their unique needs. You can group similar ads into ad groups based on themes like product ranges, target audiences or conversion value.

The simplest way to increase PPC conversions is to target keywords with high buying intent. Unfortunately, these tend to be the most expensive keywords. Also many social PPC platforms don’t support keyword targeting. If you need help increasing PPC conversions, chat to our team on 02392 830281.