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Most recent blog articles

Four ways data visualisation can help marketers

Four ways data visualisation can help marketers

Our brains are wired to process visuals more efficiently and at a faster pace than text. Data visualisation helps us make sense of difficult concepts and identify emerging patterns. Marketers, in particular, can benefit from transferring data from spreadsheets to visual canvases, as we’ll illustrate in this post. Our ancestors drew simple pictograms to share […]

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Google's mobile-first indexing: what does it mean for SEO?

Google’s mobile-first indexing: what does it mean for SEO?

Google has announced that mobile-first indexing is now rolling out, almost a year and a half since it originally unveiled plans to change the way it ranks mobile and desktop pages. During this time, the search giant has been experimenting and testing the implementation of a mobile-first search experience and now it’s ready to roll […]

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Marketer's guide to chatbots

The marketer’s guide to chatbots

After a year of constant hype, chatbots had a difficult 2017 with many brands failing to make the most of the technology. Whilst we saw some excellent examples of companies getting it right, others struggled to hit the mark. We’ve published a number of blogs and guides about chatbots and in this extended guide we bring […]

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Google offices

SEMINAR: Preparing for the future of search marketing

A huge challenge for marketers is trying to ensure that your brand is in front of the right people at the right time, so that when they’re ready to buy, they buy from you. One of the key ways to do this is through search marketing, and yet this is constantly changing too. New AI, machine learning and […]

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Search overtakes social media as top source of traffic

Search overtakes social media as top source of traffic

Last year, for the first time since 2014, search generated more referral traffic than social media. This was revealed in a new referral traffic report from Shareaholic, which analyses traffic referrals from more than 400 million users to roughly 250,000 sites across a diverse range of industries. Similar findings have been published by Chartbeat too. […]

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What can machine learning do for me right now in marketing?

What can machine learning do for me right now in marketing?

It’s no longer a question of whether machine learning is ready for marketing, it’s a question of whether marketers are ready to make the most of it. Yet, many practitioners still have mixed feeling about this much-hyped technology. Is machine learning still incubating or is it already in work places? In this post, we outline what is already being […]

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Why your website needs a top-notch user experience

Are you taking UX design seriously enough?

Back in the old days of web design, we would design a site, put the necessary code together and then upload it to the internet. Job done. It was very much a start and finish process, only requiring some maintenance work and the occasional redesign every few years or so. This approach doesn’t cut it […]

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