Most recent blog articles

Some fantastic examples of eCommerce landing pages from the likes of Samsung, Rituals, GoPro, Harry’s and Axis. Also includes lots of best practice advice.

A look at the latest pros and cons of LinkedIn advertising, how it has improved in 2019 and what it could still do better to help marketers.

There are several reasons why you might be seeing (not set) in Google Analytics – here are some examples and what you should do about them.

Google’s E-A-T guidelines – a brief history, what you need to know and why it’s back on everyone’s agenda. Make sure your content hits the mark!

Thin content is not just about Google and SEO, so don’t restrict your focus to the algorithm impact (Panda) or manual penalties. Thin content is part of a much bigger picture!

In this article, we take an in-depth look at Google Trends and give you some advanced tips for getting stronger SEO insights.

Neural matching is Google’s way of connecting search terms with concepts so that it can provide more relevant search results. Here’s why it’s important and how you should optimise for it.

Here are 9 of the main reasons why your website might not be working on mobile, and some quick tips on how to get around these problems.

Data science is key to helping retail marketers get the edge through personalised pricing, data-driven attribution, intelligent up-sells and customer lifetime value modelling.

With proximity marketing now back in the headlines, we bring you up to speed with what it is, how it works and some of the fantastic benefits to marketers that can’t be ignored.

Data-driven attribution accounts for the importance of every touchpoint a prospect goes through before converting, and can significantly increase your marketing ROI. In this article, we explain how it works and how you can develop your own.

Key findings and insights from Episerver’s eCommerce industry report, revealing the state of online shopping and how marketers need to adapt to the latest trends.

In this short blog, we explain what data science is in the simplest of terms, plus list some practical examples of how it can help marketers supercharge their marketing efforts.

It is with a heavy heart that we share with you the news that on Sunday the 12th May, Vertical Leap’s Services Director, Steve Masters, passed away.

In this article, we talk about the various things we have set up at Vertical Leap to help with the mental wellbeing of our employees, including a mental health survey, monthly wellbeing sessions and an internal comms channel.