The cost of a PPC agency depends on whether you pay a fixed fee or a percentage of your advertising spend. We are a ‘fixed fee’ agency which means the management fee you pay every month is the same. The ‘percentage of spend’ model means the PPC management cost increases with your ad spend. On top of your PPC agency management fee, you also have your advertising spend. This will vary depending on your budget and how competitive your keywords are. We always quote on a case by case basis so email info@vertical-leap.uk if you’d like to get a price for your campaigns.
PPC is a digital advertising model where you pay to bring targeted traffic to your website. Instead of placing your ads where anyone can see them, you target audiences who show an interest in your offer. Most PPC networks run on an auction system where you bid on keywords or placements. You’re charged when a user clicks through to your website.
PPC stands for “pay-per-click”. This refers to an advertising model where you pay for ad clicks instead of impressions. People don’t choose which ads they see and impressions give no sign of interest. When someone clicks on your ad, they show a clear interest in your offer and take action to find out more. So you’re paying for high-quality leads that are more likely to buy.
We offer the full range of PPC services including Google Ads, Microsoft Ads, Facebook, YouTube, LinkedIn, Pinterest, Twitter, eCommerce PPC, landing page design, remarketing and anything else you can think of!
Successful PPC depends on many factors. You must understand your audience, the advertising networks and how to manage a campaign. Campaign performance depends on keywords, bids, your ads and landing pages. You can optimise all these to increase click-through rates. But, you also need to think about post-click performance and optimise for conversions. Otherwise, you’re paying for clicks without generating the return on investment.
A PPC campaign has a specific goal, such as selling 100 units of a certain product every day. Or increasing conversions on a landing page by 5%. You can run many ads with different messages, targeting different audiences and addressing their unique needs. You can group similar ads into ad groups based on themes like product ranges, target audiences or conversion value.
The simplest way to increase PPC conversions is to target keywords with high buying intent. Unfortunately, these tend to be the most expensive keywords. Also many social PPC platforms don’t support keyword targeting. If you need help increasing PPC conversions, chat to our team on 02392 830281.
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