PPC

Evidence-driven PPC campaigns that get results

Vertical Leap is not your everyday PPC agency. We analyse more and dig deeper into your pay per click accounts by using data science and intelligent automation to yield the best possible return from your paid search investment.

Using sophisticated data visualisation techniques, we unearth the hidden opportunities buried deep within the campaigns that give you the edge over your competitors.

PPC delivered at scale

PPC delivered at scale

Paid search and paid social remain one of the most important marketing tactics for today’s businesses. But they are now so complex and offer so many different targeting options that to succeed you need to operate at scale.

We use data science, automation, scripts and algorithmic analysis to manage thousands of repetitive time-consuming tasks, allowing our PPC specialists and data scientists to focus on the more strategic elements of your campaigns. So instead of performing menial tasks, they spend their time using innovative data visualisation techniques to identify needle-in-a-haystack opportunities that achieve even greater gains.

We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
Chloe Bray - Marketing Manager
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
P&O Cruises
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
PODFather
Accredited partnerships

Accredited partnerships

We are a Google Premier Partner which means Google recognises us as a PPC management agency that consistently delivers great results for our customers. We must maintain the very highest of standards and, in return, we get access to Google Account Managers, and any new tools and beta products before other agencies.

We are also accredited partners with Amazon, Facebook and Microsoft Ads. This means we are recognised as having a deep understanding of these platforms and for our high levels of competency in managing campaigns at scale for our customers.

Our PPC services

We offer a wide range of PPC services, spanning the entirety of your paid search requirements. Whether you want to sell more products on Google Shopping, target prospects with your content on LinkedIn or promote your videos on YouTube, we’ve got you covered.

Click on the services to the right to find out more about each one.

Get in touch

Amazon Advertising

Advertise your products on the world's biggest marketplace and reach new audiences.
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Microsoft Ads

Reach that untapped audience and gain traction in areas your competitors haven’t yet bothered to explore.
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eCommerce PPC

Optimise your shopping feeds and maximise your return from Google Shopping.
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Facebook Advertising

Build brand awareness, promote content or generate enquiries with a Facebook PPC campaign.
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Google Ads

Increase your visibility in Google search results and on a variety of other media sites across the internet.
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Landing Page Design

Custom-designed landing pages that maximise the conversions from your PPC campaigns.
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LinkedIn Advertising

Reach specific and targeted professionals through LinkedIn PPC campaigns.
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Pinterest Advertising

Build your brand through visual storytelling and sell products directly through Pinterest.
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Remarketing

Attract and retain more customers through sophisticated remarketing.
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Twitter Advertising

Increase brand awareness, target keyword conversations and generate leads on Twitter.
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YouTube Advertising

Connect with and influence your audience on the world's second largest search engine.
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Stagecoach performing arts for children
PPC Case Study

How we took a single PPC metric and turned it into powerful business insights.

Frequently asked questions

PPC is a digital advertising model that allows you to pay for targeted traffic that demonstrates an interest in your products or services. Unlike traditional advertising, where you pay for your ad to be shown, the PPC model means you only pay for traffic that clicks on your ad, having seen the message and deciding they want to find out more.

PPC stands for “pay-per-click” in reference to the model where you pay for each click that directs a visitor to your website. Most PPC platforms operate around an auction system where you bid on keywords or placements and the amount you pay for each click depends on your bid and the performance of your campaigns.

A lot of factors determine the performance of your PPC campaigns and there are six key categories you need to manage:

  1. Ads: Choosing the best ad format, creating compelling ad copy and testing/optimising to maximise CTRs.
  2. Landing pages: Once you’ve paid for a click, it’s your landing pages that need to convert visitors into leads and generate a return on your investment.
  3. Campaign settings: Everything from keywords, budgets and bids to campaign goals, ad schedules and more.
  4. Targeting options: Settings that control who sees your ads to generate traffic from users with a strong interest in your offer.
  5. Quality score: An estimate of the quality of your ads, keywords and landing pages – with higher scores allowing you to pay less for clicks.
  6. Bids: Optimising bids to maximise visibility, prioritise campaigns and get your ads seen by the most profitable audience as often as possible.

It’s important to optimise all of these areas on an ongoing basis to maximise the performance of your PPC campaigns and get the best return on ad spend (ROAS).

A PPC campaign is a defined advertising strategy with a clearly defined goal and target audience. For example, you might create a campaign to launch a new product or recapture interest from previous visitors to your website. In Google Ads, campaigns also play a structural role, being able to contain multiple ad groups and ads while certain settings can only be applied at the campaign level – eg: campaign goals, networks, locations, etc.

Like campaign performance, there are many factors that affect conversion rates. Relevancy between ads and landing pages is crucial to ensure the conversion actions match user intent while the design and performance of your pages and website also play a crucial role – everything from loading times and page copy to CTA placement and UX design.