PPC London

SEO team

Why Vertical Leap London?

Vertical Leap is the leading PPC agency in London. We use huge data lakes, intelligent scripts and in-house technology to discover paid search opportunities for our customers that drive significant revenue and business growth.

Since launching in 2001, at our head offices in Portsmouth, we’ve provided innovative PPC services for companies across the country. However, following demand for our services in London, in 2015 we opened offices in the capital to better serve our customers in the city.

As a London PPC agency, we’ve refined our processes to meet the unique needs of companies in this dynamic city and our search marketing experts have the technical and local knowledge required to thrive in one of the world’s business capitals.

London Irish stadium header for London PPC agency case study

PPC London case study

London Irish Rugby Football Club approached us to help sell the remaining tickets for the St Patrick’s Day event.

Working closely with their marketing team, we ran a PPC advertising campaign using Facebook Ads, Google Ads, Bing Ads and Yahoo, as well as remarketing campaigns to attract returning visitors, which achieved 26.5m ad views, 44,000 clicks and 740 Facebook Page likes.

Our London PPC agency services

We offer a full range of PPC services spanning the entire user journey. So whether you want to raise awareness through display advertising, engage more prospects through paid social media marketing or increase sales on Google Shopping, we have all the skills and knowledge to make it happen.

Click on the PPC services to the right to find out more about each one.

Contact our London PPC agency

Amazon Advertising

We're a certified Amazon advertising partner, highly skilled at delivering successful Amazon campaigns.
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eCommerce PPC

Our eCommerce PPC specialists are certified Google, Microsoft, Facebook and Amazon partners.
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Facebook Advertising

Certified Facebook advertising specialists to help you maximise your Facebook spend.
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Google Ads

Full Google Ads management service including Search, Shopping, Display, App & Video campaigns.
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Landing Page Design

Custom-designed landing pages that maximise the conversions from your PPC campaigns.
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LinkedIn Advertising

Certified LinkedIn Ads management to help you drive awareness and leads.
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Microsoft Ads

Reach that untapped audience and gain traction in areas your competitors haven’t yet bothered to explore.
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Pinterest Advertising

Build your brand through visual storytelling and sell products directly through Pinterest.
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PPC Training

Professional PPC training from industry-leading paid search specialists.
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Remarketing

Attract and retain more customers through sophisticated remarketing.
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Twitter Advertising

Increase brand awareness, target keyword conversations and generate leads on Twitter.
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YouTube Advertising

Connect with and influence your audience on the world's second largest search engine.
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Get in touch today!

If  you’d like to chat to us about how to improve your PPC advertising campaigns, contact our London PPC agency on 0207 788 7138 or email info@vertical-leap.uk.

Benefits of appointing a London PPC agency

Benefits of appointing a London PPC agency

We opened our London offices because we understand the importance of working with an agency in your local area – especially one as unique and diverse as our capital. By working with a PPC company in London, you get a team of advertising experts who also understand the local business landscape and what it takes to succeed here. As a  leading London PPC agency, we offer:

  1. Easier consultation for in-person meetings at our offices or agreed locations.
  2. Local knowledge of London’s dynamic business climate and its diverse markets.
  3. Improved local pay per click at both borough and city levels for all of your business locations.
  4. Greater transparency from an agency you can visit in-person.
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
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How we can help with your PPC

London squeezes enough diversity into its 32 boroughs to fill a small country, which means you have to take a laser-focused approach to paid advertising. This is a city where neighbouring postcodes can be worlds apart so you have to pinpoint your target audiences to get your message seen by the right people. We know how complex the business environment is here because we’ve got the data to prove it. But we’ve also got the technology to use these insights to place your ads in the most profitable places, at the most profitable times.

Whether you’re a London company looking to maximise growth in the capital or simply based in the city and operating across the country, our London PPC agency will help you increase revenue across every business location through paid advertising.

If your company operates exclusively in the capital or specific parts of the city, we can run localised PPC campaigns alongside your local SEO strategy to maximise your online presence when people in your area are looking to buy.

If your business is based in London and operates across the country, we target customers in every location to maximise sales while increasing brand awareness nationally, alongside your organic search campaigns.

Stagecoach PPC case study header image showing children dancing
London PPC case study

How we took a PPC metric and turned it into powerful business insights

Data-driven PPC management

Data-driven PPC management

At Vertical Leap, we power PPC campaigns with the help of our intelligent automation platform, Apollo Insights, which compiles data from hundreds of different sources. We can also pull in data from third-party sources, including consumer trends from the Office for National Statistics (ONS), business insights from Gov.uk and weather reports from the Met Office – anything that has an impact on consumer behaviour and the performance of your business.

Using predictive analytics to forecast demand and optimise bids

We use this data to build predictive models, attributing purchase habits to external factors, such as economic developments, to understand how your target audiences respond to events such as Brexit, interest rates and inflation. Once we’ve compiled enough data and carried out extensive keyword research, we can predict future outcomes and optimise your campaigns to take full advantage of increased spending habits. We can even attribute consumer patterns to weather reports, sporting events, elections and royal weddings.

