There are approximately 170,000 charities in the UK, all competing for the hard-earned cash of potential supporters and beneficiaries – this makes it a very challenging and competitive space to get your brand found online and drive engaged visitors to your website.
As a charity marketing agency, we have heaps of experience helping charities such as Help For Heroes, The National Museum of the Royal Navy and The Royal Airforce Benevolent Fund better connect with beneficiaries and supporters and raise crucial funds through SEO, PPC, web design and content marketing activities.
Google Ad Grants are grants of $10,000 for charities to spend on PPC – these can make a phenomenal difference to your available budget to help you drive awareness, attract donations and recruit volunteers for your charity.
We have lots of experience helping charities optimise their Google Grant accounts, and even successfully apply for second grants, providing significant levels of additional free ad spend per year to ramp up your charity digital marketing.
Help for Heroes wanted to engage potential beneficiaries and supporters, and generate donations to support our war heroes.
Our SEO, PPC, web design and CRO specialists collaborated with the Help for Heroes team to design a new site and address challenges at every stage of the marketing funnel, from brand awareness through to conversion rate optimisation. We also designed several of their key campaigns for the Paralympics.
With a more prominent and targeted search marketing presence, and a more streamlined user journey, this led to significant increases in traffic and a much-improved conversion rate.
When Vertical Leap took over management of the Google Grants account for the National Museum of the Royal Navy, they were facing several challenges due to Google’s new and very strict rules on how budget could be spent which meant they weren’t spending the full grant amount.
Through major expansion and optimisation of the grant account, we increased spend to $10,000 and then advised NMRN to apply for a second grant, providing them with thousands of dollars extra ad spend per year. A fantastic result for a fantastic charity!
Our charity marketing services include: SEO, PPC, website design, content marketing, social media, marketing strategy, data & analytics, conversion rate optimisation, and training. So whatever challenges you’re facing, we have the skills and industry knowledge to help you get found online and drive supporters to your website.
Let us review your search marketing campaigns and provide a proposal free of charge.