We always strive to offer the best digital marketing service in the industry, and our Google reviews reflect this. Our customers praise us time and time again for our high levels of professionalism, knowledge, quality of service and responsiveness. Check out our reviews here.
So whether you’re a small online shop or a large, international retailer with a presence around the world, we promise to deliver the best possible digital marketing service for your budget to help you sell more online.
We have worked with a wide range of eCommerce companies including: clothing retailers, gardening shops, office furniture suppliers, packaging companies, book shops, drink suppliers, home furnishing retailers… the list is endless!
Our eCommerce marketing services include: eCommerce SEO, eCommerce PPC, website design, content marketing, digital marketing strategy, data & analytics, conversion rate optimisation, and training. So whatever eCommerce marketing challenge you’re facing, we have the skills and industry knowledge to help you get found and sell more online.
Hillier, a garden retailer with 20 centres across the UK, wanted to increase online sales. We set up a ‘Performance Max’ shopping campaign in Q1 2022 and by Q2 almost half of all transactions were coming from this campaign. We noticed that the main source of revenue came from the higher value items (outdoor living products) so we then built a Performance Max campaign to solely push these items to maximise return on investment.
The newer higher value Performance Max campaign is now delivering a return on ad spend of 752%.
One of your top priorities when it comes to your eCommerce website is making sure that it is easy for potential customers to find. Many people use search engines such as Google or Bing on a regular basis in order to find products they want, which means you must rank highly in order for them to reach your site. SEO is critical for any successful eCommerce company and if you want people coming through your doors, then you need effective SEO. There are a number of different factors that can affect how well you rank on Google but some elements such as keyword optimisation will play a huge role in helping you achieve success with your eCommerce business.
Whether it’s through pay-per-click advertising, SEO or any other online means of promotion; if your goal is growth, it can be achieved through several different ways when using digital marketing campaigns. You just need to know what works best for your industry. In order to make sure you are having success with each campaign that you implement it’s important that you learn from previous experiences. Test as much as possible with small budgets and refine accordingly until finding out which campaigns are most successful for your brand.
There are several digital marketing channels you can use for your online store. From search engine optimisation (SEO) to social media advertising, there are ways you can not only drive more traffic and conversions but also connect with your target audience. The most important step is defining who that audience is. What pain points do they have? What language do they speak? How old are they? You want to know these details so that you can develop content that speaks their language and addresses their needs. Once you understand what makes your target audience tick, it will be much easier for you figure out which digital marketing channels work best for your online store.
When it comes to marketing for ecommerce companies, PPC (pay-per-click) advertising is one of your most powerful tools. That said, it’s also one of your most expensive. For many smaller eCommerce brands, PPC isn’t cost effective—but that doesn’t mean you should ignore it altogether. If you have limited resources, consider starting with a smaller ad spend and ramping up as needed based on performance. Consider advertising on the social media channels as that is often considerably cheaper than on Google Ads. To set yourself up for success with pay-per-click advertising: optimise your PPC campaigns based on performance, invest in landing page best practices, and build an audience for retargeting efforts.
Although different kinds of businesses can thrive on different social media platforms, eCommerce companies are best served by paying attention to social media’s two biggest platforms: Facebook and Instagram. If you own an eCommerce business, it is important to understand how digital marketing can benefit your business’s bottom line. That’s where we come in. Our team of seasoned marketers has experience developing eCommerce marketing campaigns that have generated millions of pounds in revenue for clients worldwide. We specialise in working with eCommerce businesses that sell a wide range of products across a variety of categories—everything from food products and household items, such as T-shirts and toys, all the way up to luxury goods.
The leading eCommerce platform at present is WooCommerce. You have a lot of options if you want to use it, whether it’s on a WordPress site or you want to build it from scratch with HTML and CSS. It has more flexibility than Shopify but isn’t as widely adopted as some of its competitors.
Shopify is a popular platform for eCommerce because it’s so easy to use. It’s incredibly user-friendly, but it isn’t as good for advanced eCommerce needs. Additionally, you have much less control over how your site looks than you would with WooCommerce or Magento. It’s great if you don’t want a lot of flexibility in your design and want something that will just work without any effort on your part.
Magento is an excellent eCommerce platform if you want more customisation options. It gives you a lot of control over how your site looks and feels, but that also comes with more technical overhead than some of its competitors. If you don’t mind spending time learning how it works, it can be a great choice for your business. It has everything you need to run an online store but may not be as easy to use as WooCommerce or Shopify.
It’s impossible to provide a set price as there are so many factors that influence it eg. the state of your website, its size, your objectives, how competitive your industry is etc. For a bespoke quote, contact us on 02392 830281 or [email protected].