Introduction to Google Data Studio, including how to import your data sources and create a report that you can easily share with your colleagues.
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We discuss break-out terms in Google Trends, Google Digital Garage, SEO women in mentoring, Google Discover Ads and the update to the Google Ads mobile app.
App store optimisation best practice for Apple’s App Store and Google Play – the two biggest mobile app stores on the market – and their key ranking factors.
A 6-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action.
Google Trends is a fantastic, free and under-utilised tool – find out how our SEO experts use it to discover new keywords, assess market trends and more.
Learn from our SEO experts how they they do keyword research by looking at search volume, search intent, keyword groups, competitor keywords and much more!
Examples of how intelligent automation is solving big problems for marketers, including advanced lead scoring and turning predictive analytics into action.
The key strategic and technical steps you should take to help you develop a strong international SEO presence in multiple countries.
The Vertical Leap team discuss Google’s new announcement for eCommerce category pages, how stores emerging from lockdown will affect websites, and the new Google Shopping tool, Surfaces.
Key insights from Google that reveal how Coronavirus has changed consumer habits and priorities, and how companies can leverage this in recovery plans.
A start to finish process of setting up a LinkedIn Ads campaign including campaign objectives, audience targeting and how to create an appealing advert.
Key search marketing trends marketers need to know, including intelligent automation, augmented reality, micro-influencers and content consumption.
How to use the funnel concept to optimise every stage of the consumer journey, prevent leads from slipping away and turn more of them into paying customers.
11 effective ways to test your website performance and improve your conversion rate optimisation so that your hard-earned traffic doesn’t go to waste.
Practical tips and advice for finding out how your content is performing and fixing any content areas that can work harder for your business.