As a Google Premier Partner, we are highly skilled at carrying out thorough audits of your Google Analytics to align with your KPIs. We will ensure that your:
Google Analytics tracks the behaviour of visitors on your website. This means you can optimise the experience to achieve your business goals. You can understand how users interact with your website and measure the performance of your most important pages. Plus identify weaknesses in your sales funnel.
Google Analytics is part of the Google Marketing Platform suite. The suite includes Optimise and Google’s CRO system for running tests on your website. It also includes Search Ads 360 for enhanced reporting on Google Ads campaigns.
Yes. By linking Google Analytics with your Google Ads account, you can merge campaign and website data. This gives you a deeper understanding of what users are doing after they click on one of your ads. For example, you can import analytics metrics, including Bounce Rate, Avg. Session Duration, and Pages/Session, into your Google Ads reports.
You can also import conversion and transaction data from Google Analytics. You can include this in your Google Ads Conversion Tracking.
Yes. User behaviour plays a key role in search rankings and Google is placing a greater emphasis on user experience. The latest Core Web Vitals and page experience updates mean Google Analytics services can improve your website’s SEO more than ever.
Look for an agency that places your business goals at the centre of reporting and analytics. You need an agency that can help you identify customer data points and attribute them to profitable business actions.