Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.



How to increase brand awareness with Facebook advertising

by • January 17th 2017

Not long ago, we looked at how to increase brand awareness with Google AdWords and it only seems right to follow up with a similar post on Facebook advertising. This is where Facebook excels: in getting your brand seen by a wider audience of people. However, there’s more to increasing brand awareness than simply get your message out there. You want...



5 reasons retail marketers are going nuts over...

by • January 10th 2017

Chatbots are making a big impact on the marketing industry, we look at the way they are changing the way that users buy products both online and offline.
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Search marketing news and what it means for ma...

by • January 4th 2017

Welcome to our search marketing news round up to kick-start January 2017. We look at the marketing trends and updates that we can expect in 2017.
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Is your PPC strategy making the most of travel...

by • December 29th 2016

The web has revolutionised the way people travel. Your PPC strategy should be making the most of Google micro moments, specific to the travel industry.

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

7 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

21 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

51 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

77 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

19 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

15 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

8 Articles