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Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.
Chatbots
5 conversational UI lessons from the best travel bots
The first wave of chatbots gave us a glimpse of what the technology can do, but there was one thing consistently holding them back – conversational UI design. The travel industry has seen a lot of chatbots come and go over the last year with a number of tough lessons learnt along the way. As machine learning advances and conversational UI...
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Blog categories
Chatbots
Conversational UI is one of the latest buzzwords in marketing. In this section we give advice and tips on all aspects of chatbots from our specialists. These articles look at all aspects of chatbot creation with a marketing focus.
7 Articles
Content Marketing
Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.
39 Articles
Design
For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.
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Guides
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Martech
Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.
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PPC
How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.
81 Articles
SEO
We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.
107 Articles
Social Media
Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.
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Travel
In the Vertical Leap travel hub we cover the latest travel marketing news, and our recommendations to get the best from your digital marketing campaigns.
14 Articles