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So whether you’re a small independent school, a university or an online course provider, we promise to deliver the best possible digital marketing service for your budget to help you attract more students to your courses.
When it comes to marketing higher education, it’s all about telling a compelling story that resonates with your target audience. The sooner you can wrap your head around what you want to say and how you want to say it, the better off you’ll be. This is not only because things like copywriting are part of your marketing toolkit, but also because many institutions consider their brand synonymous with their product – in other words, every piece of content must reflect on both. When students start associating a brand with a university or program, that impression becomes difficult to shake.
SEO is an important channel If you’re going to be successful marketing your education services online, your strategy must take search engine optimisation into account. That means not only having a website optimised for major search engines but also integrating social media channels, like Facebook and Twitter, with your content marketing strategy. If you want to reach students online and make sure they are engaging with you long-term, content is a must! Don’t let SEO fly under your radar.
A lot of schools might think they don’t need a digital marketing agency, but that isn’t entirely true. And while it might be worth taking care of some smaller projects on your own to save money, there are many instances where you need outside help. Unless you have a team specifically dedicated to digital marketing, having an education marketing agency handle things like SEO and content creation is usually a good idea. A specialist will always be better at their job than someone who does it occasionally.
When starting any marketing campaign, it’s always important to have a plan of action. Before you send out a single tweet or post a status update, you should know exactly how you’re going to measure its success. This will help increase your chances for ROI and determine what type of content is right for your target audience. When working on education marketing campaigns, there are plenty of things to consider when creating a plan that will be tailored to higher education marketing. For example, who will be your client base and where do they hang out online? Will you use more images or video-based updates? How can we improve our audience engagement while still keeping your brand image intact? And how do we make sure all of these updates align with current trends related to higher education marketing?
These questions (and so many more) need to be asked before beginning a marketing campaign for an education-based company. You don’t want to spend time crafting tweets or designing ads that no one actually wants to see! When considering these questions about educational companies, keep two key components in mind: authenticity and relevancy.
Search engine optimisation (SEO) is a powerful tool for attracting prospective students to your courses. There are two ways to go about optimising your site: 1) keywords and 2) content. Keywords help search engines like Google know what sort of information users are looking for. Content gives that information to searchers by filling their need with useful resources that relate directly to their query. A combination of both will attract prospective students who can see your school’s value first-hand and make decisions accordingly.
You might be surprised to learn that pay-per-click advertising, also known as PPC marketing, has a ton of potential for universities. PPC ads allow you to target potential students based on their location and interests, two things that you likely already know a lot about your student body. These ads are also relatively easy to create and manage and can be used alongside organic content (like blogs) or other kinds of paid promotion.
It’s a known fact that online audiences are scattered across various social media channels, with users spending time on different networks at different times. Not all social media channels are equal; some are better suited for specific tasks than others. It’s important to know which social media platforms will be most effective for your audience and its needs. There is no one size fits all solution.
Social media advertising works best for brand awareness, reach and engagement. In general, education marketing agencies report that social media ads are very successful at generating interest from potential students. The cost-per-click (CPC) rates on social media platforms are generally lower than CPC rates on Google. In addition, you can choose to only advertise to certain groups—such as women who have children within a certain age range – which is extremely valuable for educational institutions. As an education marketing agency , we’ve found that it depends on your audience’s demographics. Younger audiences use Snapchat and Instagram much more frequently than older audiences do; thus, these channels might be better suited for higher education marketing efforts geared toward millennials.
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