Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

SEO best practice for images and video content


SEO best practices for images and video content

by • July 20th 2017

The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things more engaging for users. This has a knock-on effect with other SEO signals like time on site, bounce rate and shares. Sadly, this only counts if you optimise your visuals for...

Six things you need to tell your next SEO agency in the SEO brief


Six things you need to tell your next SEO agen...

by • July 13th 2017

When you hire an SEO agency, you’re not only looking for search marketing experts. You’re also looking for a team to become experts on your business and the people it needs to...
Travel UX issues


5 ways to improve travel UX with Google Analyt...

by • July 10th 2017

Many travel brands have a poor reputation when it comes to user experience (UX). We’ve all come across those annoying forms, endless checkout processes and questionable mobile experiences while trying to sort out...
Search Marketing News - July 2017


Search marketing news and what it means for ma...

by • July 3rd 2017

This month we’re looking at how long it takes for a website to start ranking in Google, Google My Business, Bing Ads competitor metrics, Gmail messages and ‘SEO the Movie’! How long...

Blog categories


6 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

24 Articles


5 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

19 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

76 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

98 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

25 Articles


12 Articles