We use data science and intelligent automation to deliver optimised and strategic content that puts your brand in front of the people searching for you; and for the exact thing they are searching for.
Our proprietary technology algorithmically identifies gaps in your content, every single word or phrase you are seen for; and everything you are not but should be, enabling us to write highly targeted content based on real-time evidence and market demand.
Content marketing continues to be at the heart of all other digital channels. After all, without content, your marketing campaigns have no context, meaning or purpose. But with so much data available and so much pressure on content teams to show a return; knowing what to write, for what platform and why, requires much more than gut feel and guesswork.
We use intelligent algorithms to remove guess work from content marketing, algorithmically identifying what people are searching for, the commercial benefit, whether your site has that content already and the volume of demand. Based on this evidence, we create the exact piece of content they are looking for, resulting in better engagement, experience and return.
We apply the magazine mindset to the content we produce for you as well as the way we work. A team of editors, writers and designers work with you on a strategy and an editorial calendar, working on a range of content ideas. Each piece of content is created with the reader in mind, so that publication and promotion can follow through with purpose.
This journalistic approach to content marketing means we are able to research and produce content for any industry, no matter how technical or specialist your area of expertise. And we’re always keen to look beyond written content – such as infographics, video, podcasts and interactive content – if we feel this will help you better connect with your audience.
Our content marketing services include content strategy, content creation, content promotion and everything in between. We can help you identify what’s working and what’s not, breathe life into old content, optimise under-performing content and fill content gaps.
To find out more about our content marketing services, click on the links to the right.
Content marketing is the strategic creation and delivery of messages that capture the interest of your target audience. By understanding how the needs of your ideal customers change along the consumer journey, you can deliver content that addresses their needs at every stage, introducing your brand to new prospects and keeping them engaged throughout the buying process.
Content is the substance that connects your brand with real people. The modern consumer journey is longer and more complex than ever, meaning brands need to engage with prospects on a meaningful level before delivering any kind of sales pitch.
Content marketing bridges the gap between mild interest and strong purchase intent, allowing brands to legitimately engage with prospects at the earlier stages of the consumer journey, increase incentive and influence purchase decisions.
The best content marketing examples satisfy the needs of the company’s target audience, even if they’re not ready to make the purchase yet. For example, a company selling photo editing software can produce a library of photography and photo editing advice that genuinely addresses the interests of photographers while subtly showcasing the best of its product.
Content marketing is a multichannel strategy so in-depth blog posts on the company’s website can be reinforced with social posts promoting the content, remarketing ads promoting free downloads and video guides on YouTube to expand the audience even further.
“Content is king” refers to the role of content in every modern marketing strategy. Take the content out of SEO, social media, landing pages, etc. and all you’re left with is empty templates. The expression “content is king” has been overused to the point of becoming cliché but its meaning remains as relevant as ever.
Absolutely. Try growing your business without content marketing and you’ll quickly realise how important it is – not only as a standalone strategy but one that puts the meat on the bones of your other strategies. At a strategic level, it’s the content in every campaign that gets your message across and inspires users to take action.