Blog
Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.
SEO
SEO best practices for images and video content
The role of visual content in SEO is bigger than many marketers fully understand. It’s widely accepted that Google prefers content which includes visuals and we know it makes things more engaging for users. This has a knock-on effect with other SEO signals like time on site, bounce rate and shares. Sadly, this only counts if you optimise your visuals for...
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PPC
Using predictive analytics to increase sales – without increasing your PPC budget
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SEO
SEO best practices for every page on your site
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SEO
Expert Interview: Lee Wilson on the power of automation in SEO
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Martech
The dangers of data overload and decision fatigue
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SEO
The 5 pillars of a successful SEO campaign
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PPC
Search marketing news and what it means for marketers – June 17
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