Strategy

An integrated approach to digital marketing

Strategic planning is the cornerstone of a successful marketing campaign. Detailed analysis of your online performance, customers and the competition is required to identify where the greatest opportunities lie and which digital channels can be used to maximise results.

The resulting digital strategy provides a transparent roadmap for growth and direction for the entire business.

Strategic account management

Our Strategic Account Managers work closely with customers to understand every aspect of their business and the audience we are trying to reach.

We start by meeting with all key stakeholders and discussing the challenges, opportunities and aspirations unique to each business.

Coupled with our digital marketing expertise, this detailed insight is used to develop a comprehensive digital marketing strategy that will help you reach your goals.

Joined-up approach

Multiple services are integrated seamlessly and overseen by an Account Manager for efficiency. This ‘joined-up’ approach ensures strategic deployment of our services and is crucial for maintaining momentum throughout your campaigns.

Working towards specific objectives and clearly defined KPIs, we continually review performance. If the strategy needs adjusting or your business goals change, we have the flexibility to adapt.

When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.

Royal Airforce Benevolent Fund

Guests are at the centre of what we do, so creating a website which is easily discoverable in Search Engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.

P&O Cruises

We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.

Help for Heroes

Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.

Mitchells & Butlers

We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.

PODFather

We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.

London Irish

Strategy

SEO and PPC case study

A global search marketing strategy for data recovery specialists Ontrack

View case study

Our clients

View case studies

Contact us

Whether you want to increase your visibility in search, improve ROI from your PPC or increase website conversions, we can help. Submit your details below and we'll be in touch.