SEO London

SEO team

Why choose Vertical Leap?

If you’re looking for a London SEO agency, Vertical Leap is home to some of the country’s top search marketing talent with offices in the heart of the capital. We know how important it is to have an agency in your local area, especially in a city as unique and dynamic as London.

Vertical Leap launched in 2001, out of our head offices in Portsmouth, and we’ve been providing results-driven SEO services across the country for more than 20 years. With demand for our services increasing in the capital, we opened our London offices in 2015 to better serve our customers in the city – and those further north, who often travel to London or have offices there themselves.

After six years of providing SEO services in London, our team of London SEO experts have the technical and local knowledge it takes to build successful ventures in one of the world’s most exciting but demanding business cities.

KFC restaurant

London SEO case study

KFC is the world’s second-largest restaurant chain with 24,000 restaurants in over 145 countries and territories around the globe!

Despite enjoying phenomenal success worldwide, they have always seen the value in a well-executed search engine optimisation strategy. We have been helping them with their restaurant marketing campaigns to create a solid and future-proofed SEO foundation, as well as improving their SEO at a local level – something that is key for chain restaurants.

Our London SEO agency services

We offer a full range of SEO services from local SEO, podcast SEO and international SEO, through to app store optimisation, technical audits and penalty recovery. With the best minds in the industry, we are well placed to help you hit your SEO objectives and achieve maximum ROI from your investment.

To find out more about our highly-recommended SEO services, click on the links to the right.

Request a call from our London SEO team

Amazon SEO

Increase your visibility and maximise sales on the world’s biggest eCommerce platform.
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App Store Optimisation

Our app store optimisation services will help you get found in the major app stores.
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eCommerce SEO

Professional, high quality eCommerce SEO services to help you sell more online.
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Enterprise SEO

Enterprise SEO services for large businesses that want to scale their campaigns with efficiency.
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International SEO

Maximise your visibility across multiple countries and engage locally with relevant content.
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Local SEO

Local SEO services to help you increase online visibility at a local level and drive more footfall to your door.
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Mobile SEO

Effective mobile SEO services to ensure your website is highly visible in the mobile-first era
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Penalty Recovery

Organic penalty diagnosis, fixes and maintenance to help your website get back on track.
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Podcast SEO

Ensure your podcast ranks well in the search engines and build a loyal audience of regular listeners.
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SEO Audits

Our SEO audit services will identify issues before they damage your search ranking.
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SEO Training

Professional SEO training courses from industry-leading organic search marketing specialists.
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Technical SEO

Fix hidden issues that might be preventing your site from getting maximum visibility in the search results.
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Voice Search

Identify new long tail keywords and ensure your content is optimised for spoken user queries.
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Website Migration

Migrate your website with minimal disruption to search ranking, functionality and revenue.
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Get in touch today!

If  you’d like to chat to us about how to improve your search engine optimisation, contact our London SEO agency on 0207 788 7138 or email

Benefits of appointing a London SEO agency

Benefits of appointing a London SEO agency

London is like a country squeezed into city borders with enough diversity and financial clout to fill a nation. You need to work with an SEO agency in London that understands the city’s business and cultural landscape, but there are other reasons too:

  1. Easy consultation for face-to-face meetings with your own London SEO agency.
  2. Local knowledge of London’s dynamic business climate and its diverse markets.
  3. Improved local SEO at both borough and city levels for all of your business locations.
  4. Greater transparency and communication from an agency you can visit and meet with face-to-face.
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Air Force Benevolent Fund

How we can help with your SEO

London’s business landscape is unlike any other in the country – and, arguably, the world – with more than 300 languages spoken every day across the city’s 32 boroughs. Vertical Leap has helped hundreds of businesses in the capital maximise growth by increasing SEO visibility and gaining a better understanding of their target audiences, using our data-driven technology. So, if you’re a London business that wants to be on the first page of Google, you’re in the right place.

Whether you’re a London company looking to maximise business in the city or a London-based company operating nationwide, we have the team and technology ready to drive growth by turning traffic into revenue.

If your business operates exclusively in London or specific parts of the city, we focus on building your local London SEO presence to increase foot traffic and online engagement from potential customers in the locations you operate.

Our local SEO services for London companies are supported with localised content and local PPC campaigns to maximise reach across your business locations, bring customers to your doorstep and fully exploit the strong purchase intent of local searches in one of the world’s business, retail and tourism capitals.

If your business is based in London but operates across the country, we apply the same local SEO strategy to every business location you have to increase visibility, drive customer visits and build brand awareness among audiences nationwide.

Restaurant interior
London SEO case study

79% increase in table bookings from ‘near-me’ searches

Our SEO technology

Our SEO technology

As SEO becomes increasingly competitive, extensive data analysis is the only way to find a competitive advantage over your rivals. Finding and seizing new opportunities before thousands of other businesses are optimising for the same keywords and signals is crucial for climbing up the search engine results pages.

To solve this problem, we built our own intelligent automation platform, called Apollo Insights, which analyses thousands of data points from your website and third-party sources to identify new search opportunities before everyone else is competing against you. For example, Apollo might discover emerging long-tail keywords that are gaining search volume, allowing us to optimise for them before mainstream keyword tools suggest them to your rivals.

