Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.


Content Marketing

5 tactics every retail marketer should be using in 2017

by • October 20th 2016

It’s official: retail marketing is sexy again. The likes of Google, Amazon, Facebook and co. are creating new consumer experiences to shorten the buying journey between those first searches or ads and the final purchase. This means you need to adapt to a new kind of shopping process; one where less time is spent on websites and more of it in...



Google ‘Reviews from the web’ give hotels ...

by • October 18th 2016

Google recently introduced a new feature for local searches, which it’s calling Reviews from the web. Unlike the usual Google Reviews we’re used to seeing for local businesses, hotels and travel destinations, Reviews...


Google wants to become the ultimate selling to...

by • October 11th 2016

Google’s on a mission to become the ultimate selling tool for fashion retailers with a new experience it’s calling Shop the Look. The search engine is already a trusted tool for people...


Search marketing news and what it means for ma...

by • October 7th 2016

It’s that time of the month again when we look at the latest search engine and digital marketing industry news, and this month has been a big one for updates! Penguin search...

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

38 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

7 Articles


For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

21 Articles


How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

40 Articles


We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

73 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

17 Articles


Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

13 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

8 Articles