Content marketing
Targeted content using data science and real-time market demand analysis.
We use data science and machine learning to deliver optimised and strategic content that puts your brand in front of the people searching for you; and for the exact thing they are searching for.
We use proprietary technology to algorithmically identify gaps in your content, every single word or phrase you are seen for; and everything you are not but should be, enabling us to write highly targeted content based on real time analysis and market demand.
What we can do
Content creation
From press releases to long-form guides, we apply journalistic expertise to creating quality brand content.
Content strategy
Grow your brand story through a content marketing strategy built for momentum.
Social PR
Amplify your reach across social channels, promoting your content and building engagement.
What they say
We use Vertical Leap to provide our PPC, SEO, content and creative work. They provide us with a pro-active service and being able to login to Apollo means we know everything that is happening.
Data led content marketing that meets specific demand
Content marketing continues to be at the heart of all other digital channels. After all, without content your marketing campaigns have no context, meaning or purpose. But with so much data available and so much pressure on content teams to show a return; knowing what to write, for what platform and why, requires much more than gut feel and guesswork.
We use intelligent algorithms to remove guess work from content marketing, algorithmically identifying what people are searching for, the commercial benefit, whether your site has that content already and the volume of demand. Using these insights, we create the exact piece of content they are looking for, resulting in better engagement, experience – and return.
Sarah Raven
Sarah Raven is an online gardening retailer. We used machine learning to identify where it should spend its limited budget in order to get the quickest and biggest return. View case study
Mitchells & Butlers
Mitchells & Butlers asked us to help improve local search visibility for its 350+ Toby Carvery and Harvester restaurants. View case study
Flying Fish
Flying Fish is a maritime education provider whose website allows students to book courses directly. The website was outdated and poorly maintained and needed a design overhaul. View case study
Help for Heroes
Help for Heroes, the British charity who provide recovery and support for the Armed Forces community and their families, approached Vertical Leap to help make more of the digital marketing mix. View case study
Applying a magazine mindset to everything we do
We apply the magazine mindset to the content we produce for you as well as the way we work. A team of editors, writers and designers work with you on a strategy and an editorial calendar, working on a range of content ideas. Each piece of content is created with the reader in mind, so that publication and promotion can follow through on a purpose.
Vertical Leap's approach to content marketing has complete changed the way we operate. We're now more efficient and much more visible in Google.
Related posts
If you’re still interested in our services these posts might suit you.
How to check the quality of your website content
In this article, we define what quality content means in modern SEO – something many brands still struggle to clarify. Then we look at how you can check the quality of content before you publish it.
10 content promotion tips to help you get more traffic
PR professionals think about the promotion before they think about the content. If you adopt that mentality, your editorial planning will go from just ‘content’ to ‘marketing content’.
How to analyse social content performance
We have been categorising social content posts to analyse their effectiveness. Here are the top tips on the kinds of posts that work best on social media.