4.9 from over 110 Google Reviews

SEO Services

As an experienced SEO agency, we will improve your online visibility and drive more traffic to your website. Whether you’re looking to increase local visibility or expand your online reach on a larger scale, we offer a range of SEO services that can be tailored to your specific needs.
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We make sure you get found online when it matters most

Getting found online at the exact time people are searching for your services or products is one of the biggest challenges facing businesses today. Thousands of similar companies are all vying for the top spots in search results and only those satisfying all of Google’s exceptionally high and constantly-evolving standards will succeed.

This in itself is difficult when you consider that Google uses over 200 ranking factors in its search algorithm, and makes thousands of updates to the algorithm each year. This is why successful SEO is a full time, ‘always on’ job – take your eye off the ball, and a competitor will take your place in the search results – and it’s hard work getting it back!

How SEO works

SEO is the practice of optimising your website and its content to increase visibility and ranking on search engine results pages (SERPs). The SEO objective is to increase the amount of high-quality organic traffic to your website which will increase your leads and sales.  All SEO starts with keyword research to identify the keywords and phrases that people use to search for products, services, or information related to your business. Combined with an SEO audit, the keyword research will help to form an SEO strategy on how to adjust your website to boost its performance.  

Once we have identified the keywords, we look at on-page optimisation; the process of developing your website’s on-page elements including the content, title tags, meta descriptions, headers, and internal linking structure. High-quality, well-structured, informative and engaging content is critical for SEO as it provides value to your users and is prioritised by search engines.  

It’s important to combine on-page optimisation with off-page optimisation and technical SEO. Off-page optimisation involves building high-quality backlinks from other relevant websites, social media platforms and online directories to your website. In contrast, technical SEO looks at enhancing your site structure, coding and other technical elements, ensuring it’s fast, secure and mobile-friendly.  

Mitchells & Butlers SEO case study header image showing inside of Harvester restaurant
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79% increase in table bookings from ‘near-me’ searches

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Benefits of SEO

As an important part of your digital marketing strategy, SEO can deliver significant benefits to all businesses including:

Increased visibility and traffic

The inclusion of more high-ranking and relevant SEO keywords on your website drives more traffic, improves relevancy and builds authority; all of which improve your website’s SERP ranking.   

Cost-effective marketing

Compared to traditional advertising methods, SEO is a cost-effective marketing tactic which targets users at the exact time when they are actively looking for your products or services, making it more effective in generating qualified leads and conversions. 

Better user experience

SEO involves optimising your website’s structure, content, and other elements to make it more user-friendly and easy to navigate, resulting in better user experience, higher engagement and lower bounce rates.  

Long-term results

Unlike paid advertising, which stops working if you don’t pay, SEO can deliver long-term results in maintaining high SERP positions as long as you’re continuously improving your content and sticking to your SEO strategy. 

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4.9★★★★★ from over 110 Google reviews

We have always strived to offer the best possible SEO and PPC services in the industry, and this is reflected in our Google reviews. We are consistently rated for our high levels of professionalism, quality, responsiveness and knowledge, and are extremely proud of the feedback we receive from our customers.

So whether you’re a small, independent business or a large corporation with offices around the world, you can rest assured that the service we provide will be second-to-none and will always aim to exceed your expections.

Our SEO process

1. Initial analysis and goal setting

The first step in our SEO process is to identify your target audience and their characteristics. Defining your audience is critical to creating engaging content and optimising your website to rank for the right keywords. Getting to know the market is also important in understanding your competitors and setting performance benchmarks. Our next step is to set SEO objectives based on the aims of the website such as lead generation or brand awareness. Setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives ensure you’ll have a real business impact. We then create a meaningful SEO strategy to help you hit your goals. This will include a roadmap so that you have a clear understanding of all the focus areas and actions in the months ahead. 

2. Keyword research

Keyword research is a critical component of SEO and we will identify the terms people are using to search for topics related to your business. Keywords help prioritise your content creation and optimise your website to rank for relevant keywords in your industry. Each keyword will have a search volume and several other businesses in your industry competing for it. We will work to understand what terms to target to bring the greatest return on investment which is key to ensuring success.   

