Content marketing
Targeted content using data science and real-time market demand analysis.
We use data science and machine learning to deliver optimised and strategic content that puts your brand in front of the people searching for you; and for the exact thing they are searching for.
We use proprietary technology to algorithmically identify gaps in your content, every single word or phrase you are seen for; and everything you are not but should be, enabling us to write highly targeted content based on real time analysis and market demand.
What we can do
What they say
We use Vertical Leap to provide our PPC, SEO, content and creative work. They provide us with a pro-active service and being able to login to Apollo means we know everything that is happening.
Data led content marketing that meets specific demand
Content marketing continues to be at the heart of all other digital channels. After all, without content your marketing campaigns have no context, meaning or purpose. But with so much data available and so much pressure on content teams to show a return; knowing what to write, for what platform and why, requires much more than gut feel and guesswork.
We use intelligent algorithms to remove guess work from content marketing, algorithmically identifying what people are searching for, the commercial benefit, whether your site has that content already and the volume of demand. Using these insights, we create the exact piece of content they are looking for, resulting in better engagement, experience – and return.
Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to quickly identify where it should spend its limited budget and achieved a 194% increase in transactions. View case study
Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants. The campaign achieved a 79% increase in table bookings from ‘near-me’ searches, and a 60% increase in bookings via organic search. View case study
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. View case study
Help for Heroes
Help for Heroes approached Vertical Leap to help them make more of the digital marketing mix. We achieved a 211% increase in PPC conversions and a 28% increase in organic goal completions. View case study
Applying a magazine mindset to everything we do
We apply the magazine mindset to the content we produce for you as well as the way we work. A team of editors, writers and designers work with you on a strategy and an editorial calendar, working on a range of content ideas. Each piece of content is created with the reader in mind, so that publication and promotion can follow through on a purpose.
Vertical Leap's approach to content marketing has complete changed the way we operate. We're now more efficient and much more visible in Google.
Related posts
If you’re still interested in our services these posts might suit you.
How to use data science to create interesting brand stories
To reach the ‘sceptic’ consumers, brands should be raising the quality of content they are producing and sharing. Data-backed content is now in high demand. And data science should become your tool to elevate your brand’s authority and credibility.
How to write like a data journalist
Data journalism, or data storytelling, means telling your story with charts, graphs or diagrams, enabling your reader to view the data that forms the story.
Content marketing FAQs
Get the low-down on all the questions marketers are asking about content marketing with answers from our content specialists.