How to measure content performance at the awareness, engagement and conversion stages in Google Analytics, Search Console and other popular analytics tools.
Most recent blog articles
A guide on how to update your information in Google My Business including changing your opening hours, editing your description and adding Google Posts.
Due to the increasing national concerns of Covid-19, as of Tuesday the 17th of March, all Vertical Leap staff will be working remotely for the foreseeable to ensure we maintain business continuity. We are all available to take calls, answers emails as per usual and rest assured we are working on your campaigns, for us […]
A look at some key factors you should consider when choosing a web hosting company, including uptime, loading times, service restrictions and security.
A look at the pros and cons of social media marketing, the individual social media platforms and what the future holds for marketers.
Your complete guide to Facebook targeting, including how to use core audiences, custom audiences and lookalike audiences to maximise your Facebook campaigns.
Here are some practical examples of how to use Google Trends for strategic SEO, content planning and technical SEO. A must-use tool for every marketer!
A look at some of the challenges using the Google Keyword Planner and how marketers can overcome these using additional keyword tools.
Some key strategies to help you offer a more inclusive website design experience for people with dyslexia, vision, hearing and motor impairments.
A guide to outbound links including why they’re important, if you should ‘nofollow’ them and how they can improve your E-A-T ratings with Google.
Google Trends is a free tool that provides search data for keywords and topics, useful for finding content ideas and measuring interest in your competitors.
Seren Kiremitcioglu tells us all about her first week at Vertical Leap as Social & Digital PR Executive, including mental wellbeing, yoga and cakes.
The changing role of nofollow links and how Google will read them from March 2020. Plus two new link attributes and what this means for digital marketers.
Performance UX is an ongoing system of design improvements that increase conversion rates. Here’s how it works and the 6-step process we follow.
A look at five of the best travel websites and how they design experiences that capture emotional interest to secure travel bookings.