Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

Google just changed the way people can book flights and hotels on mobile


Google just changed the way people can book flights and hotels on mobile

by • February 21st 2018

Last month, Google added a bunch of new features to its travel search platform, including price alerts and discounts for local activities and attractions – all in the name of improving the search and booking experience for travellers. It turns out Google had much bigger things in the pipeline though. Because now the tech giant is refining the entire process of...

Data science: the three minute guide for marketers


The marketer’s three-minute guide to data sc...

by • February 19th 2018

Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. In this article we give you a quick three-minute overview...
2018: The year of small business SEO


2018: The year of small and medium business SE...

by • February 12th 2018

It’s fair to say smaller businesses haven’t always had the best relationship with search engine optimisation. No matter how much time and money you invest, there’s always a larger competitor willing to...
What to do about negative reviews on Google My Business


What to do about negative reviews on Google My...

by • February 7th 2018

Recently, we published an article looking at how you can get more Google Reviews to boost your brand’s reputation and attract more customers. It can feel like a disaster when the first...

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Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.

9 Articles

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

39 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

27 Articles


5 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

25 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

88 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

124 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

26 Articles


In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.

19 Articles