Data Analytics Services

Data analytics services offering real competitive advantage

Data analytics services offering real competitive advantage

Vertical Leap is a data analytics agency using predictive analytics and intelligent automation to provide customers with a competitive edge, through large-scale analysis and needle-in-a-haystack insight.

Using sentiment analysis, attribution modelling, customer segmentation and bespoke models, our data analytics services will help you make sense of your data, delivering evidence-based insights that provide answers to the critical questions that will keep your business growing and position you ahead of the competition in your marketplace.

Vertical Leap are very data focused which meant the decisions they made for us generated a good return right from the offset We very quickly saw significant increases in traffic levels, organic transactions and organic revenue, and this trend looks set to continue.
Sarah Raven
Guests are at the centre of what we do, so creating a website which is easily discoverable in search engines is a high priority for us. Vertical Leap partnered with us to overcome the scale of our website and provide a better online guest experience for the thousands of guests that holiday with us every year. Vertical Leap is a valued partner, and we are proud of our ongoing relationship.
Help for Heroes
Mitchells and Butlers engaged with the Vertical Leap SEO team to grow search visibility for 350+ restaurants. They've achieved the goals we set and we’ve since expanded the services they provide to include many more of our brands.
Mitchells & Butlers
We use Vertical Leap to provide our PPC, SEO, content and creative work. We get a proactive service, and being able to login to Apollo Insights means we know everything that is happening.
Help for Heroes
We have been working with the team at Vertical Leap for the past year. We have created and launched a new website which, in just a matter of weeks started delivering excellent results. The team are professional, extremely knowledgeable and fun to work with.
PODFather
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend VL for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Royal Airforce Benevolent Fund
We were overwhelmed by the success of the campaign, the communication from the team at Vertical Leap was excellent. They really know their stuff and reached more people than we ever thought possible. We saw a massive spike in ticket sales after the campaign went live, we were tracking way ahead of last year’s sales throughout the campaign, so massive thank you for your work, we are VERY happy.
London Irish

Our data analytics services

We offer a wide range of data analytics services, from Google Analytics through to more advanced visualisation and modelling. Whether you simply want to get your analytics in order, or create complex models to predict customer behaviour, we can help.

Click on the data analytics services to the right to find out more.

Get advice from our data team

Data-Driven Attribution

Get accurate views of your digital channels and marketing campaigns using data-driven attribution.
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Data Visualisation

Gain powerful and often hidden insights from your data using advanced data visualisation techniques.
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Google Analytics

Ensure you have complete visibility across all your digital channels to back up your marketing decisions.
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Propensity Modelling

Consolidate your data and create a dynamic, scalable, ROI-driven model to predict customer behaviour.
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Recommender Systems

Increase your conversion rates with a custom-built recommendation engine to suit your marketing needs.
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Sentiment Analysis

Collect, monitor and analyse conversations to understand what your customers truly think.
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Stagecoach PPC case study header image showing children dancing
Data Visualisation Case Study

How we took a single PPC metric and turned it into powerful business insights.

monitor showing analytics

From basics to advanced

The key to effective marketing is ensuring that your data sources are clean and correct – if not, this can lead to inaccurate reporting and actions. Getting the basics right, such as Google Analytics, will ensure that every campaign is trackable across every channel and conversions are correctly attributed across all areas of your marketing matrix.

As a trusted data analytics agency, we can work with you to get more insights from your existing data using proven data science and machine learning techniques. We can also help you visualise your data so that you can provide understanding upstream, downstream or to partners and customers.

Frequently Asked Questions

Data science is the discipline of collecting and analysing data to extract valuable insights that can inform smarter decisions. This is a broad field that ranges from designing data models, developing algorithms, visualising data, gaining accurate insights and so much more.

For marketers, data science helps us to make smarter business and marketing decisions. This includes identifying new opportunities, testing strategies and campaigns, predicting new trends, and learning valuable lessons from both success and failure.

Data science takes the guesswork out of marketing helps ensure that every part of your budget is used in the most effective way.

Data science is a broad term for all scientific disciplines that revolve around data and this includes machine learning. Artificial intelligence (AI) is one of the many disciplines that fall under data science and machine learning (ML) is a subset of AI that involves training algorithms with large datasets to make decisions without human input.

Data analytics is another discipline within data science – one that refers to the analysis of data with the aim of extracting meaningful insights that can be used to draw conclusions or inform decisions. Data visualisation is a key part of analytics, allowing humans to “see” patterns that we could never spot in raw data.