Digital Marketing For Charities

Group of people volunteering for charity

High-performance charity marketing services

There are 170,000 charities in the UK, all competing for the hard-earned cash of potential supporters and beneficiaries. As a result, digital marketing for charities is very competitive, makiing it increasingly challenging to get your brand found online and drive engaged visitors to your website.
As an experienced charity marketing agency, we work with charities and ‘not for profit’ companies such as Help For Heroes, The National Museum of the Royal Navy and The Royal Airforce Benevolent Fund. We will help you connect with beneficiaries and supporters and raise crucial funds through a range of digital marketing services including SEO, PPC, web design and content marketing.
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4.9★★★★★ from over 110 Google reviews

We always strive to offer the best digital marketing service in the industry, and our Google reviews reflect this. Our customers praise us time and time again for our high levels of professionalism, knowledge, quality of service and responsiveness.  Check out our reviews here.

So whether you’re a small charity or a large, international business with a presence around the world, we promise to deliver the best possible digital marketing service for your budget to ensure you achieve maximum visibility online to attract new donors and volunteers.

Google Ad Grant experience

Google Ad Grant experience

Google Ad Grants are grants of $10,000 for charities to spend on PPC for digital marketing. These can make a phenomenal difference to your available budget to help you drive awareness, raise money and recruit volunteers for your charity.
We have lots of experience helping charities optimise their Google Ad Grant accounts. We can even help you apply for second grants! This can provide significant levels of extra free ad spend per year to ramp up your charity digital marketing strategy.
When they tell you that they will be an extension of your team, that's the absolute truth. And, one of the many reasons why I strongly recommend Vertical Leap for both SEO and PPC. They continue to deliver incredible results to us on both areas - sometimes with little notice and tight deadlines.
Logan Armendone-Mowbray
Digital Marketing For Charities Digital Marketing For Charities
Help for Heroes image of two soldiers carrying a wounded soldier

Supporting Help for Heroes

Help for Heroes wanted to engage potential beneficiaries and supporters, and generate donations to support our war heroes and save lives.
Our SEO, PPC, web design and CRO specialists collaborated with the Help for Heroes team to design a new site. We addressed challenges at every stage of the marketing funnel, from brand awareness through to conversion rate optimisation. We also designed several of their key campaigns for the Paralympics.
Help For Heroes now have a more prominent and targeted search marketing presence, and a more streamlined user experience. This led to significant increases in traffic and a much-improved conversion rate.
National Museum Royal Navy - Warrior Ship

How we're helping NMRN

When Vertical Leap took over management of the Google Ad Grants account for the National Museum of the Royal Navy, they were facing several challenges. This was due to Google’s new and very strict rules on how budget could be spent which meant they weren’t spending the full grant amount.
Through major expansion and optimisation of the Google Ad Grant account, we increased spend to $10,000. We then advised NMRN to apply for a second grant, providing them with thousands of dollars extra ad spend per year. A fantastic result for a fantastic charity!
RAF plane flying

Royal Air Force Benevolent Fund

The Royal Air Force Benevolent Fund wanted to increase brand awareness, drive more traffic to their website and increase website conversions, particularly focusing on promoting their ‘Get Support’ services.

We introduced PPC campaigns across various platforms including Google Search, Display, YouTube and Performance Max. We segmented users by intention/audience  i.e. Get Support vs Fundraising, and focused on a mix of top and bottom of funnel keywords, split out by audience type i.e. veteran/serving RAF/family.

We saw a 14% increase in Google paid conversions and a 69% decrease in cost per conversion (2022 vs 2021).

Our charity marketing services

Our charity marketing agency services include: SEO, paid search (PPC), website design, content marketing,  social media, marketing strategy, data & analytics, conversion rate optimisation, and training. So whatever challenges you’re facing, we have the skills and industry knowledge to help you get found online, drive supporters to your website and ultimately raise money for your fantastic cause.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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Frequently Asked Questions

The digital marketing landscape is becoming increasingly complex, especially when it comes to connecting with audiences online. Many charities and non-profit organisations are limited in their resources and finding staff time to engage in digital marketing can be difficult. So, how can you effectively market your cause digitally? Focus on digital marketing channels where your audience spends most of its time. For example, if your charity supports human rights initiatives, focus on finding ways to reach those donors on sites like Facebook, Twitter and Tumblr.

Whether you have a large budget or not, don’t feel like you have to spend thousands of pounds on advertising: Social media platforms like Facebook have powerful (and very cost-effective) advertising tools that allow you to target specific groups based on demographics or interests.

Paid search is still a great option for charities. It might not be as easy or obvious an option as other forms of digital marketing (like SEO or social media), but there are still plenty of reasons why it can be worth exploring. The key, of course, is knowing which PPC channels work best for charities so make sure you use a reputable PPC agency to ensure you get the best possible return on your investment.

If you’re hoping to raise money, then integrating SEO into your digital marketing strategy might be just what you need. Search engines like Google look at factors like keyword density, length of content and incoming links to determine which results rank higher. If your charity is a local one, then it’s important to keep these elements in mind; you’ll also want to avoid using certain keywords (like fundraiser or donate) that have limited effectiveness and are often flagged as spammy. Seek out SEO experts in your area who can help build an effective campaign from start to finish.

Facebook, Twitter, and Pinterest are all good places to reach people who will be interested in your cause. But before you post just about anywhere, you should do some research on your community to see where they’re spending their time online. If you’re trying to raise money for a charity or non-profit organisation – like Doctors Without Borders – it can be particularly helpful to build up an email list of supporters. Facebook allows users to create events that allow them to invite their friends (and friends of friends) to join in. Facebook events give nonprofits a great way to rally support and grow their social media presence. They also make it easy for supporters – especially those who may not use social media regularly – to spread information about what’s going on without requiring them an extra step.

To make digital marketing affordable, Google Ad Grants are a great way to use advertising to reach your target audience. The campaign process is simple: You apply online, you get approved, and then you get up to $10k per month free ad spend. Be aware though that there are quite a few specifications as to how your ad campaigns should run so make sure you use an agency that has previous experience of managing Google Ad Grants campaigns so that non of your grant goes to waste. We do, so just get in touch on 02392 830281 or [email protected]

The first question you should be asking is ‘what’s my budget?’ – then, ask yourself, ‘how much money can I spend without jeopardising my ability to raise funds?’ It’s important to note that digital marketing doesn’t have to be an all or nothing expense. Start small and scale up as needed. Don’t forget to develop a plan that includes metrics so you know what’s working (and what isn’t). With any marketing program, it is critical that you track ROI (return on investment) and adjust your strategy accordingly.