Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

What can machine learning do for me right now in marketing?


What can machine learning do for me right now in marketing?

by • March 16th 2018

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being achieved with machine learning in...

Why your website needs a top-notch user experience


Are you taking UX design seriously enough?

by • March 12th 2018

Back in the old days of web design, we would design a site, put the necessary code together and then upload it to the internet. Job done. It was very much a...


What we learned from 9.7 million search querie...

by • March 7th 2018

Now you can forecast your traffic from organic search results, because we have recorded the average click-through rate at different positions in search results using 9.7 million distinctive queries.
How to check content quality of a website

Content Marketing

How to check the quality of your website conte...

by • February 28th 2018

We all know quality content is essential to a winning SEO strategy but how do you measure something like ‘quality’? In this article, we’re going to start by defining what quality content...

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Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.

9 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

40 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

28 Articles


5 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

27 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

88 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

127 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

26 Articles


In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.

19 Articles