When appointing an SEO agency, you must identify how credible they are. There are lots of agencies who have poor reputations but this can be hard to determine by their website. Check out their customers and Google reviews – even ask to speak to one for a reference. Question the SEO agency on their processes and technology. You want to understand how much SEO work is required to help you hit your objectives. And how much of your budget will be spent on manual tasks that should be automated. Ask about their reporting and to see an example report. Also what roadmap they will put in place to ensure you achieve the return on investment you need. A good SEO agency will be open and honest about their procedures and customers. This should give you confidence to appoint them.
We offer the full range of SEO services including: Amazon SEO, app store optimisation, eCommerce SEO, enterprise SEO, international SEO, local SEO, mobile SEO, penalty recovery, podcast SEO, SEO audits, technical SEO, voice search, SEO training and SEO support with website migration.
SEO optimises websites to increase organic search ranking and traffic. The aim is to bring the right kind of people to your website in the greatest numbers possible. These should be prospects who are most likely to complete your conversion goals. SEO also optimises the on-page experience to help you achieve your marketing goals.
SEO stands for ‘search engine optimisation’. This was a perfect description for the strategy that emerged shortly after the birth of early search engines. Today, optimising for search engines is still the main function of SEO but the real priority is optimising for business and marketing goals (purchase, conversions, leads, etc.). Modern SEO also has to optimise for the end user. It considers many on-page factors and your ability to convert traffic into paying customers.
Organic search is the biggest source of traffic for businesses. This means the majority of your online opportunities come from search engines. Modern SEO doesn’t aim to maximise traffic numbers, though. It pinpoints the audiences most likely to buy from you and ensures you’re visible at the key moments in the consumer decision process.
The cost of an SEO agency can vary based on what you want to achieve as a company and how competitive your marketplace is. If you are a small business wanting to increase visibility at a local level, you might pay £600-£800 per month. But, if you are a nationwide or international company and want to increase visibility across the UK or abroad, you could pay £10k+ per month. We always quote on a case by case basic so email email@example.com if you’d like an idea of costs.
Definitely. An effective SEO strategy doesn’t generate traffic for the sake of it. Optimising your website increases opportunities by attracting visitors who want to buy from you. Google also pays a lot of attention to post-click metrics. This means SEO also has to optimise the on-page experience to maximise search visibility.
SEO will never die while search engines are the biggest source of business traffic. When people need information to help them make buying decisions, they turn to search engines like Google. This is where they’re most susceptible to influence. The SEO is dead cliche has been running for more than a decade – yet this remains the most important channel for online business.
We hear this a lot. There are loads of SEO agencies that don’t have the skills or technology to deliver good SEO services. If you’ve been burned before by an SEO agency, that doesn’t mean you can’t work with another in the future. That’s why we have a completely open and honest way of working with our customers. You can log into our workstream system and see exactly what’s happening on your campaign at any time. We send regular reports and have regular catch ups so that you always know the status of your campaigns. Plus how your budget is being spent.
If your digital campaigns are underperforming, our commitment-free health check will reveal powerful insights to help you improve performance.