In the many years we have worked with estate agencies, we’ve learned a lot about your industry and what’s important to you:
We also understand that it is a highly-competitive market place and that property marketing budgets can be tight, so it’s crucial to achieve the biggest possible return from every penny spent.
We always strive to offer the best digital marketing service in the industry, and our Google reviews reflect this. Our customers praise us time and time again for our high levels of professionalism, knowledge, quality of service and responsiveness. Check out our reviews here.
So whether you’re a small independent estate agent or a nationwide chain with branches across the country, we promise to deliver the best possible digital marketing service for your budget to help you attract more sellers and buyers to your website.
Our property marketing services include: SEO, PPC, website design, content marketing, social media, marketing strategy, data & analytics, conversion rate optimisation, and training. So whatever challenges you’re facing, we have the skills and industry knowledge to help you connect with buyers and sellers online.
Digital marketing is an effective way to promote your estate agency, particularly if you have a limited budget. While print and television advertising can be quite expensive and time-consuming, digital marketing allows you to get your message out there at a low cost. You can advertise with social media platforms such as Facebook and Twitter, as well as with ad networks that allow you to place links within relevant websites in exchange for payment. Advertise on LinkedIn to draw in customers who are looking for estate agents; use video marketing to show off your agency’s property portfolio.
For local businesses like estate agencies, local SEO should also be part of your marketing strategy. Being found through Google Maps makes it easier for potential clients to find you near their homes, which should help boost sales. We specialise in helping estate agents optimise their presence online, so chat to us about how we can help.
Without a doubt, attracting new leads is key to growing a successful business. With so many estate agents in your local area, it’s impossible to get noticed without marketing strategies that separate you from your competitors. In today’s digital age, you need digital marketing strategies and tools—like SEO, content marketing and social media—to grow market share. These days, if you want to survive as an estate agent then you have to be able to sell property digitally too!
PPC marketing is one of several options that estate agents have at their disposal. It’s effective because it enables you to quickly gain visibility on search engines, but how well does it work? According to recent research from WordStream, PPC advertising drives more than $6 in revenue per dollar spent when compared with other types of digital marketing channels. In addition, high-quality prospects are 71% more likely to contact an agent after viewing a paid ad versus a free listing on an online marketplace. This makes PPC ads a must-have investment tool for any property marketing agency looking to generate leads and close deals faster.
There are an endless number of digital marketing channels out there; it can be tough to know which ones are right for your business. The most obvious choice is Facebook, but you’ll also want to set up accounts on Twitter, Instagram and LinkedIn. Many real estate agencies have a dedicated property marketing agency that focuses solely on increasing visibility online through these channels. If you decide to create and manage your own social media presence, make sure you hire someone who knows what they’re doing. Bad photography or unprofessional tweets won’t do much to help your image.
If you own an estate agency business, your Facebook marketing campaign is a huge opportunity to reach potential clients at all hours of day. Here are a few suggestions for what to post on Facebook, beyond simply photos of the properties you are marketing.
1: Take advantage of local events and news: If there’s an event coming up (whether it’s in your area or not), take advantage by posting about it. Most social media experts recommend posting around 2-3 times per week, so wait until after you’ve posted twice already then post about what’s going on around town. Your followers will appreciate knowing what’s going on around them even if they don’t plan on attending any specific events!
2. Another great idea is to partner with local businesses and promote their events; some will likely do the same for you as well so it helps both parties out.
3. Use Instagram’s carousel feature which allows you to showcase multiple properties on one post – perfect if you want to advertise a range of listings in one go!
Local SEO doesn’t always get as much attention as national or global efforts; but if done correctly, it can help take your business to new heights. If you haven’t done so already, claim your free Google Business Profile to help your business attract more customers in a local area. If you already have a Google Business listing, make sure that it has a complete and up-to-date description of your business, as well as optimised images and videos. Including pictures of key staff members can also be important; after all, many clients will likely want to know who they’re dealing with before making an appointment with you.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.