Blog

Welcome to the Vertical Leap learning blog. You have at your disposal a collection of data-driven insight, thought-leading opinions and how-to advice.

Camper van
 

PPC

Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

by • March 28th 2017

Earlier this month we looked at how to capture travel leads at the beginning of the consumer journey. When people first start dreaming about that next getaway they generally turn to search engines, and Google calls those first few searches I-want-to-get-away moments. This week, we’re focusing on the next stage of the buying process: time-to-make-a-plan moments. These are the actions people...

Data science

PPC

Expert Interview: Henry Carless on automating ...

by • March 24th 2017

With big data getting even bigger each year, marketers need to automate as much of the analytics process as possible, in order to keep things time-effective. This is the opinion of Vertical...
Butterflies

Design

5 quick UX tests you can do in-house

by • March 21st 2017

Normally, when we talk about improving user experiences you’ll hear us discuss collecting data and making informed changes, based on user feedback. But not all UX tests rely on bundles of data...
Apple books

Technology

Chatbots poised to take eLearning to a new lev...

by • March 16th 2017

Education technology – aka EdTech – is on the verge of changing how students learn, both inside and outside the classroom. The chatbot revolution promises a new kind of learning experience for...

Blog categories

Content Marketing

Check out our archive of content marketing blogs to learn how to use data to discover content ideas, how best to promote your content on social platforms plus other useful tips and advice.

44 Articles

Deep thinking

If you’re after a really meaty read covering topics such as brand awareness or generating more traffic, then our deep thinking section is for you.

0 Articles

Design

For expert advice on all things design - from user experience and responsive websites to email newsletters and data research - you’ll find a wealth of knowledge in our collection of design blogs.

25 Articles

PPC

How long does it really take to get results from PPC and what is the best way to split test adverts? Find out the answers to these questions and more - our pay per click experts share their knowledge.

65 Articles

SEO

We are a search marketing agency full of experts on everything SEO - from technical optimisation and website performance to external factors like social media marketing, content marketing and promotion.

85 Articles

Social Media

Our social media marketing experts share their marketing insights and knowledge. Learn how you can build your brand and your audience on social media.

25 Articles

Technology

Whether you're interested in finding out about marketing automation or big data you'll find a range of articles from our specialists here.

21 Articles

Travel

9 Articles

Work Life

Our work culture at Vertical Leap is different to so many agencies in the UK. To learn how we foster and develop an amazing team, view our articles here.

0 Articles