Blog

Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

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PPC

Travel marketing: how to capture those ‘time-to-book-it’ moments

by • May 22nd 2017

Over the past few months we’ve been looking at various micro-moments for travel purchases – and this week it’s all about those ‘time-to-book-it’ moments. This is where people make the vital decision and choose who they’re going to book with. For travel brands, these final interactions before the conversion are quite unique as well. Mobile has completely changed the way people...

Google-background

PPC

AdWords: Google offers new bidding suggestions...

by • May 19th 2017

Google is rolling out a new feature in AdWords that offers bidding suggestions, based on where you want your ads to position. We’re yet to get any official word from Google on...
artificial-intelligence

Martech

Machine learning is much bigger than just Goog...

by • May 15th 2017

There are plenty of articles covering machine learning right now but most of them talk about how it will impact search engines and the way we optimise for them. Which is fine, except there...
Suspension bridge

PPC

4 reasons travel marketers should advertise on...

by • May 8th 2017

When you think of travel marketing, platforms like Google, Facebook and Instagram are probably the first that come to mind. Poor old Bing doesn’t get a look-in with many advertisers – and...

Blog categories

Chatbots

6 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

44 Articles

Design

For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

24 Articles

Martech

Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

18 Articles

PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

73 Articles

SEO

We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

90 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

25 Articles

Travel

11 Articles