Search Marketing Services

Paul and Kerry Vertical Leap office

Helping you acquire, engage and convert more customers

To achieve success in search marketing, there are three key areas you need to focus on: Get more website traffic, engage more users and convert more opportunities. One marketing channel alone cannot achieve maximum performance in all of these areas – you need the ideal combination that works for your business, addresses the challenges you face and delivers on your goals.

We offer a range of services that work perfectly together to not only attract high quality traffic to your website and landing pages, but also ensure prospects are engaged throughout the customer journey and land in the optimal digital environment for conversion. We make sure that your hard-earned traffic never goes to waste.

Featured case studies

P&O Cruises case study

85% increase in traffic to port pages

FatFace case study

127% increase in organic revenue

KFC case study

51% increase in organic revenue

Our search marketing services

Your search marketing strategy shouldn't stop when people arrive on your website - it should continue to focus on engaging prospects, driving them towards conversion and ultimately generate more sales for your business. That's why we offer a range of online marketing services to ensure that you don't leave money on the table.

Not sure what services you need?

Don’t worry, that’s what we’re here for!
Once we understand your business, the challenges you’re facing and what your objectives are, we ‘ll propose the perfect mix of online marketing services to help you achieve your goals.

2023 Google Premier Partner

2023 Google Premier Partner

In 2022, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top 3% of agencies. We were delighted to qualify as it signifies we are a PPC agency that, in Google’s words “stands out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow“.

Being a Google Premier Partner means we have demonstrated exceptional levels of campaign management skills and expertise, met ad spend requirements and delivered high levels of revenue growth for our customers.

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Working with Vertical Leap

We have been leading the way in search engine marketing services for over 20 years and have some of the best minds in the industry, so when you come on board, you can feel 100% confident that you’re in safe hands. 

Our search marketers will take time to understand your business, industry, audience and what you want to achieve so that we know what ‘good’ looks like. We’ll then put together an effective search marketing strategy using SMART objectives to feed into your wider marketing plan. We will continually measure and report on our performance against these objectives so that you always know how we’re doing.

Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.

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Why a strong search marketing strategy is crucial for success

Search marketing is a technique used to help you increase your online presence, through paid and unpaid strategies, on Google and other search engines, with the main objective of driving traffic to your website or landing pages. When people are searching for the products or services that you sell, they will invariably start their search at their keyboard, so if you’re not investing in search marketing, they’re not going to find you.

With so many companies competing for the top spots, a strong search marketing strategy that goes beyond individual tactics and addresses how your brand is represented online is crucial. This ensures your brand is surfaced in the right searches, with relevant content for users at different stages of the customer journey and is positioned favourably against your competitors.

Evidence underpins everything we do

At the heart of successful search engine marketing sits one key element – data. The deeper and wider you mine, the greater your insight and the more effective your decisions. That’s why evidence, analytics and reporting underpins everything we do – there is no guesswork at Vertical Leap. With this insight, we can then take meaningful actions that will have the biggest impact on your campaigns.
But collating, warehousing and thoroughly analysing such huge lakes of data simply cannot be done manually. That’s why we have developed our own software called Apollo Insights which does a lot of the hard work for us through intelligent automation. It collates every piece of data about your website and provides our team with powerful insights. From this we can determine which combination of online marketing services will be most effective at helping you achieve the best results for your search engine marketing campaigns.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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752% return on ad spend for PPC campaigns
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kfc logo
51% increase in SEO-driven revenue
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79% increase in table bookings from ‘near-me’ searches
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