PPC
Enhanced ROI achieved by data science and machine learning
Vertical Leap is not your everyday PPC agency. We analyse more and dig deeper into your PPC accounts by using data science and machine learning to get you the best possible return from your paid search investment.
Using sophisticated data visualisation techniques, we unearth the hidden opportunities buried deep within your campaigns that deliver on your objectives.
What we can do
Amazon advertising
Advertise your products on Amazon and reach new audiences.
Bing PPC
As a PPC agency, we don't focus only on AdWords. Bing is an important channel for reaching customers.
eCommerce PPC
Optimise shopping feeds and maximise your return from Google Shopping.
Facebook advertising
Build brand awareness, promote content or generate enquiries with a Facebook PPC campaign.
Google Ads
As a Google Premier Partner, we offer a level of Google Ads tools and expertise not available normally.
Landing pages
Custom-designed landing pages that maximise the conversions from your PPC campaigns.
LinkedIn advertising
Reach specific and targeted professionals through LinkedIn PPC campaigns.
Remarketing
Attract and retain more customers through sophisticated Remarketing
Twitter advertising
Boost content and promote your brand on Twitter to a targeted audience.
What they say
We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
PPC delivered at scale, for the greatest return.
Paid search and paid social remain one the most important marketing tactics for today’s businesses. But they are now so complex and offer so many different targeting options that to succeed you need to operate at scale.
We use data science, automation, scripts and algorithmic analysis to manage thousands of repetitive time-consuming tasks, allowing our PPC specialists and data scientists to focus on the more strategic elements of your campaigns. So instead of performing menial tasks, they spend their time using innovative data visualisation techniques to identify needle-in-a-haystack opportunities that achieve even greater gains.
Stagecoach
Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network. View case study
Titan Storage
Titan Storage is a self-storage company that wanted to increase brand awareness among house movers. We suggested a focused Gmail advertising campaign to target specific audiences. View case study
Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns to maximise return. View case study
London Irish
London Irish Rugby Football Club approached us to help sell the remaining tickets for the St Patrick’s Day event. The challenge was to target people who might be interested in picking up last-minute rugby match tickets. View case study
Proud to be a Google Premier Partner
We are a Google Premier Partner. This means that Google recognises us as an agency that consistently delivers great results for our customers. As a Premier Partner, we must maintain the very highest of standards. In return, we get access to Google; and we get to use all the new tools well before anyone else.
Vertical Leap made a quick inroad on our search marketing and reduced our CPA as promised
Related posts
If you’re still interested in our services these posts might suit you.
Smarter AdWords bidding with automatic bid adjustments
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
Google’s data-driven attribution model: What you need to know
Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.
Using predictive analytics to increase sales – without increasing your PPC budget
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy.