Blog

Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

5 conversational UI examples from the best travel bots
 

Chatbots

5 conversational UI lessons from the best travel bots

by • September 22nd 2017

The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way. As machine learning advances and conversational UI...

Attribution: Are you measuring PPC non-brand conversions wrong?

PPC

Are you measuring PPC non-brand conversions wr...

by • September 18th 2017

While it’s true that branded search terms are far more likely to convert, they’re in short supply compared to non-branded queries. Unless you’re already an established brand, the majority of your traffic...
path-through-trees

SEO

The ultimate SEO glossary

by • September 13th 2017

As search engine optimisation (SEO) continues to evolve, the key terms and phrases we need to know also change. So, as a UK agency providing SEO services, we thought it would be...
Digital marketing news and what it means for marketers - Sept 2017

PPC

Search marketing news and what it means for ma...

by • September 6th 2017

If you’ve just bid farewell to ‘school holiday mode’ and feel you need a quick catch-up on the latest search and digital news, don’t worry, we’ve got you covered.  In this month’s digital marketing...

Blog categories

Chatbots

Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.

7 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles

Design

For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

25 Articles

Guides

5 Articles

Martech

Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

20 Articles

PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

81 Articles

SEO

We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

107 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

25 Articles

Travel

In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.

14 Articles