Usability testing is a compound diagnostic procedure; it helps you ensure that only the best product ideas rise to the top by taking note of your users’ common behaviour patterns.
It provides insight into what common steps users take, what mistakes they make, what challenges they face, and when they give up on the task altogether.
Once our UX designers have a good grasp of your business goals, they will analyse your closest competition, assess the known areas of concern and carry out recording sessions, heatmaps, A/B tests, MVT tests and split tests to identify how users are interacting with your digital product.
Based on the gathered insights, our team will develop a series of custom experiments to drill down to the root cause of the problems. We’ll agree on the series of tasks users will be requested to perform, set these as objectives for our experiments and then our UX specialists will monitor the data they’re seeing and collect feedback.
With the help of our machine learning software, Apollo Insights, we can analyse thousands of data points and obtain valuable prescriptive insights. If needed, we can handle the end-to-end implementation of the suggested changes.