Design & Build Services

Data-driven design and build services that get results

Data-driven design and build services that get results

Design is about more than how things look. It is also about how they are used. A great website or digital product needs to impress aesthetically and provide a positive user-friendly experience that is intuitive and fully satisfies the visitor.

We are a data-driven design and build agency offering beautiful, high-performance websites and digital products that get brilliant results. Our intelligent automation technology, Apollo Insights, is infused with artificial intelligence, giving our design and build team a level of analysis not humanly possible. We learn what’s currently working on your existing site and identify new opportunities, ensuring we make decisions based on evidence rather than guesswork.

Design & Build Services
Creative Portfolio

Our latest web design and build projects

I have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
Vertical leap are a great company - very easy to deal with and provide good customer support by making the complex task of building a web-site pain free. They do understand that not everybody (like me) understands IT and have a good way of guiding the customer through this process. Now up and running we have seen a large increase in traffic to our site with increase bookings compared to this period last year. so far so good. Great post launch support too and are always on-hand if I have a question. If you are thinking of building a new site I would recommend talking to Vertical leap
Flying Fish
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
London Irish
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
P&O Cruises

Our design & build services

We offer an extensive range of design and build services, ranging from websites and landing pages to apps and chatbots. So whether you need a high-performing, beautiful website or want to impress your audience with a fancy chatbot, you’ve come to the right place.

Click on the design and build services to the right to find out more about each one.

Chat to our design and build team today

Web Development

Efficient web development that is fast, efficient and effective, by developers who speak your language.
View service

Web Design

Beautiful website design that will wow your customers and provide the optimal user experience.
View service

Digital Design

The best digital design creates an engaging experience in a virtual space with endless possibilities.
View service

Print Design

Your printed collateral should be an organic extension of your brand’s overall customer experience.
View service

WordPress Development

Wordpress is the most popular CMS on the planet - we can customise it to make it work for your business.
View service


Increase your customer communication efficiency with an AI-powered chatbot.
View service
Better visibility means better performance

Better visibility means better performance

User behaviour and preferences evolve; so should your website. We use Apollo Insights, to continually monitor the performance of your website. We track the entire user journey to identify things like:

  • Which pages are getting found in search results
  • Which areas of the website lose the most visitors
  • Which conversion paths are the most effective
  • Which pages have the highest bounce rate or engagement

This insight allows us to continually tweak the design to ensure that your website’s performance is continually improving.


User experience drives good design

Our design and build teams understand user requirements, organising options in a logical way and planning user journeys. Before we even think about how your digital product will look, we examine:

  • How it needs to work
  • Who are you targeting – user profiles, what you want them to do onsite
  • What are you trying to achieve (selling products, educating your audience, shop window)
  • How it will scale to size
  • How it will work across devices
  • How it will be shared
  • How it will suit the different media used by your customers
  • How will it be found

Gone are the days of designing different websites for different screen sizes. When our  design and build team builds your website they will do it once and it will work across desktop PCs, tablets and mobiles. We’ll build an SEO friendly, responsive website that will work across all devices.

Frequently asked questions

We don’t offer a set price on our design and build services as every project is different and it largely depends on the scale of the project. If you’d like a bespoke price for your design and build project, contact us on 02392 830281 or

Graphic design is the broad discipline of creating visual content with the purpose of delivering a specific message or experience. For example, web design is a subcategory of graphic design that also includes several other subcategories, such as icon design, typography and layout design.

UX stands for “user experience” and describes the quality of the experience provided to the end user on websites, software and other digital platforms. UX design is the principle of crafting these experiences to achieve specific goals, such as maximising website conversion rates or making social media platforms as engaging as possible.

Evidence-led design uses data to inform key design choices, based on real user actions instead of assumptions. Here at Vertical Leap, we use big data to take the guesswork out of design with our intelligent automation platform, Apollo Insights. We analyse the behaviour of users on your website/product and compare it against session data from other platforms, allowing us to identify the design opportunities that make the strongest positive impact.

Our design services cover everything modern brands need to deliver their message through meaningful experiences:

  • Web design
  • Landing page design
  • UX design
  • Conversational UI
  • Social media ads
  • Brand design

However, design is so deeply embedded into modern marketing that the services listed above don’t tell the full story. There are UX ranking factors in SEO, design improvements in conversion rate optimisation (CRO), the graphics of social media content and a key role for design in almost every marketing action.