To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
Most recent blog articles
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX. One of the biggest challenges marketers […]
Data science allows you to extract practical knowledge from data at your disposal. Knowing where your customers want to go next, what kind of experiences they prefer and what prices they are ready to pay are just a few things achievable through strategic data analysis.
Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]
As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]
The term ‘big data’ may sound hyped but there’s a good reason for that. Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago. There’s a difference, however, between ‘having’ data and ‘using’ it to your advantage. Stockpiling more […]
Conventional data visualisation methods such as pie charts or bar charts are great to visualise a quick stat or two but when you are dealing with larger amounts of scattered data, you need a bolder solution.
Google has announced that mobile-first indexing is now rolling out, almost a year and a half since it originally unveiled plans to change the way it ranks mobile and desktop pages. During this time, the search giant has been experimenting and testing the implementation of a mobile-first search experience and now it’s ready to roll […]
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]
A huge challenge for marketers is trying to ensure that your brand is in front of the right people at the right time, so that when they’re ready to buy, they buy from you. One of the key ways to do this is through search marketing, and yet this is constantly changing too. New AI, machine learning and […]
Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]
It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]
Back in the old days of web design, we would design a site, put the necessary code together and then upload it to the internet. Job done. It was very much a start and finish process, only requiring some maintenance work and the occasional redesign every few years or so. This approach doesn’t cut it […]