Google Analytics

Monitor Google Analytics

Complete channel visibility

Google Analytics is the key to transforming your data into better decisions and marketing actions. But all too often marketers get blindsided by inaccurate reporting due to misconfiguration. Are are you among the 42% not confident in the quality of your data?
If you lack the in-house analytics skills and capacity, we are your perfect Google Analytics partner. We can help you audit and set up the right tracking goals. This will ensure you are getting complete visibility across every channel. so that your conversions are properly attributed across all campaigns.
How we can help you

How we can help you

As a Google Premier Partner, we are highly skilled at carrying out thorough audits of your Google Analytics to align with your KPIs. We will ensure that your:

  • Visitor segmentation is enabled
  • Strategic conversion goals are set up
  • eCommerce tracking is properly configured
  • Conversions are accurately attributed to every campaign
  • Events and social media traffic is tracked

Our Google Analytics services

Personalised consulting session

Analytics mastery requires three key ingredients. 1) Clear, well-defined business goals. 2) A deep understanding of the platform’s functionality/features. 3) Seamless reporting that makes data interpretation easy. Our Google Analytics consultants will help you move away from analytics chaos to confident reporting.

Corrective action plan

We’ll check the current state of your Google Analytics and conduct an assessment of any reporting errors. We’ll devise a detailed blueprint to show you what needs to be changed. Plus we’ll implement the suggestions once you’ve signed them off.

Ongoing support

We offer support at all stages of the Google Analytics implementation process. We will explain the new reporting features, plus provide basic training. Our goal is to build long-standing partnerships with our clients so we’re always here to offer follow-up support. We will ensure that your account is running smoothly and you are getting the results you want.

Frequently Asked Questions

Google Analytics tracks the behaviour of visitors on your website. This means you can optimise the experience to achieve your business goals. You can understand how users interact with your website and measure the performance of your most important pages. Plus identify weaknesses in your sales funnel.

Google Analytics is part of the Google Marketing Platform suite. The suite includes Optimise and Google’s CRO system for running tests on your website. It also includes Search Ads 360 for enhanced reporting on Google Ads campaigns.

Yes. By linking Google Analytics with your Google Ads account, you can merge campaign and website data. This gives you a deeper understanding of what users are doing after they click on one of your ads. For example, you can import analytics metrics, including Bounce Rate, Avg. Session Duration, and Pages/Session, into your Google Ads reports.

You can also import conversion and transaction data from Google Analytics. You can include this in your Google Ads Conversion Tracking.

Yes. User behaviour plays a key role in search rankings and Google is placing a greater emphasis on user experience. The latest Core Web Vitals and page experience updates mean Google Analytics services can improve your website’s SEO more than ever.

Look for an agency that places your business goals at the centre of reporting and analytics. You need an agency that can help you identify customer data points and attribute them to profitable business actions.