We offer a wide range of data analytics services, from Google Analytics to visualisation and modelling. Whether you want to get your analytics in order, or create complex models to predict customer behaviour, we can help.
Click on the data analytics services to the right to find out more.
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Data science is the discipline of collecting and analysing data to extract valuable insights that can inform smarter decisions. This is a broad field that inclues designing data models, developing algorithms and visualising data.
Data science is a broad term for all scientific disciplines that revolve around data – this includes machine learning. Artificial intelligence is one of the many disciplines that fall under data science. Machine learning is a subset of AI that involves training algorithms with large datasets to make decisions without human input.
Data analytics is another discipline within data science. It refers to the analysis of data with the aim of extracting meaningful insights that can be used to draw conclusions or inform decisions. Data visualisation is a key part of analytics, allowing humans to “see” patterns that we could never spot in raw data.