Services
Data insights underpins everything we do
At the heart of successful search marketing sits one key element – data. The deeper and wider you mine, the greater your insight and the more effective your decision. That’s why data flows through all of our services, underpinning everything we do.
Our data insights are supported by three core pillars: Apollo Insights, data science and machine learning, and data visualisation, unearthing needle-in-a-haystack insight, informing our expert teams of exactly where to spend their time to achieve the greatest results.
SEO
Vertical Leap provides customers with the most effective SEO available, through a combination of machine learning, data science and specialist expertise. We dig deeper, achieve more and operate at a scale that is at least 4x the capability of our nearest competitor.
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P&O Cruises
We are working with P&O Cruises to help the business implement an ongoing SEO strategy to improve site-wide performance and increase visitors and bookings from organic search.
Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants.
Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to identify where it should spend its limited budget in order to get the quickest and biggest return.
Codestone
Codestone is a SAP and IT managed services company. The company approached us to help with SEO and PPC.
Voice Search
Optimise your content for the growing voice search market.
eCommerce SEO
Grow eCommerce revenues by employing smart SEO tactics to attract more of the right people.
Enterprise SEO
Large-scale SEO designed specifically for enterprise-sized businesses.
What does Google’s voice search transition mean for SEO?
Google is en route to accommodating more voice queries. While the index remains mobile-first for now, the search giant is actively transitioning towards favouring the new kind of search experience – the Spoken Search Paradigm.
5 ways machine learning should change the way you do SEO
Machine learning SEO is already changing the way we optimise for search engines. Now is the time to implement it into your workflow.
Expert Interview: Lee Wilson on the power of automation in SEO
Marketing automation is getting more attention. Head of SEO at Vertical Leap Lee Wilson gives his insight into what it can do for search marketing.
PPC
Vertical Leap is not your everyday PPC agency. We analyse more and dig deeper into your PPC accounts by using data science and machine learning to get you the best possible return from your paid search investment.
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Stagecoach
Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network.
Titan Storage
Titan Storage is a self-storage company that wanted to increase brand awareness among house movers. We suggested a focused Gmail advertising campaign to target specific audiences.
Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns to maximise return.
London Irish
London Irish Rugby Football Club approached us to help sell the remaining tickets for the St Patrick’s Day event. The challenge was to target people who might be interested in picking up last-minute rugby match tickets.
eCommerce PPC
Optimise shopping feeds and maximise your return from Google Shopping.
Remarketing
Attract and retain more customers through sophisticated Remarketing
Landing Pages
Custom-designed landing pages that maximise the conversions from your PPC campaigns.
Smarter AdWords bidding with automatic bid adjustments
This is a case study about how our data scientists are writing automation scripts to free our PPC specialists from hours of manual work, enabling them to focus much more on strategic and creative tasks.
Google’s data-driven attribution model: What you need to know
Google is urging advertisers to move over to data-driven attribution which promises to show you the interactions that contribute most to the final conversion.
Using predictive analytics to increase sales – without increasing your PPC budget
Predictive analytics turns your existing data into a roadmap of future user actions. By modelling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy.
Content marketing
We use data science and machine learning to deliver optimised and strategic content that puts your brand in front of the people searching for you; and for the exact thing they are searching for.
Learn moreSarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to identify where it should spend its limited budget in order to get the quickest and biggest return. Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants. 
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul.
Help for Heroes
Help for Heroes, the British charity who provide recovery and support for the Armed Forces community and their families, approached Vertical Leap to help make more of the digital marketing mix.
Social PR
Amplify your reach across social channels, promoting your content and building engagement.
Content Strategy
Grow your brand story through a content marketing strategy built for momentum.
Content Creation
From press releases to long-form guides, we apply journalistic expertise to creating quality brand content.
How to check the quality of your website content
In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.
10 content promotion tips to help you get more traffic
PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’.
How to analyse social content performance
We have been categorising social content posts to analyse their effectiveness. Here are the top tips on the kinds of posts that work best on social media.
