Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.
It is perhaps possible to predict the winner of the World Cup based on data alone. We decided to give it a go, but only on a small scale. Come and play with the data to do your own analysis.
Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.
Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers! This annual event is always a fantastic day, bringing you up to speed with the latest industry trends and providing […]
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
To understand the performance of a website and identify areas ripe for improvement, we created a model based on intent, called the Buyer Intent Model.
Being compliant with GDPR is easy. Here is a three-step process for compliance. If you think it is all about email marketing consent, think again.
Multi-channel marketing is nothing new for modern brands, but it’s becoming more demanding as the number of channels increases and consumers chop and change between them. In this article, we’re going to look at how you can make the most of traffic from every channel by using performance UX.
Data science allows you to extract practical knowledge from data at your disposal. Knowing where your customers want to go next, what kind of experiences they prefer and what prices they are ready to pay are just a few things achievable through strategic data analysis.
Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]
As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description of what’s changing. The marketing community is already asking what […]
The term ‘big data’ may sound hyped but there’s a good reason for that. Big data is a marketer’s goldmine, able to pinpoint and understand target audiences with an accuracy and level of detail unimaginable less than a decade ago. There’s a difference, however, between ‘having’ data and ‘using’ it to your advantage. Stockpiling more […]
Conventional data visualisation methods such as pie charts or bar charts are great to visualise a quick stat or two but when you are dealing with larger amounts of scattered data, you need a bolder solution.
Mobile-first indexing is currently rolling out across the web and Google is aware that many webmasters are still a little confused about what it means for them. So the search giant has attempted to clear up some of the confusion in a Twitter thread.
Facebook has launched a new travel advertising feature called Trip Consideration that helps you target people who are planning their next holiday but haven’t yet decided where to go. In today’s blog we take a look at what it has to offer and how you can use it to capture high-quality leads at the earliest stage of […]
