Services
Data insights underpins everything we do
At the heart of successful search marketing sits one key element – data. The deeper and wider you mine, the greater your insight and the more effective your decision. That’s why data flows through all of our services, underpinning everything we do.
Our data insights are supported by three core pillars: Apollo Insights, data science and machine learning, and data visualisation, unearthing needle-in-a-haystack insight, informing our expert teams of exactly where to spend their time to achieve the greatest results.
SEO
Vertical Leap provides customers with the most effective SEO available, through a combination of machine learning, data science and specialist expertise. We dig deeper, achieve more and operate at a scale that is at least 4x the capability of our nearest competitor.
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P&O Cruises
Our ongoing SEO strategy with P&O Cruises - to improve site-wide performance and increase visitors and bookings from organic search - has led to a 4% increase in revenue from organic traffic and a double digit increase in revenue from non-brand traffic.
Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants. The campaign achieved a 79% increase in table bookings from ‘near-me’ searches, and a 60% increase in bookings via organic search.
Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to quickly identify where it should spend its limited budget and achieved a 194% increase in transactions.
Codestone
Codestone is a SAP and IT managed services company that approached us to help with SEO and PPC. We doubled their conversion rate from 1.5 to 3% and reduced Google spend by almost 50%.
Voice Search
Optimise your content for the growing voice search market.
eCommerce SEO
Grow eCommerce revenues by employing smart SEO tactics to attract more of the right people.
Enterprise SEO
Large-scale SEO designed specifically for enterprise-sized businesses.
Five retail SEO tips for converting traffic into customers
Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic into paying customers as possible.
Five search marketing trends you need to know in 2020
Key search marketing trends to have on your radar for 2020, including BERT, Google’s EAT guidelines, voice search, technical SEO and programmatic SEO.
SEO and PPC: 5 reasons you need both from the same agency
So many benefits of having one agency manage your SEO and PPC including how the data from one can enhance the other yielding better overall ROI.
PPC
Vertical Leap is not your everyday PPC agency. We analyse more and dig deeper into your PPC accounts by using data science and machine learning to get you the best possible return from your paid search investment.
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Stagecoach
Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network.
Titan Storage
Titan Storage is a self-storage company that wanted to increase brand awareness among house movers. We ran a Gmail advertising campaign which, in the first three months alone, drove 13,515 impressions and 6.055 clicks. That’s a 45% click-through rate!
Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns, which resulted in a 45% increase in conversions.
London Irish
London Irish Rugby Football Club approached us to help sell the remaining tickets for the St Patrick’s Day event. We ran a PPC campaign for them which achieved 26.5m ad views, 44,000 clicks and 740 Facebook Page likes.
eCommerce PPC
Optimise shopping feeds and maximise your return from Google Shopping.
Remarketing
Attract and retain more customers through sophisticated Remarketing
Landing Pages
Custom-designed landing pages that maximise the conversions from your PPC campaigns.
Google Shopping: Seller vs product ratings
A Google Shopping guide explaining the difference between Google Seller Ratings and Google Product Ratings, and how to get them to appear in your listings.
Waze Local – Advertising on Google’s navigational app
An overview of the various options for advertising on Waze Local – Google’s navigation app – how it works and the costs to advertise.
What is the Google Merchant Center?
Everything you need to know about Google Merchant Center including how to set it up, create and upload your data feed, and check the status of your products.
Content marketing
We use data science and machine learning to deliver optimised and strategic content that puts your brand in front of the people searching for you; and for the exact thing they are searching for.
Learn moreSarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to quickly identify where it should spend its limited budget and achieved a 194% increase in transactions. Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants. The campaign achieved a 79% increase in table bookings from ‘near-me’ searches, and a 60% increase in bookings via organic search. 
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul.
Help for Heroes
Help for Heroes approached Vertical Leap to help them make more of the digital marketing mix. We achieved a 211% increase in PPC conversions and a 28% increase in organic goal completions.
Social PR
Amplify your reach across social channels, promoting your content and building engagement.
Content Strategy
Grow your brand story through a content marketing strategy built for momentum.
Content Creation
From press releases to long-form guides, we apply journalistic expertise to creating quality brand content.
6 ways to check the quality of your website content
Advice from our SEO experts on how to check the quality of your content, how to ensure it follows Google’s E-A-T guidelines and some of our favourite tools.
Every brand has a story – what’s yours?
