Blog

Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

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Technology

Shorten your path to purchase with a chatbot

by • December 2nd 2016

Chatbot technology is still in its infancy but it’s already starting to reshape the nature of retail marketing. One of its biggest impacts so far has been speeding up the buying process – the number of stages between users first landing on your website and completing a purchase. Suddenly, the idea of searching through a website and labouring through its checkout...

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Social Media

Social media fails and wins – 10 lessons...

by • December 1st 2016

These social media fails and great examples of social media marketing act as lessons to us all about what to do and what not to do on social media.
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Social Media

How Instagram became the hottest tool in trave...

by • November 28th 2016

Instagram is the hottest name in travel marketing right now. A recent survey from MissTravel revealed 48 per cent of Instagram users turn to the platform to choose travel destinations and 38...
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PPC

3 Amazon advertising tools for retail marketer...

by • November 22nd 2016

The likes of Google and Facebook are fighting hard to reinvent themselves as eCommerce advertising tools. The two tech giants both know this is where the long-term future lies in the mobile...

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

38 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

7 Articles

Design

For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

22 Articles

PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

45 Articles

SEO

We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

74 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

19 Articles

Technology

Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

14 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

8 Articles