3. Implement strategy

Once the strategy is in place and keywords are identified, we will implement the SEO strategy to optimise your website and track its performance over time. We are agile in our approach and work with you to update the roadmap and strategy to prioritise changes as needed. 

Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.

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Our SEO tools ensure you stay one step ahead of competitors

We’re an evidence-driven SEO agency that uses many SEO tools to identify opportunities for improvement, optimise your website and track performance over time. This ensures we’re offering the best SEO strategy to improve your website’s visibility, traffic and conversions. We have developed the most intelligent SEO software in the industry, Apollo Insights. It collates every piece of data available, 24/7, about your website from multiple online resources, analyses it and provides our SEO specialists with unrivalled insights. 

Alongside Apollo Insights, we use several other tools including Google Search Console, Google Analytics 4, Google PageSpeed Insights and Screaming Frog to unearth insights that would be difficult to discover manually. We are therefore able to spot emerging trends and changes in consumer behaviour to help our customers capitalise on these insights before their competition.  

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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752% return on ad spend for PPC campaigns
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51% increase in SEO-driven revenue
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79% increase in table bookings from ‘near-me’ searches
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Frequently asked questions

When appointing an SEO agency, you must identify how credible they are. There are lots of agencies who have poor reputations but this can be hard to determine by their website. Check out their customers and Google reviews – even ask to speak to one for a reference. Question the SEO agency on their processes and technology. You want to understand how much SEO work is required to help you hit your objectives. And how much of your budget will be spent on manual tasks that should be automated. Ask about their reporting and to see an example report. Also what roadmap they will put in place to ensure you achieve the return on investment you need. A good SEO agency will be open and honest about their procedures and customers. This should give you confidence to appoint them.

We offer the full range of SEO services including: Amazon SEO, app store optimisation, eCommerce SEO, enterprise SEO, international SEO, local SEO, mobile SEO, penalty recovery, podcast SEO, SEO audits, technical SEO, voice search, SEO training and SEO support with website migration.

SEO stands for ‘search engine optimisation’. This was a perfect description for the strategy that emerged shortly after the birth of early search engines. Today, optimising for search engines is still the main function of SEO but the real priority is optimising for business and marketing goals (purchase, conversions, leads, etc.). Modern SEO also has to optimise for the end user. It considers many on-page factors and your ability to convert traffic into paying customers.

An SEO agency will help your brand get found online. They should take time to understand your audience and objectives, then put together a strategy to ensure that when your audience is searching for the products and services you offer, that your website is presented to them on Google (or in other search engines). This involves hundreds of tasks and ongoing optimisation such as technical SEO, local SEO, on-page SEO, off-page SEO, content marketing, user experience etc.


The cost of an SEO agency can vary based on what you want to achieve as a company and how competitive your marketplace is. If you are a small business wanting to increase visibility at a local level, you might pay £600-£800 per month. But, if you are a nationwide or international company and want to increase visibility across the UK or abroad, you could pay £10k+ per month. We always quote on a case by case basic so email [email protected] if you’d like an idea of costs.

Definitely. An effective SEO strategy doesn’t generate traffic for the sake of it. Optimising your website increases opportunities by attracting visitors who want to buy from you. Google also pays a lot of attention to post-click metrics. This means SEO also has to optimise the on-page experience to maximise search visibility.

SEO will never die while search engines are the biggest source of business traffic. When people need information to help them make buying decisions, they turn to search engines like Google. This is where they’re most susceptible to influence. The SEO is dead cliche has been running for more than a decade – yet this remains the most important channel for online business.

We hear this a lot. There are loads of SEO agencies that don’t have the skills or technology to deliver good SEO services. If you’ve been burned before by an SEO agency, that doesn’t mean you can’t work with another in the future. That’s why we have a completely open and honest way of working with our customers. You can log into our workstream system and see exactly what’s happening on your campaign at any time. We send regular reports and have regular catch ups so that you always know the status of your campaigns. Plus how your budget is being spent.