Using predictive analytics, we can forecast increased demand for your products or services and increase your bids to ensure your ads are seen at the most profitable times of the year, down to the most profitable times of the day. We’ve developed our own automated bidding system that automatically optimises your bids, based on the forecasts of our predictive analytics models so that your campaigns can react to market shifts in real-time.

With Vertical Leap, your paid advertising strategy is powered by innovative technology from the leading PPC agency in London.

London PPC - our proven delivery process

Our PPC services are powered by industry-leading technology but, when it comes down to it, advertising is about people. So, the first thing we do is get to know your business and what you need from a PPC strategy with a cuppa and a casual chat at our office or a phone call, if it’s more convenient.

Next, we analyse your target audiences to learn about the people you want to do business with and how they interact with your brand throughout the customer journey. We use this analysis to create buyer personas and define your target audiences with precision so we can ensure the right people are seeing your ads. We also run in-depth keyword analysis to understand what they’re using at each stage of the consumer journey and map out conversion goals as they progress along the funnel.

With our initial analysis complete, we launch pay per click campaigns across the channels most suitable for achieving your goals. Vertical Leap is the leading Google Ads agency in London but we also run campaigns in Microsoft Advertising, Facebook Ads, Amazon Ads and any other platform that will generate business for your company.

Once your campaigns are up and running, our intelligent automation platform, Apollo Insights, tracks performance and compiles data from external sources to identify new keyword opportunities and search results trends as they emerge. This analysis allows us to optimise for new opportunities and take full advantage, instead of simply reacting to trends that have already peaked.

We make full use of the targeting options available on each advertising platform to pinpoint your target audiences. We also analyse pay per click campaign performance to identify the most profitable locations for your business and purchase habits to learn when demand is highest for your products/services. We use these insights to optimise bids so your ads are seen in the most profitable locations, at the most profitable times.

Our London PPC promise to you

Whether you’re a local business based in London or a large corporation with a worldwide audience, we can help increase your online presence and drive qualified traffic to your website. With the top PPC talent in London and the best search marketing technology in the industry, we’ll ensure your PPC ads connect with the people who matter most to your business.

Our PPC methodology

Vertical Leap provides comprehensive PPC management for London companies to optimise all five key areas of campaign performance:

  1. Relevance: Creating ads, landing pages and campaigns that match user intent.
  2. Incentive: Compelling users to click on your ads and take action on your website.
  3. Conversions: Maximising conversion rates at each stage of the funnel.
  4. Return on investment: Maximising the profitability of your PC campaigns.
  5. Attribution: Showing where ad spend generates value.

We apply our Test, Learn and Automate process to achieve the best performance from campaigns and maximise return on investment through data-driven automation.

  • Test campaigns, ads and assets to maximise goal competitions at each stage of the funnel.
  • Learn from experiments and apply these insights to future campaigns, allowing us to achieve top performance faster.
  • Automate campaign settings, such as bid adjustments and ad scheduling to optimise performance in real-time.
Is PPC advertising expensive?

Is PPC advertising expensive?

Smaller businesses may spend hundreds or thousands a month on paid advertising while large corporations can spend millions every year to dominate the search results for the most competitive keywords.

The thing with pay per click is, it’s not how much you spend on ads that really matters; it’s how much you make in return. Our data-driven PPC management ensures your paid advertising strategy is always profitable and, as the leading pay-per-click agency in London, we optimise campaigns to maximise revenue and return on investment.

We use our own automated bidding systems to get the most out of your budget. Our algorithms automatically optimise your bids to show your ads at the most profitable times, based on sales volumes, campaign data and external data from sources as diverse as the ONS and the Met Office. We use this data to map trends influencing campaign performance, such as economic developments that impact spending habits or weather patterns that influence purchase volumes for specific products/services.

Vertical Leap prides itself on being the top provider of PPC management in London, using our exclusive technology to give you the advantage over your competitors.

Other digital marketing services

Vertical Leap is the top paid search agency in London but we also provide comprehensive marketing services for every digital channel to support your wider digital strategy:

Content marketing
Strategic content marketing to enhance your brand story – we can take care of planning, creation, publishing and promotion.

Search engine optimisation (SEO)
Using intelligent automation and specialist SEO expertise, we can achieve more scale than is humanly possible.

Conversion rate optimisation (CRO)
Data-driven analysis to improve the performance and conversion rates of your website or other digital products.

Data analysis
Comprehensive analysis to pinpoint transformative business and digital marketing insights, powered by our own intelligent automation technology and expert team of data scientists.

Web design and build
Beautiful websites built with optimum levels of user experience to satisfy the changing behaviours of your visitors.

Digital strategy
Our digital marketing strategy service provides a transparent roadmap for growth to help you reach your business objectives.

 

Our clients

Fatface
Help for Heroes
Hillier
Keytek
KFC
Mitchells & butlers
Ontrack
P&O
PODFather
Sarah Raven
Stagecoach
Waste Group