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Most recent blog articles

Localising travel campaigns on PPC and social media - a beginner's guide

Beginner’s guide to localising your travel campaigns

Mobile has changed the way people travel, both before and during their trips. They can plan their next getaway during their tea breaks, on the bus or while they’re waiting in line at the checkout. Studies show people are spending more time researching upcoming trips and in more detail before they make any kind of travel booking. Here’s how you need to localise your campaigns to target consumers before and during their travels.

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Vertical Leap Customer Day 2018

Our 2018 Customer Day will take place on Wednesday 18th July at the No 6 Cinema, next door to our offices in the Portsmouth Historic Dockyard. And we’re delighted that Microsoft will be one of our guest speakers! This annual event is always a fantastic day, bringing you up to speed with the latest industry trends and providing […]

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Four ways data visualisation can help marketers

Four ways data visualisation can help marketers

Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]

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