A look at why brand storytelling is so important, what makes a great brand story and how to unlock the compelling backstory of any business.
Meet the Vertical Leap content marketing team
Get to know our fantastic content marketing team, including the best piece of advice they’ve ever been given and what they do when they’re having a bad day.
Performance UX
You have a beautiful website but is it pulling its weight? Our Performance UX service will make it bigger, better, faster and stronger. Bigger numbers in key metrics such as visits and transactions; better at engaging your visitors so that they come back; faster in this new world where speed matters; and stronger technically.
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Middlesex University
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue.
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns, which resulted in a 45% increase in conversions. Help for Heroes
Help for Heroes approached Vertical Leap to help them make more of the digital marketing mix. We achieved a 211% increase in PPC conversions and a 28% increase in organic goal completions. 
UX Strategy
Systematic UX roadmaps that help improve your website engagement and conversions.
Website Optimisation
Optimise your website to improve its commercial performance.
Usability Testing
Put your website through its paces to see how it performs in multiple usability tests.
UX design trends: The factors that matter most in 2020
UX design is finally starting to get the recognition it deserves – here are some of the key trends savvy marketers are on top of in 2020.
How UX complements SEO to improve conversion strategy
A look at the relationship between user experience (UX) and SEO, and the powerful impact it can have on removing barriers and increasing conversions.
What is conversion rate optimisation?
A brief overview of conversion rate optimisation, what data you need to have in place before you start testing, and advice on running your first A/B test.
Data science
Vertical Leap provides customers with large-scale analysis and needle-in-a-haystack insight.
With our primary service, Unified Insight, we collect and combine your marketing data from different sources (including Apollo), clean it, analyse it, extract additional insight with data science and machine learning; and provide you with a clear narrative and understanding of your website performance.
Learn moreCodestone
Codestone is a SAP and IT managed services company that approached us to help with SEO and PPC. We doubled their conversion rate from 1.5 to 3% and reduced Google spend by almost 50%. Stagecoach
Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network. Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to quickly identify where it should spend its limited budget and achieved a 194% increase in transactions. Keytek
Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns, which resulted in a 45% increase in conversions. Google Analytics
We ensure that Google Analytics is configured correctly so that every campaign is trackable across every channel and conversions are correctly attributed.
Data science and machine learning
Get more insights from your existing data using proven data science and machine learning techniques.
Data visualisation
Visualise your data so that you can provide understanding upstream, downstream or to partners or customers.
10 ways AI changed the world in 2019
Some great ways AI changed the world in 2019 including finding human trafficking victims, tracking great white sharks and writing the new Harry Potter book!
5 data science tips for travel companies
Five key data science tips for travel companies including hyper-personalisation, real-time insights and predictive analytics.
Data science in retail: 4 use cases to help you increase sales
Data science is key to helping retail marketers get the edge through personalised pricing, data-driven attribution, intelligent up-sells and customer lifetime value modelling.
Design and build
At Vertical Leap, we believe that design is about more than just how things look but also about how they are used. A great website or digital product needs to impress aesthetically and provide a user-friendly experience that is intuitive and fully satisfies the visitor.
Learn moreFlying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. Middlesex University
Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue. 
Property Personnel
Property Personnel, one of the UK’s leading estate agency recruitment consultancies, asked us to increase applications from trainees and second jobbers. We achieved a 139% increase in organic traffic and a 40% increase in organic conversions.
Help for Heroes
Help for Heroes approached Vertical Leap to help them make more of the digital marketing mix. We achieved a 211% increase in PPC conversions and a 28% increase in organic goal completions. WordPress development
WordPress is the most popular CMS on the planet for a reason. We customise it to make it work for you.
Your brand exists offline as well as online. Our design team can help you with brand print design work.
eCommerce development
Maximise your sales online with an e-commerce website that is easy to use and enjoyable to buy from.
The pros and cons of using pop-ups on your website
The difference between pop-ups, interstitials and banners, how they impact SEO, and the pros and cons of using them on your website.
Four reasons why we love WordPress Gutenberg
There are many reasons to love WordPress Gutenberg, from the easy page layout builder to rich content and re-usable blocks. It gets a big thumbs up from us!
11 web design trends for 2020 and beyond
A look at some of the most exciting web design trends for 2020 including hyper-personalisation, micro-intentions, dark modes and bold custom typefaces.