Fashion marketing is tough! It is becoming increasingly difficult for small and medium sized fashion brands to compete against the ever-growing large corporations that continue to dominate the fashion industry. But whilst smaller fashion brands might not have big budgets to spend on digital marketing, this doesn’t mean they can’t capture opportunities to drive shoppers to their online and offline stores. It’s simply a case of getting clever with your campaigns.
We are a fashion marketing agency with over 20 years’ experience helping fashion companies drive traffic to their websites using advanced PPC and SEO techniques and ultimately sell more online.
We always strive to offer the best digital marketing service in the industry, and our Google reviews reflect this. Our customers praise us time and time again for our high levels of professionalism, knowledge, quality of service and responsiveness. Check out our reviews here.
So whether you’re a small fashion shop or a large, international fashion retailer with a presence around the world, we promise to deliver the best possible digital marketing service for your budget to help you sell more online and drive more footfall to your stores.
Over the years we have developed a good understanding of the challenges brands in the fashion industry face, such as:
At Vertical Leap, we use a range of intelligent data science and automation techniques to predict the times customers are most likely to buy and ensure your campaigns are optimised for those moments.
Our fashion marketing services include: SEO, PPC, website design, content marketing, digital marketing strategy, data & analytics, conversion rate optimisation, and training. So whatever challenges you’re facing, we have the skills and industry knowledge to help you get found online and drive shoppers to your online and offline stores.
The fashion industry has always been one of quick adoption when it comes to marketing and advertising trends. If you want to sell products, then digital marketing is a great way to achieve that goal, but there are some very important factors to consider before jumping in head first. One of these is SEO – search engine optimisation. While many people think of SEO as something that’s irrelevant or impossible to implement in an industry where trends change as quickly as they do in fashion, that’s not actually true. Search engines can be an incredibly valuable tool for your business if you’re able to properly optimize your content in a way that makes sense for search engines and shoppers alike.
Digital marketing is a hugely important part of any fashion marketing strategy. Social media is one example, with Instagram and Facebook being particularly relevant platforms for fashion brands to be active on. The world of online retail has exploded in recent years, with established and niche brands alike benefitting from an online presence. This can include anything from an e-commerce website to an Amazon storefront, and everything in between—the key is knowing your audience, what they want to see from you online, and how you can give it to them.
Social media is one of the most effective marketing channels available to fashion brands today. Having a robust presence on social networks lets you reach hundreds or thousands of potential customers who are already engaged with similar content related to your niche—not to mention more relevant than blanket ads in traditional mediums like TV and radio. Social media is especially useful if you have a strong visual brand (i.e., clothing)—photos and videos showcase products well, giving viewers interested in making purchases an idea of what they’re buying before they click buy. If you need help coming up with ideas for posts , social listening tools can help point out trends worth highlighting, or even hashtags worth joining in on.
Paid advertising is also effective. Using an ad-buying platform like Google AdWords or Facebook Ads can help you spread your message to a larger audience, albeit one that’s more difficult to target. Generally speaking, paid ads are a good idea if you already have a customer base to whom you want to send specific messages about discounts or product releases. On top of all that, pay attention to what your competitors are doing and tweak your strategy as necessary: in digital marketing especially, paying attention to trends can have a huge impact on how well your brand performs.
As a digital marketing agency that works with fashion brands, we get asked questions about social media all of the time. While there’s no simple answer, we often ask my clients to think about social media in four categories: Use it to attract followers through content, use it to spread buzz through fun contests and promotions, use it as a platform to connect with customers, and use it as a tool to increase sales directly on your site or store.
Virtual fashion, or virtual dressing is an emerging trend in which customers use 3D and augmented reality technology to virtually try on clothing. Adopting virtual dressing requires nothing more than a phone, a scanner, and a computer. When combined with ecommerce sites like Amazon Fashion, virtual dressing allows consumers to select items from their preferred brands, scan them with their smartphones, and preview them virtually in real time. This allows shoppers to see what clothes will look like before making a purchase decision. This kind of technology is quickly becoming popular among consumers due to its simplicity and ease of use—and it’s also fairly cheap!