This technology powers our London SEO services to find opportunities for companies in one of the most competitive business environments in the world.

London SEO - our proven delivery process

Vertical Leap delivers highly-recommended SEO services in London using industry-leading search marketing technology, powered by AI and machine learning. Before we fire up the algorithms, we start by getting to know your business and what your goals are so we can determine what you need from an SEO strategy.

Next, we move to the analysis stage, kicking off with a website audit to assess the health of your site and identify any technical problems that need resolving, such as slow loading times or broken links. Then, we analyse your existing SEO campaign and any strategies you already have in place to see where performance is on track, where you need to improve and identify opportunities you’re not yet exploiting.

This in-depth analysis takes most agencies weeks to complete but our intelligent automation system, Apollo Insights, produces the same reports in hours – and continues to do so automatically, constantly finding new opportunities for your business. It compiles data from your website and hundreds of other data sources to identify new keyword opportunities, search trends and gaps in your content marketing strategy so that your SEO presence is always growing.

By automating analysis, our team spends less time compiling reports and more time putting insights into action. This allows us to deliver more value in a shorter space of time than most agencies while providing some of the most affordable SEO services in London.

While technology drives our SEO services, communication and transparency are at the heart of our relationship with customers. A key benefit of hiring a London SEO agency is having a team of specialists in your local area for face-to-face meetings and consultations, especially at the beginning of your partnership. That being said, we know how important your time is (and how long it takes to get anywhere in this city!) so we don’t hold in-person meetings for the sake of it. We also produce monthly reports so you can see everything that’s happening with your SEO strategy and the impact it’s having on business objectives.

This way, you have all the information you need at hand while knowing you’ve also got the top SEO experts in London on call when you need them.

Our London SEO promise to you

Whether you’re a local business based in London or a large corporation with a worldwide audience, we can achieve fantastic search engine results and drive qualified leads to your business. With the top SEO experts in London and the best SEO technology in the industry, we ensure the people who matter find your business when they search online.

Professional SEO services London - our SEO methodology

Vertical Leap puts industry-leading technology in the hands of the top London SEO specialists to optimise the five building blocks of search performance:

  1. Relevance: Content that matches the interests of your target audiences.
  2. Authority: Being talked about in multiple places increases trust and authority.
  3. Site health: Search engines favour well-kept, working, and fresh websites.
  4. Competition: Finding opportunities to beat your competitors in the SERPs.
  5. Usability: Delivering an on-site experience worthy of ranking in the top positions.

Next, we use our Fix, Boost, Fill process to address issues holding back your search rankings, improve the performance of everything else and fill any gaps in your search marketing strategy.

  • Fix what’s broken – technical SEO to make the site more accessible for search engines.
  • Boost what you have – improve how well existing content and keywords perform.
  • Fill the gaps – create a strategy to find areas for which the website has no visibility.
Why SEO still matters

Why SEO still matters

Every couple of years, someone in the industry claims SEO is dead or that keywords are dead, yet search is still the top channel for generating traffic, more than 20 years since we launched Vertical Leap. In fairness, it’s getting harder to rank in the top positions with competition always increasing, which is why it’s so important to have a results-driven SEO strategy that identifies new opportunities early on.

Google tells us that roughly 15% of daily queries have never been searched before, meaning new opportunities are always emerging. The challenge is finding them before everyone else is competing for the same opportunities, making it difficult to get an edge on those already ranking above you.

Our technology finds these opportunities before mainstream SEO tools so you can claim the top positions ahead of your rivals.

Seizing new opportunities is important but you also have to maintain your position and protect your SEO ranking to stop competitors overtaking you – especially for the most competitive keywords. SEO never stops and, by automating most of the reporting and analysis processes, we can provide the top SEO services in London at a lower price than many other agencies.

The pandemic revealed that the ongoing value of SEO is better than any other channels, as companies pulled spend on advertising. Most strategies stop producing value when investment is paused but your SEO campaign will continue to capture opportunities for your business and the same data we use to optimise your search campaigns reveals business insights that can help you survive – or thrive – during the most difficult of times.

Get a free SEO health check

If you’re not doing regular SEO health checks on your website, it will be under-performing in several areas. Our SEO team can carry out a free health check to reveal powerful insights and actions to restore it to optimum health.

Other digital marketing services

Vertical Leap is the premier SEO agency in London but we also provide a range of digital marketing services, including:

Content marketing
Strategic content to enhance your marketing campaigns – not only to supercharge your search engine results but also to engage your audience on social media. We can take care of planning, creation, publishing and promotion.

Pay per click advertising (PPC)
We are a Premier Google Partner and all of our PPC specialists are Google-certified.

Conversion rate optimisation (CRO)
Data-driven analysis to improve the performance of your website or other digital products.

Data analysis
Comprehensive analysis to pinpoint transformative business and marketing insights, powered by our own intelligent automation technology and expert team of data scientists.

Web design and build
Beautiful websites built with optimum levels of user experience to satisfy the changing behaviours of your visitors.

Our clients

Help for Heroes
Mitchells & butlers
Sarah Raven
Waste Group