Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

How to rank in Google Maps


How to show up in Google Maps

by • November 14th 2017

Local SEO isn’t just a way for small businesses to get visibility ahead of larger competitors. It’s about generating highly-qualified leads from people in your nearby area who are close to making a purchase decision. And it’s also one of the most effective channels you’ve got for driving in-store visits from online search. To make this happen, you need to be...

What is performance UX and why should I care?


What is performance UX and why should I care?...

by • November 9th 2017

Performance UX isn’t a term you often hear marketers talking about. While the topic of UX design is never far away and the notion of optimising for better performance is well-understood, performance...
AI travel tools are changing the way people search and book online


AI travel tools are changing the way people se...

by • November 8th 2017

While it’s obvious artificial intelligence has a lot of growing up to do, there’s no denying it’s already changed the way consumers behave online. We’re not talking about AI in the future...
Five ways machine learning will transform your marketing


Five ways machine learning will transform your...

by • October 30th 2017

Earlier this year, we ran an article explaining why machine learning is much bigger than Google and RankBrain. The technology isn’t just making our search engines and devices more intelligent; it’s transforming...

Blog categories


Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.

8 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

26 Articles


5 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

23 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

83 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

113 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

25 Articles


In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.

16 Articles