If you’re looking for an SEO company in Portsmouth, Vertical Leap brings the country’s top marketing talent to your doorstep. We understand the value of working with a local agency with Portsmouth offices to build a close working relationship and hold face-to-face meetings – something we love to do with customers.
Vertical Leap started life in 2001 with an office in Hampshire Terrace, (which is actually counted as Southsea, for Portsmouth people in the know), before moving to our current offices in Portsmouth Historic Dockyard in 2009. After 20 years of providing high quality, professional SEO services in Portsmouth, the wider Hampshire area and along the southern coast, we have the local experience and technical expertise to provide the top SEO services in the region.
We have worked together with Portsmouth-based demolition specialists Hughes & Salvidge for many years, helping them increase their visibility online. Working closely with their marketing department, our SEO, PPC, content marketing and data teams have helped them create a strong nationwide presence, achieving a 147% increase in organic traffic and a 45% decrease in PPC costs.
We offer a wide range of SEO services from local SEO (such as Google My Business), keyword research, page optimisation and podcast SEO through to app store optimisation, penalty recovery and mobile SEO. By combining SEO specialists with the best SEO technology in the industry, you will be in good hands.
To find out more about our SEO services, click on the links to the right.
If you’d like to chat to us about how to improve your SEO campaigns, contact our Portsmouth SEO team on 02392 830281 or email email@example.com.
Having worked with companies across Portsmouth and Hampshire since 2001, we know the local business environment and what it takes to build a successful SEO presence here. The benefits of working with an SEO agency in Portsmouth include:
We’ve managed search engine optimisation strategies for hundreds of local businesses over the years and we see, first-hand, how the evolution of search impacts companies here – both good and bad. We know the goalposts in SEO work are constantly moving (thanks, Google!) but we’ve also been there to help our customers overcome challenges and exploit new opportunities, every step of the way.
Whether you’re a Portsmouth company looking to target the local market, or a company based in Hampshire with a national audience, our SEO Portsmouth team has the know-how, data and technology to help you maximise online reach and turn search rankings into profitable business.
If your business only operates in the Portsmouth or Hampshire area, we focus our efforts on building your local search presence and running SEO campaigns for target audiences in the surrounding areas. We reinforce this with localised content and local PPC campaigns to maximise reach across the entire customer journey and take full advantage of the high purchase intent local searches typically have.
If your business is based in Portsmouth and operates across the country, we build your local SEO presence in every area with stores or physical locations. These local search strategies drive visits to your business locations while we build a nationwide SEO presence to maximise brand awareness among your target audience.
If your business also operates online, we optimise online channels at the national level to maximise reach while simultaneously running local campaigns to prioritise the most profitable places for your business.
SEO requires a huge amount of analysis – more than ever before. Most businesses struggle to find a competitive advantage because they lack the means of analysing enough data to find the right opportunities before everyone else has already taken them.
At Vertical Leap, we have our own market-leading intelligent automation software, Apollo Insights, which compiles data from your website and hundreds of other data sources to unveil the full picture of your search marketing (and wider online marketing) performance.
We can see where your pages are ranking, where they’re not (but should be) and map out a course of action to make the strongest positive impact on your search ranking in the shortest space of time. For example, we might identify a series of “low-hanging fruit” opportunities you’re not exploiting and target these first to give your search ranking a quick boost while we put more ambitious plans in place for your long-term search engine optimisation goals.
At Vertical Leap, we use a data-driven process to deliver SEO services to all of our customers, powered by our own intelligent automation technology Apollo Insights. First, we get to know your business and what you need from an SEO strategy, which starts with a casual chat and a cuppa at our office or a chat over the phone.
Next, we audit your website to detect any technical SEO issues that need addressing, such as broken links or duplicate content. We also assess your existing SEO and content marketing strategies to identify what’s working, what isn’t and opportunities that aren’t being taken. We use Apollo Insights to run these processes automatically. This removes most of the time and cost involved in analytics, powering your world-class data analysis without the expense of hiring a team of data scientists. Apollo gathers data about your site, identifies target keywords, analyses your competitors and surfaces AI-driven insights.
Communication plays a key role throughout the relationship with our customers and a key benefit of hiring an SEO agency in Portsmouth is having us in the local area when you need us. At the same time, we don’t want meetings and consultations to take up your valuable time, which is why we produce monthly reports to show you exactly what’s happening with your SEO strategy and how it’s working towards your business goals. This way, you’re always informed and able to view the reporting data that shows you’re getting the top Portsmouth SEO services possible.
Whether you’re a locally-focused business based in Portsmouth or a large corporation with a worldwide audience, we can help in crease your visibility online and drive qualified leads to your business. Through a combination of clever-minded SEO experts and the best SEO software in the industry, we will ensure that people find your business when they are searching online.
Our tactics tie in with the key areas affecting the performance of your campaign.
We then use our Fix, Boost, Fill technique to apply what your site needs to make it grow and perform in the areas that have been identified. Whether your site is a local trade or an international eCommerce site, these techniques scale to fit your requirements.
Despite frequently hearing that SEO is dead, search remains the most important channel for generating organic traffic, more than 20 years after we started in this industry. Admittedly, it’s more difficult than ever to rank in the top organic positions in search, which is why it’s so important to have a technology-driven SEO strategy that identifies new opportunities quickly to ensure you achieve the return on investment you require.
If anything, SEO has never mattered more as search engines place an increased importance on user experience, page performance and engagement in their algorithms. To maximise your SEO presence and conversion rates, you have to demonstrate that your pages not only deliver the best content for any given query but also an experience that deserves to rank in the top positions.
Keep in mind also that SEO is an ongoing activity – if you want to stay at the top you need to work hard to maintain your position, otherwise, your competitors will soon take your place. Competition in the search results is fierce so you need to constantly unearth new and niche opportunities to get the edge over your competitors.
The pandemic revealed the true value of SEO as companies pulled spend on advertising campaigns and other strategies. While most channels stop producing value when budgets are paused, SEO continues to bring opportunities to your business and the same search data used to optimise your online presence reveals business insights that can help you survive – or thrive – during the most difficult of times.
Over the years, we have added additional services, and if you need them (now or at a later date), then we can scale up your online marketing campaigns. Popular add-ons are:
Strategic content to enhance your brand story and share on social media – we can take care of planning, creation, publishing and promotion.
Pay Per Click Advertising (PPC)
We are a Premier Google Partner and all of our PPC specialists are Google-certified.
Conversion Rate Optimisation
Data-driven analysis to improve the performance of your website or other digital products.
Design and Build
Beautiful websites built with optimum levels of user experience to satisfy the changing behaviours of your visitors.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.