Performance UX
You have a beautiful website but is it pulling its weight? Our Performance UX service will make it bigger, better, faster and stronger. Bigger numbers in key metrics such as visits and transactions; better at engaging your visitors so that they come back; faster in this new world where speed matters; and stronger technically.
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Middlesex University
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue.
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns to maximise return. Help for Heroes
Help for Heroes, the British charity who provide recovery and support for the Armed Forces community and their families, approached Vertical Leap to help make more of the digital marketing mix. 
UX Strategy
Systematic UX roadmaps that help improve your website engagement and conversions.
Website Optimisation
Optimise your website to improve its commercial performance.
Usability Testing
Put your website through its paces to see how it performs in multiple usability tests.
What is performance UX and why should I care?
Performance UX is not a term you hear marketers talking about. Optimising for better performance is understood, but performance UX doesn’t get attention.
How companies win when SEO, UX and CX talk
By nature, many digital specialists are self-sufficient, immersed in their area with little distraction. This needs to change, I’m going to explain why.
What is UX and how can it help my business?
UX design has deep routes into everything you do in online branding. We will be answering what UX is all about and why it is important to every business.
Data science
Vertical Leap provides customers with large-scale analysis and needle-in-a-haystack insight.
With our primary service, Unified Insight, we collect and combine your marketing data from different sources (including Apollo), clean it, analyse it, extract additional insight with data science and machine learning; and provide you with a clear narrative and understanding of your website performance.
Learn moreCodestone
Codestone is a SAP and IT managed services company. The company approached us to help with SEO and PPC. Stagecoach
Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network. Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to identify where it should spend its limited budget in order to get the quickest and biggest return. Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns to maximise return. Google Analytics
We ensure that Google Analytics is configured correctly so that every campaign is trackable across every channel and conversions are correctly attributed.
Data science and machine learning
Get more insights from your existing data using proven data science and machine learning techniques.
Data visualisation
Visualise your data so that you can provide understanding upstream, downstream or to partners or customers.
The marketer’s three-minute guide to data science
Data science is the practice of revealing hidden insight from existing data in a manner that enables businesses to make better decisions. Intelligent decisions are based on accurate predictions.
Expert interview: The importance of data science for today’s marketer
Data has always been crucial to marketing, but our ability to make the most of it has always been limited to the technology we have available. These limitations have almost disappeared thanks to machine learning and automation, which make big data accessible to businesses of all sizes.
5 signs you should invest in data science
Data science – it’s the talk of the town for certain. Do you need to invest in data science Here are five signs indicating that it may be time to do so.
Design and build
At Vertical Leap, we believe that design is about more than just how things look but also about how they are used. A great website or digital product needs to impress aesthetically and provide a user-friendly experience that is intuitive and fully satisfies the visitor.
Learn moreFlying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. Middlesex University
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue. 
Property Personnel
Property Personnel, one of the UK’s leading estate agency recruitment consultancies, asked us to increase applications from trainees and second jobbers, which we did.
Help for Heroes
Help for Heroes, the British charity who provide recovery and support for the Armed Forces community and their families, approached Vertical Leap to help make more of the digital marketing mix. WordPress development
WordPress is the most popular CMS on the planet for a reason. We customise it to make it work for you.
Your brand exists offline as well as online. Our design team can help you with brand print design work.
eCommerce development
Maximise your sales online with an e-commerce website that is easy to use and enjoyable to buy from.
9 reasons your website doesn’t work on mobile
Here are nine of the main reasons why your website might not be working on mobile, and some quick tips on how to get around these problems.
5 steps to better CTA (call to action) design
For this post, I’ll be focusing on button CTAs. Humans like the familiar – buttons fit this bill extremely well, both in the physical and digital space.
Design ROI: Is your business looking good?
Design is more than how things look. It is also about how they are used. The better the usability, the more enjoyable the product. Good design matters.