Evidence-driven SEO agency powered by intelligent automation

Vertical Leap is an industry-leading SEO agency, providing customers with the most effective search engine optimisation service available. Through a combination of intelligent automation, data science and specialist expertise, we are able to analyse huge data lakes, allowing us to achieve more scale than is humanly possible and make evidence-driven decisions that get brilliant results.

Our Apollo Insights technology gives us, and our customers, the edge. Infused with artificial intelligence that provides our search specialists with a level of analysis not humanly possible, we spend more time implementing the activities that will get the results your business needs.

Delivering more insight

Delivering more insight

Search marketing requires more analysis today than ever before. Our intelligent automation technology, Apollo Insights, collects all your marketing data before combining, cleaning and organising it into a single view that delivers SEO understanding and insight.

Machine learning technology analyses this data, providing actionable insights, forecasting and data visualisation, freeing our experts up to spend more time on optimising your website for search to achieve and maintain a competitive advantage for your business.

Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
P&O Cruises
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
London Irish
Fix-Boost-Fill methodology

Fix-Boost-Fill methodology

Our methodology Fix, Boost, Fill manages the SEO workload, breaks down tasks into increments and continually implements them in iterative cycles.

Whether we are fixing what’s broken, boosting what’s working or filling the gaps in your search marketing, everything we do is based on evidence pulled from huge data lakes to ensure that it is the most effective and efficient route to success.

Our SEO services

We offer an extensive range of SEO services from local SEO, mobile SEO and international through to app store optimisation, penalty recovery, audits and website migrations. Our SEO specialists are leaders in their field and can provide a tailored service to meet your business needs.

Click on the services to the right to find out more about each one.

Get in touch

Amazon Optimisation

Increase your visibility and maximise sales on the world’s biggest eCommerce platform.
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App Store Optimisation

Get found in the major app stores, increase downloads and maximise revenue.
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eCommerce SEO

Increase visibility of your online shop and convert more of your web visitors to paying customers.
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Enterprise SEO

Quickly and easily scale your SEO, no matter how large your site, leaving no stone unturned.
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International SEO

Maximise your visibility across multiple countries and engage locally with relevant content.
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Local SEO

Increase online visibility at a local level and drive more footfall to your door.
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Mobile SEO

Ensure your website performs well on mobile and satisfies Google's requirements for mobile-first indexing.
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Penalty Recovery

Organic penalty diagnosis, fixes and maintenance to help your website get back on track.
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SEO Audits

Detect issues as they develop and put fixes in place before they damage your search ranking.
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SEO Training

Professional SEO training from industry-leading organic search marketing specialists.
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Technical SEO

Fix hidden issues that might be preventing your site from getting maximum visibility in the search results.
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Voice Search

Identify new long tail keywords and ensure your content is optimised for spoken user queries.
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Website Migration

Migrate your website with minimal disruption to search ranking, functionality and revenue.
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SEO Case Study

79% increase in table bookings from ‘near-me’ searches, and a 60% increase in bookings via organic search.

Frequently asked questions

Search engine optimisation (SEO) increases the quantity and quality of traffic visiting your website. The aim is to maximise the number of business opportunities on your website by bringing in more traffic from search engines and increase conversion rates by attracting visitors who demonstrate an interest in buying your products or services.

Absolutely! SEO will help to build your brand’s authority in Google and other search engines, helping your website to become more visible when users are searching for the products and services that you offer. Most people start their research at their keyboard, and a strong SEO strategy will ensure that you are on their radar from the very early research stages through to consideration and purchase. In today’s digital world, SEO is a must for any business.

Yes. SEO helps you increase conversion rates in three key ways. First, it helps you target relevant users, who are more likely to buy from your business, by targeting the right keywords and producing the right kind of content. Secondly, SEO improves your search ranking, which drives more traffic to your website and steadily increases conversions over time. Finally, modern SEO is heavily tied to user experience (UX), which means you’re also optimising page speed, engagement and other key factors that directly improve conversion rates.

SEO stands for “search engine optimisation” and this describes the discipline of optimising web pages so that search engines can crawl and index them, which was all SEO involved in the early days of the web. However, modern SEO is as much about optimising for users as it is search engines.

Yes! Despite hearing that ‘SEO is dead’ for over a decade, organic search is still responsible for more than half of all website traffic – far more than any other digital channel. SEO has certainly evolved over the years but, if anything, it’s grown as it integrates further with content marketing, UX design and conversion rate optimisation.