Design is about more than how things look. It is also about how they are used. A great website or digital product needs to impress aesthetically and provide a positive user-friendly experience that is intuitive and fully satisfies the visitor.
Our intelligent automation technology, Apollo Insights, gives us, and you, a springboard to successfully launch any digital product. Infused with artificial intelligence, it gives our design and development team a level of analysis not humanly possible. We learn what’s currently working on your existing site and identify new opportunities. This ensures we’re making decisions based on data and evidence rather than simple guesswork.
User behaviour and preferences evolve; so should your website. We use Apollo Insights, to continually monitor the performance of your website. We track the entire user journey to identify things like:
This insight allows us to continually tweak the design to ensure that your website’s performance is continually improving.
Our design and development teams understand user requirements, organising options in a logical way and planning user journeys. Before we even think about how your digital product will look, we examine:
Gone are the days of designing different websites for different screen sizes. When our design team builds your website they will do it once and it will work across desktop PCs, tablets and mobiles. We’ll build an SEO friendly, responsive website that will work across all devices.
We offer an extensive range of design and build services, ranging from websites and landing pages to chatbots and print. So whether you need a high-performing, beautiful website or want to impress your audience with a striking brochure, you’ve come to the right place.
Click on the services to the right to find out more about each one.
Graphic design is the broad discipline of creating visual content with the purpose of delivering a specific message or experience. For example, web design is a subcategory of graphic design that also includes several other subcategories, such as icon design, typography and layout design.
UX stands for “user experience” and describes the quality of the experience provided to the end user on websites, software and other digital platforms. UX design is the principle of crafting these experiences to achieve specific goals, such as maximising website conversion rates or making social media platforms as engaging as possible.
Evidence-led design uses data to inform key design choices, based on real user actions instead of assumptions. Here at Vertical Leap, we use big data to take the guesswork out of design with our intelligent automation platform, Apollo Insights. We analyse the behaviour of users on your website/product and compare it against session data from other platforms, allowing us to identify the design opportunities that make the strongest positive impact.
Our design services cover everything modern brands need to deliver their message through meaningful experiences:
However, design is so deeply embedded into modern marketing that the services listed above don’t tell the full story. There are UX ranking factors in SEO, design improvements in conversion rate optimisation (CRO), the graphics of social media content and a key role for design in almost every marketing action.
