Understanding the strengths, weaknesses, opportunities and threats of your website and wider campaigns is the cornerstone of an effective digital marketing strategy.
Our SWOT analysis empowers you to make informed decisions by capitalising on strengths, addressing weaknesses, seizing opportunities, and mitigating threats. It’s a really effective way to take a top-level snapshot of where you should be focusing your resources and budget, plus it can reveal some low hanging fruit for quick gains.
First, we have a 15-minute chat to understand about your business, what challenges you’re facing with your website and/or campaigns, and your objectives – this helps us focus the SWOT analysis in areas that are going to be most useful to you; you may want us to focus purely on your SEO, or maybe it’s just your PPC campaigns that need attention, or it could be a SWOT on your website to improve conversion rate optimisation throughout the user journey.
Our team will then carry out the SWOT, as below:
This part of the SWOT focuses ‘internally’ on your website, SEO or PPC campaigns (as opposed to looking at external influential factors). We look at a range of areas such as content, domain authority, backlinks, user journey, trust signals, bounce rates, cost per click, return on ad spend, ad copy and visuals, CTAs etc.
Whilst many of the observations listed in weaknesses will also be opportunities (eg. issues that can be fixed to achieve quick wins), in this part of the SWOT, we also consider what external factors might present opportunities or threats to the success of your search marketing campaigns. For example, competitors in the search engine results pages (what they are doing better than you, which phases they are getting visibility for that you are not), industry trends, search engine algorithm updates etc.
Once the SWOT has been completed, we will provide you with a SWOT overview for easy digestion, and also a PDF with further details of key areas for you to incorporate into your digital marketing strategy, usually with some nice quick wins as a bonus! Obviously if you need help implementing any of the recommendations, our 65-strong team of specialists are on-hand to offer support – but if not, that’s fine, there is no commitment to work together.
If you’d like to request a free SWOT analysis, email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.