Vertical Leap is an industry-leading SEO agency, providing customers with the most effective search engine optimisation service available. Through a combination of intelligent automation, data science and specialist expertise, we are able to analyse huge data lakes, allowing us to achieve more scale than is humanly possible and make evidence-driven decisions that get brilliant results.
Our Apollo Insights technology gives us, and our customers, the edge. Infused with artificial intelligence that provides our search specialists with a level of analysis not humanly possible, we spend more time implementing the activities that will get results for your business.
Search marketing requires more analysis today than ever before. Our intelligent automation technology, Apollo Insights, collects all your marketing data before combining, cleaning and organising it into a single view that delivers SEO understanding and insight.
Machine learning technology analyses this data, providing actionable insights, forecasting and data visualisation, freeing our experts up to spend more time on optimising your website for search to achieve and maintain a competitive advantage for your business.
Our methodology Fix, Boost, Fill manages the SEO workload, breaks down tasks into increments and continually implements them in iterative cycles.
Whether we are fixing what’s broken, boosting what’s working or filling the gaps in your search marketing, everything we do is based on evidence pulled from huge data lakes to ensure that it is the most effective and efficient route to success.
We offer an extensive range of SEO services from local SEO, mobile SEO and international through to app store optimisation, penalty recovery, audits and website migrations. Our SEO specialists are leaders in their field and can provide a tailored service to meet your business needs.
Click on the services to the right to find out more about each one.
SEO optimises websites to maximise organic search ranking and drive relevant traffic to each page. The aim is to bring the right kind of people to your website in the greatest numbers possible – prospects who are most likely to complete your conversion goals. Aside from optimising your website for search engines, SEO also optimises the on-page experience and content with conversions and other marketing goals in mind.
Organic search is the biggest source of traffic for businesses, which means the majority of your online opportunities come from search engines. Modern SEO doesn’t simply aim to maximise traffic numbers, though, it pinpoints the audiences most likely to buy from you and ensures you’re visible at the key moments in the consumer decision process.
Definitely. An effective SEO strategy doesn’t generate traffic for the sake of it. Optimising your website for search increases business opportunities by attracting visitors who demonstrate an interest in buying from you. Google also pays a lot of attention to post-click metrics so SEO has to optimise the on-page experience to maximise search visibility – including conversion rates.
SEO stands for ‘search engine optimisation’ and this was a perfect description for the strategy that emerged shortly after the birth of early search engines. Today, optimising for search engines is still the main function of SEO but the real priority is optimising for business and marketing goals (purchase, conversions, leads, etc.). Modern SEO also has to optimise for the end user with so many on-page factors affecting your search ranking and your ability to convert traffic into paying customers.
SEO will never die while search engines are the biggest source of business traffic. When people need information to help them make purchase decisions, they turn to search engines like Google – and this is where they’re most susceptible to influence. The SEO is dead cliche has been running for more than a decade yet this remains the most important channel for online business.
Let us review your search marketing campaigns and provide a proposal free of charge.