Blog

Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

Tech sphere
 

PPC

3 things to know about expanded text ads

by • February 23rd 2017

As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us a good six months to test out ETAs and while there are still plenty of questions to...

Plane wing holiday

Technology

Some of the best travel chatbots we’ve s...

by • February 20th 2017

Travel is one of those industries enjoying the best of chatbots right now. From booking flights to general travel advice and innovative customer service, chatbots are changing the consumer travel experience –...
Flip flops and towel

PPC

How Google is changing the search marketing ga...

by • February 17th 2017

The travel industry is an integral part of Google’s long-term plans to stay competitive – and it’s taking an active role in changing the way we travel. The tech giant isn’t just...
Facebook reactions

Social Media

What do Facebook Reactions have to do with mar...

by • February 13th 2017

We take a look at the adoption and development of Facebook Reactions buttons - a year after they were introduced as an addition to the Like button.

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

7 Articles

Design

For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

22 Articles

PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

55 Articles

SEO

We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

79 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

21 Articles

Technology

Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

17 Articles

Travel

7 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

0 Articles